As April 9, Facebook will retire one of its most important advertising methods on the web “Sponsored Stories”.
In the Facebook developers blog. The company announced that “sponsored stories” — which appear in users’ feeds whenever a friend “like” or check-in to a sponsored page or location — will no longer be available for purchase seperately as of April 9.
As known, many users took issue with their names and profile photos unwittingly appearing in ads. In 2011, Facebook settled a class action lawsuit regarding the matter for $20 million.
However, the company is far from canceling the concept of ads based on friendship networks. Though “sponsored stories” will no longer be available for purchase, we think it will be enhanced and included into other kinds of ads for sale on Facebook.
“Marketers will no longer be able to purchase sponsored stories separately,” the company explained in a statement. “Instead, social context — stories about social actions your friends have taken, such as liking a page or checking-in to a restaurant/shop — is now eligible to appear next to all ads shown to friends on Facebook.”
Tell us what do you think, and is it a good step from Facebook?