Taking place from 25-26 October at the InterContinental Citystars Hotel in Cairo and with speakers from Twitter, Google, Facebook, Yahoo! and Shazam presenting, the Marketing Kingdom Cairo is, without doubt, Egypt’s most anticipated marketing event this year.
Five days ahead of the event, we sat down with Kosta Petrov, CEO
Kosta Petrov, CEO of P World
of P World and the Event Director of the Marketing Kingdom Cairo, to discuss the event presentations, speakers, and his expectations from the event.
You are now in Qatar where you just held the second edition of the Marketing Kingdom Middle East. How did it go?
This is the second time that we run the Marketing Kingdom in Doha and I am happy to say that it was a major success. We had really cool speakers from Twitter, Yahoo!, the Body Shop and Microsoft, to name but a few, and the audience was really interactive which for me is one of the most important factors for a successful conference. Now we are slowly finalizing everything for Cairo and to tell you the truth, we cannot wait for the event to start. We always have an amazing time at our conferences in Egypt.
Since we have only five days to go to the Marketing Kingdom Cairo, how happy are you with the response from the Egyptian marketing community?
Taking into consideration that this is only our third event in Egypt, the response from everyone has been outstanding. We have the biggest agencies and corporations supporting the event and we are working very hard to create the best show. Over 250 marketers have registered for the event and of course, some of the world’s coolest marketing gurus are speaking, so I am confident that everyone will have a great time at the event.
There have been many marketing events in Egypt in the past years. What makes the Marketing Kingdom different from all of them?
I am very happy with the development of the marketing scene in Egypt and I think that all marketers in Egypt benefit from the amazing events that you have in the country. Our aim with the Marketing Kingdom is to bring global expertise to Egypt. We are happy to say that we are the first event in Egypt to have speakers from all major social media brands. It is a really big deal to have Twitter, Facebook, Google, Yahoo!, Shazam, and Coca-Cola, all in one place. It is a wonderful opportunity for everyone to understand what is happening in the global marketing scene from the people that are actually creating all the latest marketing trends. With the Marketing Kingdom, Egyptian marketers no longer have to go to New York or London to be a part of a major marketing event. We bring the expertise to you and I am very happy about that.
Can you tell us something more about the topics that will be discussed at the event?
We are covering all the major marketing topics. We are kicking off the event with a presentation on the power of #now by Twitter and the importance of mobile marketing by Facebook and Shazam. Content marketing is covered in great depth with presentations by Yahoo!, Coca-Cola and Unilever. Google is speaking on the impact of technology on marketing and on the second day we also have a half-day interactive workshop on Facebook marketing. We also have over 5 hours of interactive discussions at the event which will help us cover all topics in more detail. It will be a fun show for everyone.