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Capturing creative activities online and offline, to inspire the Middle East marketers to leverage and enhance their creativity.

The evolution of the Twitter brand

The evolution of the Twitter brand

Research: 90% of internet users recognize the Twitter logo What is a logo? Why do companies put in effort to redesign, refresh and update their logo? By definition, a logo is a symbol adopted by...
Vodafone Spooks Egyptians With Viral Flex Super Powers Campaign

Vodafone Spooks Egyptians With Viral Flex Super Powers Campaign

Vodafone Egypt took advantage of the Halloween celebrations in Egypt to create more exposure for Flex tariff – They came up with a creative campaign designed to go viral and provide maximum exposure. The fun...
video

Wonderlists solves the Unwanted Gifts dilemna

A new online platform from Wonderlists solves the Unwanted Gifts dilemna, making couples and gifters in Lebanon very happy. https://youtu.be/AnYmsjEbn7A Agency Credits: Agency JWT Beirut Executive Creative Director Nicolas Geahchan Creative Director Paola Mounla Senior Art Director Maya Mohtar Senior Copywriter Maya Khourchid Managing Director Tarek Haddad Group Account Director Billy Baz Account...
current mood: calming creatures

Moodica Reminds You To Take A Break

A new website called "Moodica" broadcasts relaxing videos catered to your mood, it lets you escape anytime you need to de-stress and take your brain somewhere new. The service is available worldwide for free over web,...
Cannes Lions 2017, Cannes Lions Predictions: Less roaring, more bite

Cannes Lions 2017 Predictions: Less roaring, more bite

“Doing good” is for most brands (and agencies) like pissing in a wet suit. It feels nice and warm, but quickly begins to stink. Femvertising, gayvertising, goodvertising, causevertising or whatever you call it seems to...
Camon CX competition in Egypt, Camon CX in Egypt, tecno Camon CX in Egypt

Tecno Mobile Crowns the Camon CX Craze in Egypt

The last day of May will crown the Camon CX craze in Egypt. What began as a social media activation campaign will see three people win the high-end phone. Tecno Mobile Egypt launched the...
Emirates airline responds to United Express with a video

United Express Fails and Emirates Airline Strikes Back

It all started Sunday on a united Express Flight 3411 when a 69 old doctor David Dao has been forcibly Dragged out of the flight, what has been referred to as a “disruptive and belligerent”...
Emirates airline re marketing, emirates marketing, emirates social media, us electronics banvideo

Emirates Airline pledges to entertain passengers despite US electronics ban

Emirates Airline released a refurbished version of their Jennifer Aniston's TV advert showing off their 2500 channels of entertainment while wondering "Who needs tablets and laptops anyway?" in response to the recent ban on...
video

Independent Enthusiasts for Gun Control: Every 27th

Visitors of webrifle.org can control a robotized rifle with a touchpad and “shoot” real people with a tap on a space button in real time. Credit: Brand: Gun Control Country: United States Advertiser: Independent Enthusiasts for Gun Control Agency: Publicis Russia – Moscow, Russia
vertical video ad, middle east vertical video ads, careem vertical video ad, peace cake vertical video ad

Careem Egypt Brings Vertical Video Ads To The Middle East

Careem Egypt produced the fist-ever vertical video ad in the Middle East, introducing its new car types Go and Go+. The leading car booking app emulated the content by displaying it as part of the consumers day to...

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