On Jan 23, Chelsea FC showed interest in the Egyptian player Mohamed Salah, who gained a great popularity during his career with FC Basel, since that date and until now, Chelsea Facebook Page is suffering sarcastic comments in Arabic with thousands of likes on each comment.
So, we decided to showcase what’s exactly happening from fans’ behavior, social media statistics to the impact on Chelsea’s digital presence and how can thee club turn this into a commercial and a branding advantage.
Mo Salah is now a trending topic on social media
It has all started when Chelsea sent the below tweet which, announcing Salah’s official transfer to the blues from Basel.
First time in history, an Egyptian player joins one of the big four clubs in the most watched league on earth, the EPL, English Premier League. That was a shocking, yet a great surprise to all Egyptians and Arabs as well.
— Chelsea FC (@ChelseaFC) January 23, 2014
270K tweets in the first five days
The spike comes inline with the London club’s announcement.
* Trend is based on Mohamed Salah keywords in Arabic & English on twitter in the last 30 days.
What Is Happening On Chelsea Facebook Page?
- Starting Jan 23rd, Massive comments from Egyptians on Chelsea’s Facebook posts
- Type of comments is all sarcastic, showing support for Mohamed Salah, and threatening Chelsea if Salah didn’t play
- Chelsea’s fans from all over the world started to notice the Arabic comments and ask the Egyptians to comment in English instead
- Chelsea’s fans got annoyed because of the massive comments and started to ask the Egyptians to stop spamming the page
Egyptians invaded Chelsea Facebook Page
That leads us to ask a series of serious questions as following:
1. How Many Egyptian Fans Do Big Four Have On Facebook?
2. What did happen after Salah’s transfer to Chelsea?
Ok, See this! Manchester United Arabic Post For Egyptian Fans
Conclusion, Chelsea fans from Egypt are growing really fast – here are some questions that should be addressed to benefit from this diamond opportunity:
- Why don’t Chelsea, Liverpool, Arsenal and Man hire digital agencies from Egypt to manage their social media accounts in the MENA region and keep their growing base in the Arab world positively engaged?
- Does Chelsea digital team have any future plans for their Egyptian fans after Mohamed Salah’s contract ends?
- Will other clubs from the English Premier League and other European leagues target Egyptian players for the sake of branding and expansion in the MENA region?