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Capturing creative activities online and offline, to inspire the Middle East marketers to leverage and enhance their creativity.
Careem Egypt Brings Vertical Video Ads To The Middle East
Careem Egypt produced the fist-ever vertical video ad in the Middle East, introducing its new car types Go and Go+.
The leading car booking app emulated...
TrumpDonald.org lets you blow Donald Trump’s face with a trumpet
Why Donald Trump when you can Trump Donald?
trumpdonald.org is a new website which allows visitors to blast Donald Trump's face/hair with a virtual trumpet. Over...
Meryl Streep fires up Golden Globes with anti-Trump message
At the Golden Globes, Meryl Streep gets political with anti-Trump message: "Join me in supporting the committee to protect journalists."
Watch Meryl Streep's Powerful Speech
Du UAE sets off social media privacy alarm bell
Warning social media users of the threatening consequences of sharing their personal lives online, UAE's giant mobile operator du launched a new public service...
KLM Christmas Ad Scores Viral Win
The Royal Dutch Airlines KLM posted its Christmas ad with the tagline "bringing people together for Christmas". The video has been viewed over 12 million times on...
Huawei Nova Plus Triggers Egypt’s True Potential
The young artist sprays Cairo’s walls with brisk colors creating three dimensional graffiti murals, while the bold young woman drives a race car crossing...
Vodafone Egypt Brings Generations Together, Unlocks 4G Power
With Egypt’s popular celebrities passing on experience to their rising younger peers, Vodafone Egypt launched its 4G service today showing how power can transmit...
Top global moments, live videos on Facebook in 2016
Facebook has released its top moments of 2016 in its Year in Review list, which highlights the most talked about stories, events, and trends...
A funny campaign against favoritism ‘Ebn El Wazeer Khad Meny El...
Over the last week a new kind of viral campaigns called "Ebn El Wazeer Khad Meny El Mic" has spread like a wildfire among specific...
Coca-Cola Selfie Bottle Party in Israel Goes Viral
Coca-Cola Israel teamed up with creative agency Gefen Team to bring a new campaign called "The World's First Selfie Bottle". They attached a camera-equipped base to...
Creative Project: ‘Brand Yourself’ by GearBox Studios
GearBox Studios launched a new personal project to help job seekers show what's important to recruiters. They used the philosophy of "People buy what...
‘Before the Flood’ Review: Going Viral Before TV Debut
After a few years of static buzz on the matter, climate change is back on our feeds. This time around, Leonardo DiCaprio is directing...
Supermoon rises over UAE skyline
November's full moon isn't only the closest and brightest 'Supermoon' of 2016 but also the largest since 1948.
Akhbarak, Andalusia Hospitals Join Forces to Help Cure HCV
Share against Hepatitis C Virus (HCV) - A new click-funding campaign by Akhbarak.net and Andalusia hospitals in partnership with the Egyptian Cure Bank to fight against...
10 Most Watched Ads on YouTube in MENA – June
June or maybe we should call it Ramadan this year.
Many brands celebrated the holy month and all, mainly telecom operators created customized ads - showcasing...
mastercard gets a new logo design
mastercard has released a new flat logo design to work smoothly across all digital platforms, retail stores and devices. the iconic red and yellow interlocking circles remained...
Pokemon Go and the Middle East – Advertiser, Brand, Consumer Reactions...
I wanted to write on something fairly light and fun today in light of recent events in the Middle East and in Europe. So,...
Filgoal’s Barakat, Emam Video Hits 1 Million Views in 24 Hours
Filgoal.com's video featuring Al Ahly's former striker Mohamed Barakat and Zamalek's legend Hazem Emam has generated 1 million views in the first 24 hours on facebook.
Barakat...
Viral Video: Canadian PM breaks fast with Muslim Parliamentarians
Canadian Prime Minister Justin Trudeau shared a video yesterday on facebook and twitter having Iftar with Canadian Muslim parliamentarians. The video hit four million views on facebook in the...
The 10 Most Watched Ads Globally on YouTube in April 2016
Google has released the top ten most watched advertisements on youtube in April 2016. Here’s a round-up of April’s most watched ads worldwide according to “YouTube...
Sharmoofers new YouTube hit ‘Zombie’ mocks social media influencers
Zombies and social media influencer wannabes glued to their mobile screens is how Sharmoofers portrayed Egyptian youth in their new music video hit. Watch...
Juhayna, Uber Join Forces on Mother’s Day to Help Combat Women...
Photos of Egyptians hugging their moms flooded social media on Mother’s Day in response to a fundraising campaign launched by both Juhayna and Uber...
Create Stunning Social Media Designs With Adobe Post Mobile App
Adobe launched a new mobile app to create stunning Social Media posts in order to be easier for Social Media professionals to make their own...
UNICEF Egypt is using click-funding to fundraise ‘Water for Life’
For the first time, UNICEF Egypt is using click-funding to fundraise "Water for Life" project. Each view, like, comment or share to the campaign...
The internet is going crazy to find the Panda
Can you find the Panda? And how long did it take you to find it? These are the most asked questions online in the last...
Photo of the year 2015
A Syrian child gets assistance to remove her life jacket upon her arrival on an inflatable boat carrying migrants on the Greek island of...
Innovative Violence Against Women billboards in Cairo
FP7/CAI and UN Women teamed up to create some remarkable violence against women billboards campaign on 6th of October Bridge in Cairo. They used...
Coca-cola Boosts Happiness With a Bridge For Santa
The TV Commercial Ad titled "A bridge for Santa" was done by J. Walter Thompson advertising agency for Coca-cola in Brazil. It was released in...
Starbucks Christmas Cups Spark Heated Controversy
Trees, snowflakes, snowman, and santa went missing from Starbucks Christmas plain red cups this season sparking a social media frenzy with thousands of controversial conversations coming...
How to get 3-5 millions views on Snapchat?
Snapchat has always celebrated the way that people see the world. It’s fun to experience different perspectives through Snaps, Stories and Our Story.
One of the...
Egypt’s Photographers Capture Supermoon in Realtime
If you were online midnight Sept. 28, you certainly noticed the Supermoon mania which erupted on social media, with over 300K tweets in Arabic, and...
How Social Networks Celebrated The Super Blood Moon
Social media platforms are evolving to interact and engage with global interests and events. Facebook and Twitter the most famous social networks celebrated the Super...
Saad Lemjarred Tops Arabic Music Videos on YouTube
LM3ALLEM by Saad lemjarred hits 121 million views on youtube in 3 months, to be the most watched Arabic song in all time! Comes next Boshret...
Tearful 4-Year-Old Fan Meets Van Persie
Van Persie met his loyal 4-year-old fan, in response to a viral video showing how vividly distraught Louis Diamond was over the football player's transfer from Manchester...
Digital Agency Accuses Vodafone Egypt of Plagiarism
Vodafone Egypt allegedly copied a health awareness Facebook post from GEhealthyme, said a digital agency early this month.
"We found that Vodafone Egypt are copy-pasting the...
Omar Sharif: Precious Moments in Pictures
July 10, 2015, Omar Sharif died at the age of 83, "He will be missed". We thought of reminding you with some of his international...
19 Social Media Newsjacking Activations Over Egypt Weather
Social Media Newsjacking is essential for all brands. It's a good opportunity to engage your customers on social media in a creative way, to show them how...
Couples With the Most Amazing Photos on Instagram
From the most amazing photos on instagram, there comes the most amazing couples too. It’s wonderful how people capture their trips, adventures, moments of happiness, but...
11 Talented Egyptian Photographers on Instagram
Despite the fact that Facebook and twitter are the most popular social platforms in Egypt, recently, Egyptians showed interest in Instagram, which opened a window to amateur people...
Haifa Wehbe Disable VEVO Dislikes and Comments Over Social Media Outrage
The Lebanese singer and actress Haifa Wehbe is one of the most notable singers in the Arab World, and is considered one of the most...
Hyundai Sends a Message to Space
When Stephanie started missing her dad she never thought this will happen!
Stephy's dad has one of the weirdest jobs in life... " An Astronaut...
Coca Cola Egypt Celebrates 100 Years With Sham El Nessim
Coca Cola is celebrating 100 years with the world this year, each country/region is creating a localized campaign inline with the big picture celebration "100...
Facebook Video Obsession Spoils a Charitable Cause
Copying someone else’s content is unethical but did you ever imagine that downloading a Youtube video and sharing it on your Facebook page could...
Amazon Has Gone Retro & Google Maps Using PAC-MAN
April's Fool this year has started with major two online brands creative idea to celebrate the day, the famous e-commerce website Amazon has covered...
Watch The Best Car Singing Video on Women’s Day
#WomensDay It is 2015's International Women's Day. Happy Women's Day girls.
These three ladies "Sketch She's" have portrayed a lovely scene by shooting this amazing...
Creative or Scary?
Spreading on social networks in Egypt & other countries a photo of Eric Moung the performer - Soul Division, people called it "Is it creative or scary?"
