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Guides
Marketing Kingdom Cairo 2: 10 Marketing Tips That Actually Work
In exactly one month, from 26-27 October, Egyptian marketers will have the unique opportunity…
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Guides
4 digital strategies to gain an edge on your competition
With every meeting i have with either an advertising agency or direct clients, this question pops…
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News
5 Hacks Can Improve Your Twitter Advertising Strategy
Twitter is the most dynamic, live and conversational social media platform, we’ve prepared 5 more…
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Campaigns
Careem Vs Uber: Which one wins summer 2016 digital activation marathon?
Egypt’s growing population has rejoiced time and again over the spread of alternative modes of…
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News
Centrepoint, Home Centre and Max shut down in Alexandria
Orient International Trading Ltd is consolidating its business operations in Egypt, and will close its…
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Campaigns
Nestlé Pure Life celebrates 150th anniversary with a ‘Recycling’ campaign
There’s nothing like reaching for an ice cold bottle of water on a hot summer’s…
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News
Careem Announces Surprise Integration of 42,000 White Taxis in Egypt
New service to be launched after Eid Al Adha as a dispatching service with a…
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Market Watch
Khaled Hegazy leaves Vodafone to join Etisalat
Etisalat Egypt has appointed Khaled Hegazy, formerly of Vodafone Egypt, as its Chief Corporate Affairs…
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Market Watch
Wael Fakharany joins Careem as Managing Director Egypt and Senior VP
Wael Fakharany joined Careem as Managing Director Egypt and Senior Vice President Government Relationship, after 16 years of leadership…
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News
A15 invests in Fintech startup ‘PayMob’ to empower the digital and Internet economy
Egypt, Cairo, September 2016, A15, a leading technology investor, announced today its new investment in…
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Campaigns
Baraka Water features Nour El-Sherbiny in its latest campaign
Baraka Water launched a new digital video that shows that great things can be achieved…
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News
Instagram lets you zoom on photos and videos, finally
Ever wanted to see a specific detail in a photo or a video on Instagram,…
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News
Why MENA communicators should care about dark social?
Let me ask you a question. Name the most popular application on the phones of…
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Guides
How to report potential violations of privacy rights on Facebook?
Ever wanted to report a photo on Facebook/Instagram that violates your privacy rights, but didn’t know what…
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News
Chipsy Egypt Manipulates Disgruntled Customer Using Mortada Mansour’s Meme
We’ve all seen it happen, but we rarely see a brand does it so well…
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