For starters, Floward launched its operations in Cairo only and will gradually expand to other cities and regions within the country.
Floward CEO Mr. Abdulaziz B. Al Loughani said: “After cementing our position as the go-to destination for flowers and gifts in the GCC and London – UK, we are now very excited to expand further into the MENA region, starting with Egypt.”
“We are always looking into expanding into large markets so we can reap the benefits of our major efforts put towards growing Floward and servicing our wide customer base. We have great confidence in the Egyptian economy, valued at more than USD350 billion, with the flowers industry estimated at nearly USD300 million. This makes it an up-and-coming and attractive market to launch our services in and also to provide job opportunities for the Egyptian youth and talents.”
He added, “Additionally, there is a historic and strong relationship between the GCC countries and Egypt, and their peoples, and we are proud to offer them our services and help them share their feelings with their loved ones in Cairo.”
Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers worldwide and arranged locally by a team of florists and designers. Floward also offers cakes, chocolate, and perfumes curated by the region’s most exciting designers bundled with its flower arrangements and manages the last-mile same-day delivery to ensure the best customer experience.