Leading marketing professionals in the Cairo gathered for the two-day Marketing Kingdom Cairo 2015, listening to topnotch speakers from Twitter, Google, Facebook, Shazam, Coca-Cola ConnectAds, Bayt.com, sharing experiences and staying abreast of the latest digital trends, successful marketing campaigns, social networks tips & tricks, and even more.
Digital Boom live-tweeted the event, providing you with the following first day’s wrap-up of top tips coming from the industry’s best.
(Day One) Marketing Kingdom Cairo 2015 Top Tweets
https://twitter.com/aDigitalBoom/status/658200320623968256
https://twitter.com/aDigitalBoom/status/658203151456149504
Great hearing @ParrySingh speak at #MKCairo — of course he’s promoting the use of mobile phones during his session (to Tweet, of course!)
— Katie Morse (@misskatiemo) October 25, 2015
"human attention span: 8 sec"@parrysingh #mkcairo – evolution in the works, from monkey to human to goldfish
— Sara Migally (@sarsourito) October 25, 2015
https://twitter.com/aDigitalBoom/status/658209839009677312
Live Reach, Everyday Relevance, Engaging Content. Three things to think about, today #marketing #contentmarketing #mkcairo
— Rami M. Zeidan (@Zeidanjr) October 25, 2015
People are spending around 3 hours a day on mobile #mkcairo
— Karim Abd El Kader (@karim_abdkader1) October 25, 2015
70M photos are uploaded on #Instagram daily and 2.5B likes per day #MKCAIRO
— Raouf (@iRafla) October 25, 2015
https://twitter.com/aDigitalBoom/status/658221741899128832
Mobile ad spending by region 2015 #MKCairo #imfnd pic.twitter.com/YRZoBkQwry
— Abdelrahman Sleem (@abdo_sleem) October 25, 2015
Anja Jakubowski telling us about the latest Coca Cola campaigns #MKCairo #Digital #SayitWithASong pic.twitter.com/GIvNwuzWRf
— Abdel Hamid Abdella (@Meedo11) October 25, 2015
Startling stat: there are 4 BILLION video views on Facebook daily. #MKCairo
— Katie Morse (@misskatiemo) October 25, 2015
People look at their phones 150 times a day and our attention span doesn't exceed that of a goldfish (8 seconds). @parrysingh #MKCairo
— Abdel Hamid Abdella (@Meedo11) October 25, 2015
https://twitter.com/aDigitalBoom/status/658224381655654400
Programmatic advertising is split into open exchanges, Private market place and 1 to 1 deals @M_Megahed #MKCairo pic.twitter.com/gC7oWaa2AK
— Abdel Hamid Abdella (@Meedo11) October 25, 2015
Total Mobile Ad spending was 40% from total Digital spending in 2015
Expected to be 70% by 2019 #MKCairo #imfnd pic.twitter.com/kHRTVzZBxQ
— Abdelrahman Sleem (@abdo_sleem) October 25, 2015
https://twitter.com/aDigitalBoom/status/658347496519921664
And this'll be my favourite speech by @parrysingh. Managing Director, SEA, India and MENA, TWITTER 😍 #mkcairo pic.twitter.com/29ismYtoPQ
— نفيسة بكوغتى (@N_AbuBakr) October 25, 2015
After each presentation block, there are 30 minutes of interactive discussion to share views or ask questions related to the topic.#mkcairo
— Mohamed Omar⚡️ (@MohamedOmar) October 25, 2015
https://twitter.com/aDigitalBoom/status/658199360505827328
"Am i letting go of my #brand? Every piece of #content has an objective, an identity, just as important as your brand! – Rami Saad #MKCairo
— Scoop Empire (@ScoopEmpire) October 25, 2015
People look at their phones 150 times a day and our attention span doesn't exceed that of a goldfish (8 seconds). @parrysingh #MKCairo
— Abdel Hamid Abdella (@Meedo11) October 25, 2015
https://twitter.com/aDigitalBoom/status/658211148513288192
2 million tweets over 24 hours,
15 million tweets over 7 days,
60 million tweets over 30 days just about coffee. – @parrysingh #MKCAIRO— نفيسة بكوغتى (@N_AbuBakr) October 25, 2015
More to come tomorrow, keep up with us for more live-coverage on twitter
