• Partners
  • Privacy Policy
  • About Us
  • Contact Us
Saturday, June 7, 2025
  • Login
Digital Boom
  • News
  • Startups
  • Marketing
  • Ad Campaigns
  • Tech
  • How-to Guides
  • Insights
  • Culture & Media
No Result
View All Result
  • News
  • Startups
  • Marketing
  • Ad Campaigns
  • Tech
  • How-to Guides
  • Insights
  • Culture & Media
No Result
View All Result
Digital Boom
No Result
View All Result
Home Ad Campaigns

Case Study: Juhayna Cheering for Egyptian Mothers

Ahmed Maher by Ahmed Maher
November 2, 2014
in Ad Campaigns, Insights
Reading Time: 3 mins read
10
A A
361
VIEWS

Drawing a smile on viewers’ faces, Juhayna ’s television advertising campaign was able to capture life’s best and most cherished moments.

The Television Copy (TVC) succeeded in portraying the phases mothers go through, emphasizing their endurance and sacrifices in the journey of life – from infanthood to adulthood.

The TVC shows mothers striving to make their families happy, successful and healthy. “Motherhood is not easy. But it is worth it,” Juhayna emphasizes in its TVC slogan.

Disseminating a meaningful and positive message, Juhayna’s smart approach cheers for the endless efforts exerted over the years by mothers. The TVC encourages moms to keep going, cultivating a sense of gratitude for mothers’ unconditional love, giving and generosity.

Watch The Ad

 Successful launch on Facebook

The campaign marked the launch of Juhayna Dairy’s Facebook page in May 2014 – a brilliant approach to establish a strong start on social media.

Juhayna branded all its social media posts with the cheering for motherhood theme using the hashtag ‫#‏شجع_ماما, which encouraged gratitude and offered useful and inspirational tips for mothers themselves.

Although Juhayna Dairy earned +450K fans on Facebook and a decent number of interactions, it still hasn’t reached everyone. The company could have increased interactions with at least 1000% if the right broad social media plan had been implemented.

Lost Opportunities on Twitter & Instagram

Social Media isn’t limited to Facebook and YouTube. There are so many platforms to generate buzz around a brand. Twitter, for example, mentioned the brilliant Juhayna Dairy TVC using the hashtag #شجع_ماما. But unfortunately, Juhayna Dairy isn’t active on twitter to set the stream on fire. There is a lot of potential on Instagram too.

Instagram, Vine & Keek are also potential platforms. People could be asked to share their precious moments with their mothers — Instagram photos, & short vines & keeks — to activate the brand’s campaign on different platforms.

Juhayna needs to adopt a deeper digital media strategy to seize future opportunities.  A look at the company’s official website shows how difficult it to relate the website to any of Juhayna’s advertising efforts. Nothing could be found on current or past campaigns, which is considered a waste. The primary objective of being on social media is to drive leads to your website and build a stronger relation with your audience. Juhayna developed a successful campaign but it needs to develop the company’s website to be able to go beyond B2B and reach out to B2C.

Previous Post

Social Media Nightmare in The Left Bank Valet

Next Post

Review: Sherine Ana Keteer on Social Media

Ahmed Maher

Ahmed Maher

Ahmed Maher is a marketing and growth leader with a proven track record across telecom, fintech, publishing, charity, government, e-commerce, and sports. He launched Vodafone Egypt’s digital and social media presence in 2008, setting new standards for brand engagement and performance marketing in the region. As the founder of Digital Boom, Ahmed has helped shape the voice of digital media in the Arab world. He brings a rare blend of creative vision and data-driven thinking, using digital tools and storytelling to drive measurable impact and scalable growth.

Egypt Activates 5G Nationwide, Ending Years of Delays
Market Watch

Egypt Activates 5G Nationwide, Ending Years of Delays

by Ahmed Maher
June 6, 2025
450

Egypt has officially entered the 5G era, with all four major telecom operators switching on their networks during a joint...

Read moreDetails
Uber Launches Uber One in Egypt to Strengthen Customer Loyalty

Uber Launches Uber One in Egypt to Strengthen Customer Loyalty

May 27, 2025
685
Builder.ai Ceases Operations After $1.3 Billion Valuation Collapse

Builder.ai Shuts Down After Layoffs and Investor Pullout

May 26, 2025 - Updated on May 28, 2025
951
How to Become LLM-Ready in 2025: A Guide for Publishers

Publishing for Machines: The 2025 Guide to LLM-Ready Content

May 26, 2025
561
Thndr Raises $15.7M to Expand into Wealth Management in MENA

Thndr Raises $15.7M to Expand into Wealth Management in MENA

May 26, 2025
537
  • Partners
  • Privacy Policy
  • About Us
  • Contact Us

© 2025 Digital Boom, Inc. - All Copyrights Reserved. The Middle Easy Marketing & Advertising Homepage.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • News
  • Startups
  • Marketing
  • Ad Campaigns
  • Tech
  • How-to Guides
  • Insights
  • Culture & Media

© 2025 Digital Boom, Inc. - All Copyrights Reserved. The Middle Easy Marketing & Advertising Homepage.