Zain Kuwait, a leading mobile telecommunications company has renewed its partnership with J. Walter Thompson (JWT) – following a competitive pitch where JWT beat local competitors to win the pitch and retain the business.
The agency’s 12-year bond with Zain Kuwait, has been rekindled.
Omar Saud Al Omar, chief executive officer, Zain Kuwait, said, “Throughout the whole pitch process, we were impressed by JWT’s determination to maintain our business. Their strategic thinking and creative ideas scored high and their initiative to implement a performance-based component into the new agreement will go a long way in making us stronger partners.”
Michiel Hofstee, CEO, JWT Gulf, said, “We are delighted that our strong partnership with Zain Kuwait allows us to continue developing powerful strategic thinking and creativity for this wonderful national brand. I believe that our relationship – elevated to the next level – and our new operating model will truly push the agency to do the best possible work for the Zain brand.”
There is renewed momentum at JWT, with Zain Kuwait being the first business win announced by the transformed leadership team of Kuwaiti national, Anes Al Rayes, appointed as Executive Creative Director and Francois Kanaan named as Managing Director in 2014.