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Dubai Lynx 2018
Dubai Lynx 2018
Dubai Lynx 2018
Dubai Lynx 2018
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Creative

Capturing creative activities online and offline, to inspire the Middle East marketers to leverage and enhance their creativity.

Mosawer.net and Misr El-Kheir Join Forces to Free Women In Debt

Mosawer.net and Misr El-Kheir Join Forces to Free Women In Debt

Thousands of Egyptian women end up behind bars for failing to pay small personal debts. Misr El Kheir Foundation and Mosawer.net joined forces to pay off their debt and reunite them with their families. Mosawer.net...
Osman Badran Shares His Thoughts on Egypt’s National Football Team’s Plane Branding

Sponsors hijack Egypt’s World Cup 2018 airplane branding

Egypt revealed the 2018 World Cup airplane on Tuesday sparking frenzied criticism on social media over the state-owned mobile operator’s excessive branding which dominated the paint work. "These are not the colors of the Egyptian...
Dubai Lynx Announces 2018 Awards Winners

Dubai Lynx Announces 2018 Awards Winners

The annual Dubai Lynx International Festival of Creativity concluded this evening with an Awards Ceremony following three days of talks, workshops, networking and creative inspiration. Jose Papa, Managing Director Cannes Lions commenting on the 2018...
The evolution of the Twitter brand

The evolution of the Twitter brand

Research: 90% of internet users recognize the Twitter logo What is a logo? Why do companies put in effort to redesign, refresh and update their logo? By definition, a logo is a symbol adopted by...
Vodafone Spooks Egyptians With Viral Flex Super Powers Campaign

Vodafone Spooks Egyptians With Viral Flex Super Powers Campaign

Vodafone Egypt took advantage of the Halloween celebrations in Egypt to create more exposure for Flex tariff – They came up with a creative campaign designed to go viral and provide maximum exposure. The fun...
Wonderlists solves the Unwanted Gifts dilemma, JWT Lebanon

Wonderlists solves the Unwanted Gifts dilemma in Lebanon

A new online platform from Wonderlists solves the unwanted gifts dilemma, making couples and gifters in Lebanon very happy. The service is reinventing the traditional wedding gift registry by providing an easy-to-build, easy-to-manage and an easy-to-share...
current mood: calming creatures

Moodica Reminds You To Take A Break

A new website called "Moodica" broadcasts relaxing videos catered to your mood, it lets you escape anytime you need to de-stress and take your brain somewhere new. The service is available worldwide for free over web,...
Cannes Lions 2017, Cannes Lions Predictions: Less roaring, more bite

Cannes Lions 2017 Predictions: Less roaring, more bite

“Doing good” is for most brands (and agencies) like pissing in a wet suit. It feels nice and warm, but quickly begins to stink. Femvertising, gayvertising, goodvertising, causevertising or whatever you call it seems to...
Camon CX competition in Egypt, Camon CX in Egypt, tecno Camon CX in Egypt

Tecno Mobile Crowns the Camon CX Craze in Egypt

The last day of May will crown the Camon CX craze in Egypt. What began as a social media activation campaign will see three people win the high-end phone. Tecno Mobile Egypt launched the...
Emirates airline responds to United Express with a video

United Express Fails and Emirates Airline Strikes Back

It all started Sunday on a united Express Flight 3411 when a 69 old doctor David Dao has been forcibly Dragged out of the flight, what has been referred to as a “disruptive and belligerent”...

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