Etisalat hired the famous genie, who was featured in Vodafone’s prepaid campaign early this year. Etisalat Ad is sending multiple messages: Vodafone’s high budget ad; better things than just a nice song, a better offer for you, and more.
That wasn’t expected from Etisalat after 3 years of average quality ads in Ramadan. People expected something different this year. The ad concept isn’t new as Etisalat introduced a similar one a few years ago, in addition to mobinil this year.
Etisalat Quick Reaction & Smart Tactic
It is obvious that Etisalat thought & acted fast; in 3 days, Etisalat has been able to think, prepare, and execute their counter attack TVC.
Etisalat didn’t upload the TVC on youtube or any other video platform; they let people upload and create the buzz.
Why Etisalat’s Idea Isn’t Perfect?
- Criticizing competitors over high budget TVCs is not a good idea as brands tend to overspend in Ramadan; Etisalat does that too
- People want to see positive ideas as opposed to negative ones
- The genie was overused by mobinil & Vodafone
- Etisalat’s value offer is much less than that of Vodafone
Etisalat Mocks Vodafone TVC
Let us know what you think of this case. Will Etisalat release something else this Ramadan?