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Home Guides

How to Write SEO Specialist Job Description?

Dalia Khirfan by Dalia Khirfan
December 14, 2021
in Guides
10
How to Write SEO Specialist Job Description?
353
VIEWS

The proper job description saves time, effort, and budget since it attracts qualified talents to your opening. It also boosts brand recognition. Hence, it’s essential to craft a practical job description for your talent acquisition efforts.

Use the following template to build a practical SEO Specialist job description for your Linkedin job post or any free job posting website.

Job Brief

As an SEO Specialist, you will be responsible for managing all search engine optimization, including keyword research, on-page optimization, link building, content strategy to accelerate the company’s website ranking and traffic on search engines including Google, Bing, and Yahoo.

Reports To

Marketing Manager, Marketing Director, VP Marketing, Chief Marketing Officer, CEO

Primary Responsibilities of an SEO Specialist

Your responsibilities will include:

  • Reviewing site performance by performing Keyword Research and amending keyword usage and changes to internal link structure where appropriate
  • Ensuring web pages and content published is SEO optimized
  • Monitoring website traffic as well as marketing initiatives and identifying opportunities to improve efficiency
  • Collaborating with internal teams on content development and driving SEO best practices
  • Identifying and managing relationships with external SEO vendors
  • Producing detailed reports on SEO performance Benchmark and monitoring competitor performance and activities.

Key Requirements

  • You have a degree in Marketing, Business Administration or a related field.
  • You have prior experience in an SEO role.
  • You have strong expertise in Performance marketing and web analytics tools.
  • You know search engine algorithms and are current with SEO/SEM trends.
  • You are a good team player and have excellent communication skills.
  • You are hardworking, goal-oriented, and have strong attention to detail.

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Dalia Khirfan

Dalia Khirfan

Dalia Khirfan is a tech and media writer based in Amman, Jordan, with a sharp focus on social media trends, digital platforms, and emerging technologies. At SOS Children’s Villages Jordan, she leads digital marketing and fundraising efforts, blending strategy with storytelling to drive real-world impact. Known for her passion for Apple products and a deep understanding of digital culture, Dalia brings clarity and energy to everything she covers. Whether analyzing algorithm shifts or spotlighting new digital tools, she connects the dots between tech, people, and purpose.

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