• News
  • Startups
  • Marketing
  • Ad Campaigns
  • Tech & Tools
  • How-to Guides
  • Insights
  • Culture & Media
Sunday, May 18, 2025
  • Login
Digital Boom
  • News
  • Startups
  • Marketing
  • Ad Campaigns
  • Tech & Tools
  • How-to Guides
  • Insights
  • Culture & Media
No Result
View All Result
  • News
  • Startups
  • Marketing
  • Ad Campaigns
  • Tech & Tools
  • How-to Guides
  • Insights
  • Culture & Media
No Result
View All Result
Digital Boom
No Result
View All Result

Chelsea Glocalizes Digital Content, Wins MENA & Egypt

Ahmed Maher by Ahmed Maher
December 15, 2014
in News & Trends
2
A A
chelsea Egypt, Digital Boom, chelsea localizing content, chelsea story, mohamed salah, mohamed salah chelsea, mohamed salah player, social media success, Facebook success

chelsea Egypt - Digital Boom

40
SHARES
200
VIEWS

Why sport social media? The answer is simple; a larger and a quantifiable monetization stream. The most widely adopted business model for any sports entity is built on increasing the number of engaging fans, and make money out of it. The more fans they have, the more lucrative the sponsorship deals are. Therefore, when social media mania hit us, it was no surprise that Football clubs started to use social media to quantify their fans, and monetize.

Early this year, we’ve pin-pointed a gap & an opportunity for Chelsea FC in the Middle East market and especially after the transfer of the Egyptian player Mohamed Salah. Chelsea FC were quick to react and capitalize on the opportunity that was presented to them after the bombardment of its Social Media assets by comments of enthusiastic Egyptian fans eager to see their starlet to feature with such a prestigious club in Europe.

We have been following Chelsea FC building their case study in Middle East, attempting to identify their how they are building their fan base that later would become a very lucrative revenue stream. Chelsea started simply by introducing a Facebook page for their Arab Speaking community that was around 1.5 Million at the time presented by Mohamed Salah himself in a Video for the Arabic speaking fans. They shared Localized global digital content, in what we’d like to call ‘glocalization’, simply by translating their existing content they already shared on their global page, gaining more affinity amongst their new fans.

1- Launch of the Arabic Chelsea Facebook Page

The second stage was building digital content only for their Arab fans, it started by a unique celebration of Mohamed Salah, the only available Arab player in Chelsea FC, by sending out their greetings and complied some of these greetings in a visual post that ended out with one of highest interactions.  More than 20,000 likes with 473 shares of the post.

2- Seasonal Greetings

After its proven success Chelsea FC made sure not to miss one single relevant occasion without a proper greeting. It started with the Holy month of Ramadan, Fitr & Adha Feast, as well as Hijri New Year, generating huge buzz, and creating outstanding rapport between the club and the community. Many news portals shared Chelsea FC’s greetings adding to that buzz.

3- Blues Info-graphics

Following that, it was important for Chelsea FC to make this page about Chelsea FC rather than Mohamed Salah, so they decided to introduce the club history, achievements and statistics in an interactive and engaging infographics.

HYG, The Full Chelsea FC Social Media Case Study in the Middle East

Chelsea FC: A Sports Social Media Case Study in the Middle East – Digital Boom from Ahmed Maher

Chelsea Wins Egypt

Numbers for the Arab fans on Chelsea Page more than doubled since the introduction of Chelsea FC’s Arab Facebook page last February reaching around 3.5 Million fans. About 2.5 millions of them are Egyptians, this encouraged the Egyptian telecom giant ‘Mobinil’ to sign a partnership deal with the blues to become its official mobile service provider in Egypt.

Chelsea improved their ranking in Egypt from 3rd to 1st (Jan – Dec) 2014 Egypt ranking has been improved from 7th to 2nd (Jan – Dec) 2014

Chelsea FC showed us exactly how to do it right, how to build, nurture, engage and monetize a community using social media. We believe that our market will witness more competition in that area, and we will be in for more interesting cases to follow.

Update 20th of Jan, 2015

Chelsea & Mobinil’s First Commercial Activity

Capitalizing on their recent partnership, now any mobinil customer can get a chance to attend Chelsea VS PSG in the UEFA Champions League, just send “9” in SMS to “1111”.

Screenshot from mobinil Facebook page

Tags: Sports
Ahmed Maher

Ahmed Maher

Editor in Chief, focuses on marketing trends, educational content, no-code web development like webflow and framer, marketing tips and growth hacking tactics.

Related Posts

Jordan’s U.S. Foreign Aid: 2025 Budget Cuts and Their Regional Impact
News & Trends

Jordan’s U.S. Foreign Aid: 2025 Budget Cuts and Their Regional Impact

March 20, 2025
227
McDonald's Sees 70% Sales Drop in Egypt Amid Gaza Boycott
News & Trends

McDonald’s Sees 70% Sales Drop in Egypt Amid Gaza Boycott

November 24, 2023
201
Egypt's banks impose cash limits on withdraws abroad and internet dollar usage
News & Trends

Egypt Caps Overseas Cash Withdrawals and Spend, What It Means For Businesses?

October 6, 2022
200
World Bank Signs Off $400M to Reduce Egypt’s Greenhouse Emissions
News & Trends

World Bank Signs Off $400M to Reduce Egypt’s Greenhouse Emissions

October 5, 2022
200
10 Most funded mobility-tech startups in MENA
News & Trends

9 most funded ride-sharing startups in MENA 2022

October 5, 2022
200
Financial collapse in Lebanon results in armed storms into four commercial banks, Banks strike
News & Trends

Lebanese financial crisis escalates, more violence, banks strike

October 5, 2022
200

LATEST

Google Updates Its Iconic "G" Logo for the First Time in Nearly a Decade
Creative & Design

Google Updates Its Iconic ‘G’ Logo for the First Time in Nearly a Decade

by Ahmed Maher
May 16, 2025
324
The Evolution of Influencer Marketing: From Royal Endorsements to Social Media Powerhouses
Marketing

The Evolution of Influencer Marketing: From Royal Endorsements to Social Media Powerhouses

by Ahmed Maher
May 15, 2025
46.1k
How to Change Where Screenshots Are Saved on Mac (And Master Every Shortcut)
Productivity

How to Change Where Screenshots Are Saved on Mac (And Master Every Shortcut)

by Ahmed Maher
May 15, 2025
60.1k
Inside Radi Farms: The Agritech Startup Reshaping Egypt’s Food Supply Chain
Startups

Inside Radi Farms: The Agritech Startup Reshaping Egypt’s Food Supply Chain

by Ahmed Maher
April 7, 2025
773
Anthropic Launches Web Search for Claude AI Assistant
Tech & Tools

Anthropic Launches Web Search for Claude AI Assistant

by Ahmed Maher
March 20, 2025
206
  • Partners
  • Privacy Policy
  • About us
  • Contact us

© 2025 Digital Boom, Inc.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • About us
  • Become a Digital Boom Author
  • Checkout
  • Checkout
  • Contact us
  • Contributing Writers
  • Digital Boom Home
  • Digital Tools
  • Join us
  • Live News Headlines
  • Login/Register
  • Login/Register
  • My account
  • My account
  • Partners
  • Plans
  • Privacy Policy
  • Staff
  • Terms
  • Terms of Use

© 2025 Digital Boom, Inc.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.