Egyptair proactively responded to a misleading photo-tweet by the Israeli news website Haaretz showing an Egyptair aircraft as if it’s the hijacked Libyan plane yesterday.Haaretz over a tweet reporting the Libyan plane hijack situation – Screenshot by Menna Alaa @TheMiinz
Egyptair’s Superb Social Media Crisis Management
Egyptair’s social media monitoring process has proven efficiency, it detected a photo with the company’s logo on, there were no related keywords used in the tweet to be detected by the traditional monitoring tools. Also, the company quickly responded to the tweet before it goes viral and causes a real crisis.
Screenshot credit goes to Menna Alaa @Screenshot Credit: Menna Alaa @
The company’s response imposed Haartez to remove and replace the wrong image with real ones.
— Haaretz.com (@haaretzcom) December 23, 2016
Haaretz’s Fake Photo
Haaretz made a fatal journalism mistake by using a wrong photo of the hijacked plane, as it might have caused a real crisis for the Egyptian airlines.
— Heidi Shahat (@HeidiShahat) December 23, 2016
— Not A Disgruntled Employee (extremely gruntled) (@Ternz) December 23, 2016