The streaming video service, Netflix is adding an enhanced animated logo for every original show it produces. Starting today, the company will begin rolling out a short clip that features the familiar red “N”, which then appears to zoom the viewer through the letter to reveal a number of colored beams.
The sound will remain the same.
In a blog post explaining the move, the company said changes are meant to reflect the increased “diversity and variety of our content.”
“Our favorite part is when the Netflix symbol breaks out into an array of colors, which is inspired by the spectrum of stories, emotions, languages, fans and creators that collectively make up who we are as a brand.”
The former ident was introduced nearly five years ago when Netflix first started making originals. The service was available in a few countries then. Today, Netflix shows, films and specials span across genres and cultures. Members from around the world watch them in English, Arabic, Italian, Spanish, and more.
According to a report by Fast Company, a Netflix spokesperson said the design took two years and was created by its in-house team with the help of an outside agency.