Home Case Studies EgyptAir Lashes at Haaretz’s Misleading Tweet

EgyptAir Lashes at Haaretz’s Misleading Tweet

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Egyptair, social media, Haaretz, Israel Egypt, Hijacked aircraft, plane hijacked, crisis management

Egyptair proactively responded to a misleading photo-tweet by the Israeli news website Haaretz showing an Egyptair aircraft as if it’s the hijacked Libyan plane yesterday.

Egyptair, social media, Haaretz, Israel Egypt, Hijacked aircraft, plane hijacked, crisis management
Haaretz over a tweet reporting the Libyan plane hijack situation – Screenshot by Menna Alaa @TheMiinz

Egyptair’s superb crisis management

 

Egyptair, social media, Haaretz, Israel Egypt, Hijacked aircraft, plane hijacked, crisis management
Screenshot Credit: Menna Alaa @TheMiinz
Screenshot credit goes to Menna Alaa @TheMiinz

Egyptair’s social media monitoring process has proven efficiency, it detected a photo with the company’s logo on, there were no related keywords used in the tweet to be detected by the traditional monitoring tools. Also, the company quickly responded to the tweet before it goes viral and causes a real crisis.

The company’s response imposed Haartez to remove and replace the wrong image with real ones.

Haaretz made a fatal journalism mistake by using a wrong photo of the hijacked plane, as it might have caused a real crisis for the Egyptian airlines.

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