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Capturing creative activities online and offline, to inspire the Middle East marketers to leverage and enhance their creativity.

Facebook Activates Text Delight Animations For World Cup 2018, Full List

Facebook Activates Text Delight Animations For World Cup 2018, Full List

Many of us noticed that Facebook has launched a new feature in celebration of Russia World Cup 2018 – When writing special phrases as a text post or as a comment, new animations appear...
Pepsi, Vodafone, Egypt, Mohamed Salah Advert Fires Up Egyptians Ahead of Russia World Cup 2018, Mohamed Salah Advert Fires Up Egyptians Ahead of Football Games

Mohamed Salah Advert Fires Up Egyptians Ahead of Football Games

At the sound of the drums of war, a new advertising video featuring Mohamed Salah shows Egyptians replacing Ramadan lanterns with national flags, putting on the team’s t-shirts, gathering around TV screens at coffee...
Create a single long image in a carousel ad

Learn how to create a single long image in a carousel ad

Facebook Carousel ad format has recently proved success with many advertisers across the globe, hence, here is a new way to impress audience with this conversion generator method. Here's how to create an ad in...
Viber Releases New Video In Honor Of #DeleteFacebook

Viber Releases New Video In Honor Of #DeleteFacebook

In honor of the #DeleteFacebook campaign, Viber has released a video to detail exactly where it stands on this issue, compared to other messaging apps which violate users’ privacy: https://www.youtube.com/watch?v=rqT72rKiluI Viber claims that it takes privacy...
Mosawer.net and Misr El-Kheir Join Forces to Free Women In Debt

Mosawer.net and Misr El-Kheir Join Forces to Free Women In Debt

Thousands of Egyptian women end up behind bars for failing to pay small personal debts. Misr El Kheir Foundation and Mosawer.net joined forces to pay off their debt and reunite them with their families. Mosawer.net...
Osman Badran Shares His Thoughts on Egypt’s National Football Team’s Plane Branding

Sponsors hijack Egypt’s World Cup 2018 airplane branding

Egypt revealed the 2018 World Cup airplane on Tuesday sparking frenzied criticism on social media over the state-owned mobile operator’s excessive branding which dominated the paint work. "These are not the colors of the Egyptian...
Dubai Lynx Announces 2018 Awards Winners

Dubai Lynx Announces 2018 Awards Winners

The annual Dubai Lynx International Festival of Creativity concluded this evening with an Awards Ceremony following three days of talks, workshops, networking and creative inspiration. Jose Papa, Managing Director Cannes Lions commenting on the 2018...
The evolution of the Twitter brand

The evolution of the Twitter brand

Research: 90% of internet users recognize the Twitter logo What is a logo? Why do companies put in effort to redesign, refresh and update their logo? By definition, a logo is a symbol adopted by...
Vodafone Spooks Egyptians With Viral Flex Super Powers Campaign

Vodafone Spooks Egyptians With Viral Flex Super Powers Campaign

Vodafone Egypt took advantage of the Halloween celebrations in Egypt to create more exposure for Flex tariff – They came up with a creative campaign designed to go viral and provide maximum exposure. The fun...
Wonderlists solves the Unwanted Gifts dilemma, JWT Lebanon

Wonderlists solves the Unwanted Gifts dilemma in Lebanon

A new online platform from Wonderlists solves the unwanted gifts dilemma, making couples and gifters in Lebanon very happy. The service is reinventing the traditional wedding gift registry by providing an easy-to-build, easy-to-manage and an easy-to-share...

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