Finding an SEO Specialist in 2025 isn’t as simple as posting a job ad and waiting for resumes. With AI reshaping search algorithms and users’ expectations rising, your company needs someone who can adapt, innovate, and integrate SEO into every stage of your marketing funnel. Yet most companies still publish outdated, cookie-cutter job descriptions—leading to irrelevant applications, wasted interviews, and missed growth opportunities.
This guide is for hiring managers, marketing leaders, and founders who want to stand out and attract the right SEO talent. We’ll show you exactly how to write an SEO Specialist job description that reflects current industry demands, clarifies expectations, and helps you hire faster and smarter in today’s competitive market.
Job Brief
As an SEO Specialist, you will lead strategies to improve organic search performance across Google, Bing, and Yahoo. You will handle keyword research, technical optimization, content strategy, and link-building initiatives to increase traffic and rankings.
Reports To
This role typically reports to one of the following positions, depending on your company structure: Marketing Manager, Marketing Director, VP Marketing, Chief Marketing Officer, or the CEO.
Primary Responsibilities of an SEO Specialist
- Conduct in-depth keyword research, track rankings, and recommend adjustments to maximize performance.
- Ensure all web pages, blog posts, and digital assets follow SEO best practices for on-page optimization.
- Analyze site analytics to measure performance and identify areas for improvement.
- Work cross-functionally with content, design, and development teams to implement SEO strategies.
- Oversee external SEO vendors and agencies to align deliverables with business objectives.
- Create detailed monthly reports tracking SEO KPIs, traffic growth, and competitive benchmarks.
Key Requirements
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- Minimum 2 years’ experience in an SEO-focused role.
- Proficiency in Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar tools.
- Up-to-date knowledge of search engine algorithms and evolving SEO/SEM trends.
- Excellent collaboration and communication skills to work with multiple stakeholders.
- Strong analytical mindset with attention to detail and a results-driven attitude.
Essential Skills & Tools
To excel as an SEO Specialist, candidates should demonstrate expertise in:
- Technical SEO: Site architecture, page speed optimization, structured data.
- On-Page SEO: Keyword placement, meta tags, content optimization.
- Off-Page SEO: Link-building strategies and authority growth.
- Tools: Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, Moz.
Salary Benchmarks (2025)
- Egypt: EGP 12,000–25,000/month
- Saudi Arabia: SAR 7,000–18,000/month
- UAE: AED 8,000–20,000/month
- Qatar: QAR 7,500–19,000/month
- Jordan: JOD 600–1,500/month
- USA: USD 50,000–85,000/year
- Europe: EUR 35,000–65,000/year
For more on hiring top marketing talent, explore our guides on CMO Job Descriptions and Marketing Manager Job Descriptions.
