On 23rd of January, Chelsea FC showed interest in the Egyptian player Mohamed Salah, who gained a great popularity during his career with FC Basel, since that date and till now, Chelsea Facebook Page is suffering Egyptians’ comments in Arabic with thousands of likes on each comment.
Hence, we decided to analyze and showcase what’s exactly happening from fans’ behavior, social media statistics to the impact on Chelsea’s social media presence and how can they tackle it.
Mohamed Salah becomes trending on social media
It all started when Chelsea sent this tweet which announces the agreement of Mohamed Salah’s transfer to the blues from Basel.
— Chelsea FC (@ChelseaFC) January 23, 2014
270K tweets in the first 5 days
* Trend is based on Mohamed Salah keywords in Arabic & English on twitter in the last 30 days.
What Is Happening On Chelsea Facebook Page?
- Starting Jan 23rd, Massive comments from Egyptians on Chelsea’s Facebook posts
- Type of comments is all sarcastic, showing support for Mohamed Salah, and threatening Chelsea if Salah didn’t play
- Chelsea’s fans from all over the world started to notice the Arabic comments and ask the Egyptians to comment in English instead
- Chelsea’s fans got annoyed because of the massive comments and started to ask the Egyptians to stop spamming the page
Egyptians invaded Chelsea Facebook Page
That leads us to ask a series of serious questions:
1. How Many Egyptian Fans Do Big Four Have On Facebook?
- Big Four Facebook Leaderboard in MENA region
2. What Happened after Mohamed Salah’s transfer? — Chelsea Facebook Page fans growth!
Manchester United Arabic Post For Egyptian Fans
- Why don’t Chelsea, Liverpool, Arsenal and Man hire Egyptian Social Media Agencies to manage their Facebook Pages and keep the Egyptian fans positively engaged?
- Does Chelsea online team have any future plans for their Egyptian fans after Mohamed Salah’s end of contract?
- Can Chelsea have a better opportunity to gain fans from Egypt like this?
- Will other clubs in the premier league start looking for Egyptian players to expand their popularity in Egypt?
Let us know your thoughts on this.