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Dubai Ruler Tweets Ultimatum

Alaa Tarawneh by Alaa Tarawneh
April 22, 2015
in News
Reading Time: 1 min read
dubai ruler, smart dubai
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Responsible leaders hold their governments accountable. Dubai Ruler set an example for Arab leaders on Twitter, giving his officials a 1-month ultimatum to finish the Smart Government project on deadline.
HH Sheikh Mohammed quoted one of his old tweets today, published on May 22, 2013:Screenshot from Dubai Ruler’s official account on Twitter.

Dubai Ruler Tweet translation:

“I would like to remind my fellow officials of a tweet I published two years ago. Our meeting is next month to see the results of their work.

We gave government entities two-years to finish the Smart Government project, promising officials who don’t achieve targets with a farewell party at the end of this period.”

HH took social media to a whole new level, transforming Twitter into an official platform where governments are held accountable publicly in the digital sphere. His action proves that words on the Twitter count.

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Alaa Tarawneh

Alaa Tarawneh

Alaa Tarawneh is a digital marketing and brand management professional with over a decade of experience leading brand strategy for Toyota, Lexus, and Toyota Gazoo Racing at Al-Futtaim Automotive. He specializes in elevating brand experiences across multiple touchpoints and executing high-impact initiatives, including launching the first Lexus RC F Carbon Kevlar Drift Machine and the Lexus LX600 World Premiere. As an Apple-certified professional and growth marketing expert, Alaa combines strategic brand management with data-driven insights to optimize marketing campaigns and drive business growth in the competitive automotive industry.

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