How To
Things You Need To Know Before Getting Started With SEO
![Things You Need To Know Before Getting Started With SEO](https://adigitalboom.com/wp-content/uploads/2018/11/SEO-min-1.png)
If you have just learned about search engine optimization (SEO), you might feel a little bit intimidated because it is so much you need to learn. It might not be helpful, but you should know that even those who started using SEO a decade ago are still learning new tricks with SEO today.
However, it would be best if you learned things before you got your first foot in the SEO world and later on catch up with new tricks as they present themselves. Before you get overwhelmed with too much information, understand the meaning of SEO and its importance to the business.
We can define Search engine optimization as an online marketing strategy that helps individuals and businesses to increase the chances of their online content being found faster on search engines such as Google or Bing.
SEO helps to improve your search engine ranking under organic listings.
Organic listings are search engine results that are free. When you search for anything through Google, you will first see the paid advertisements and organic listing on the first search result page.
If SEO can help you appear among the first organic listings, then you are guaranteed to enjoy numerous benefits from this experience.
Some of the benefits you can enjoy from effective SEO services is increased brand awareness, more traffic on your website, and becoming more competitive, among other benefits. Here are other essential things you need to grasp about SEO.
1. Content Is Everything
Content is anything you input on your website, or any other online platform, that holds your brand information. It can come in text, images, audio, or even videos.
You need to know that Google and other search engines love good content, and the quality of your content will determine your success with SEO or any different online strategy.
The content you put online is significant because it is the thing that will drive traffic to your website and also encourage your website visitors to visit over and over. If you can consider HigherVisibility’s SEO guide for beginners, you will learn more about the importance of content when it comes to SEO. Put more effort into providing quality information, be thoroughly engaging, and be as relevant as you can.
2. Performance Is Essential
You need to know that no client will keep trying to open your website if it’s slow or keeps on giving errors when loading.
It means that as much as you may have the best content, your website must be performing very well for you to enjoy the benefits of SEO.
Make sure your efforts from coding, optimization of images, and compatibility with different devices, such as mobile phones, are top-notch.
User experience is everything because it will encourage them to visit your website the next time they look for similar items you sell. How your website performs will impact how well search engines will serve your content.
3. Link Building
It is possible to link someone else’s business in your content using anchor texts, and they can also do the same for you. Link building is perfect because search engines, such as Google, use search algorithms to review links between different sites.
While it is an excellent way to create content on external websites and thereby increase traffic towards your content, you must be very careful to avoid falling on the wrong side of your favorite search engine.
Your search engine will determine if your linking with other websites passes the quality and quantity criteria for it to be considered a good or a bad vote for your website content. The sources of links also matter.
4. There Are Rules Involved In SEO
If you are targeting Google as your search engine, you must abide by the rules laid by Google when creating your content. Taking by the rules will increase your chances to be ranked high and therefore be found faster by potential clients.
First of all, your keyword research should be very effective because it will help you build content based on what people are searching for on the internet.
The bottom line, follow all Google guidelines to the latter. If you choose not to follow the rules, you will have to pay high penalties, such as Google Panda or Google Penguin, which will be an awful experience for you and your business. Being banned or penalized by a search engine can kill your business, especially in today’s digital world.
Try to play it smart and do the right thing.
Apps
5 Best URL Shortener Services in 2024 [Free & Paid]
![The 5 Best URL Shorteners 2020](https://adigitalboom.com/wp-content/uploads/2020/02/url-shortener-1.jpg)
A URL Shortener is a technique in which a URL may be made shorter and still redirect to the original long page.
Most URL Shorteners are free and easy to use but come with limitations.
Google shut down its Google URL Shortener in 2018 with continued support until March 30, 2019. However, all existing links will continue to redirect to the intended destination.
Top URL Shortener Services on the Internet
1. Bitly.com
Bitly offers a free and enterprise version of its URL shortening service. No signup necessary, but creating an account allows you to manage links quickly and change the short link characters if you wish.
According to this Quora answer, the enterprise version of Bitly costs around $995/month.
Pro Tip: add + after the short link to access analytics of any bitly link. bitly.com/link+
2. TinyURL
A simple shortener that requires no sign-up and allows users to customize the keyword. The service is free to use, but there is no analytics.
3. Short.io
The best shorten link provider so far, it has so many useful features such as google analytics integration, bulk import, broken links detection, built-in analytics with so many details, link cloaking, and more.
Cost: affordable compared to similar solutions.
4. Rebrandly
Rebrandly is one of the popular URL shortener services in the market. It’s the most complete and reliable link management platform. Their solution provides the easiest way to create, measure, and manage short URLs with a custom domain name.
You can buy your domain name using Rebrandly, tag your URLs using UTM tagging, allow social media pixels to optimize for conversions, and more.
It’s expensive compared to other solutions.
5. eg.gd
eg.gd is a new URL shortener service that offers the same as rebrandly but for free. It was launched last year when bit.ly service was blocked in Egypt.
How To
How to include current URL in a Webflow form?
![How to include current URL in a Webflow form?](https://adigitalboom.com/wp-content/uploads/2023/03/webflow-tricks.jpg)
In the course of my professional endeavors, I consistently inquire about the origins of information, the methods by which our audience discovers us, and the roots of potential leads. These inquiries, among others, are integral to unraveling the complexities of the marketing funnel.
A commonplace challenge encountered by numerous marketers on a daily basis revolves around a pivotal question: which blog post proves most effective in generating leads and conversions?
If you have a blog on Webflow that includes a lead gen form or a newsletter form in all blog posts, when you receive an email from one of the forms – of course, you have to find out the URL of the respective page. This way, you can detect the top converting posts.
I’ve been searching for a solution here and there and finally found it. So, I thought to share it here.
How to automatically include the current URL in the webflow form?
- Add an embed code before the submit button of your lead generation form or any other form type – make it hidden, and insert the following code into it then save.
- The javascript code you need to make this work:
<script type="text/javascript"> window.onload=function() {document.getElementById('pageurl').value = window.location.href;} </script> <input type="hidden" id="pageurl" name="pageurl" value="pageurl" />
3. Once published, any new form submission will have a new column called “pageurl” so you can detect the source page of this submission.
Follow us for more Webflow hacks.
How To
Google’s E-E-A-T Principle Explained for SEO Success
![Demystifying Google's E-A-T Principle for SEO Success](https://adigitalboom.com/wp-content/uploads/2023/09/google-e-e-a-t.webp)
In the ever-evolving world of digital marketing, staying ahead of the curve is paramount. One essential factor that often flies under the radar is Google’s E-A-T principle, which stands for Expertise, Authoritativeness, and Trustworthiness. This principle, now upgraded to E-E-A-T to include Experience, plays a pivotal role in enhancing website credibility and user experience.
In this article, we’ll delve into how understanding and implementing E-E-A-T can significantly influence your search engine rankings.
Unearthing the Essence of Google E-E-A-T
E-E-A-T is an acronym that encapsulates the qualities Google values when assessing the quality of online content. While it might not be explicitly mentioned in Google’s 200 known ranking factors, it holds undeniable significance in the eyes of quality raters and SEO professionals alike.
Expertise: Mastering Your Domain
Expertise is the cornerstone of E-E-A-T. It revolves around showcasing your in-depth knowledge and proficiency in your niche. To demonstrate your expertise effectively, consider these strategies:
1. Comprehensive Subject Mastery: Your content should reflect a deep understanding of your subject matter, leaving no room for ambiguity.
2. Credentials and Qualifications: Display relevant qualifications and credentials to bolster your credibility.
3. Proven Track Record: Highlight your past accomplishments and successes, as they can instill trust in your audience.
4. Research and Data: Stay updated with the latest research and trends in your field and back your content with accurate data.
5. Niche Specialization: Focus on a specific niche to establish yourself as an expert in that area.
6. Active Contribution: Contribute to your field by publishing content, and research papers, speaking at relevant events, or joining professional organizations.
Experience: Real-World Application Matters
Experience complements expertise by emphasizing practical, real-world application. To convey your experience effectively, consider these tactics:
1. Practical Application: Apply your knowledge in real-world scenarios and showcase your problem-solving skills.
2. Case Studies: Present real-world examples and results to illustrate your expertise in action.
3. Success Stories: Share stories of achievements or satisfied clients to instill confidence in your abilities.
4. Portfolio Display: For creative fields, such as design, art, or writing, showcase your previous work to demonstrate your experience.
5. Knowledge Demonstration: Stay updated with industry best practices, trends, and new developments, and share your insights through blog posts, articles, or speaking engagements.
6. Customer Testimonials: Positive testimonials from satisfied customers provide social proof of your expertise.
Authoritativeness: Building a Trustworthy Reputation
Authoritativeness centers on establishing your website as a reliable source of information within your niche. To enhance your authoritativeness, consider the following strategies:
1. Backlinks and Citations: Earn backlinks from authoritative websites in your industry, a strong signal of your website’s trustworthiness.
2. Awards and Recognition: Credible recognition, such as awards and certifications, contributes to your reputation.
3. Thought Leadership: Demonstrate authority through original research or innovative ideas, and engage in industry discussions.
4. Collaboration with Experts: Collaborate with recognized experts in your field through co-authored articles or speaking engagements.
5. Strong Social Media Presence: Engage with your audience on social media platforms to establish yourself as an authoritative figure.
6. Consistent, Relevant Content: Create high-quality content consistently to build credibility with users and search engines.
Trustworthiness: The Bedrock of Credibility
Trustworthiness is the final piece of the E-E-A-T puzzle, focusing on the credibility of your website’s information. To foster trustworthiness, adhere to these guidelines:
1. Transparency: Be transparent about your brand, contact details, business operations, and the purpose of your content.
2. Provide Accurate Information: Ensure your content is factually correct and up-to-date, and avoid misleading practices.
3. Ethical Practices: Follow ethical guidelines, respect user privacy, handle sensitive data responsibly, and comply with relevant laws.
4. User Experience and Security: Create a positive user experience and prioritize website security with HTTPS connections.
5. Customer Testimonials and Reviews: Genuine testimonials from satisfied customers bolster your website’s trustworthiness.
6. Customer Support: Offer prompt and helpful customer support to engage with your audience effectively.
7. Disclosure of Affiliations: Clearly disclose any affiliations or sponsorships that might impact your content.
While Google’s Quality Rater Guidelines may not explicitly mention E-E-A-T, adhering to these principles can significantly improve your website’s credibility and user experience. Remember, achieving higher SERP rankings requires a holistic approach, and understanding and implementing E-E-A-T is a valuable piece of the puzzle.
If you need expert guidance, consider enlisting the support of professional SEO services to help you navigate this ever-changing landscape.
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