News
Egypt’s Employment News Bulletin (Feb 5 – 9)
Each week Digital Boom posts available positions within the marketing and advertising industry in collaboration with Wuzzuf.com.
Email [email protected] with the details of your vacancies by 5.00pm Wednesday for listing on Thursday morning. Listings are free.
This week’s employment opportunities
Consumer Marketing Head – Pirelli
About the Job
- Support the the development and implementation of trade promotional actions (e.g. promotional materials)
- Cooperating in the launch of promotional campaigns or initiatives addressed to customers
- Contribute to the management and deployment of the activities related to specific sponsorships
- Contribute to the Product Launches by supporting them with the planning of initiatives and promotional events, always in line with the company guidelines
- Operatively manage the assigned communication events addressed to the market, to the investors and to the financial community or to the institutions, and cooperate with the involved external/internal resources
- Support the project management of the initiatives and contribute to their success (Above the Line campaigns and Below the Line activities), by monitoring the activities assigned to internal functions or to external suppliers.
- Carry out the activities related to the management of the periodical internal events launched by the company, such as: function yearly conventions, the worldwide Executive convention
Job Requirements
- Bachelor degree in Business Administration, Engineering or any other related field.
- 4 to 10 years experience in digital marketing, business development or consumer marketing roles.
- Fluency in English language.
Apply Now
Marketing Manager – QNB
About the Job
•The Marketing Manager is expected to set and design the Marketing plan including all year round activities to achieve targets set by management .
•Requesting, supervising and carrying on market research projects.
•Ensuring attractiveness, competitiveness and consistency of the product range, and implementing required evolutions through the Marketing action plan
•Designing and implementing products’ communication activities and promotional materials for the sales channels
•Creating and maintaining a strong brand leveraging
•Maintaining excellent relationships with external media and marketing services providers
•Put and implement a PR plan and events, sponsorships and exhibitions
Required Experience:
10+ years of experience in Marketing field, Financial services background is a must; MBA is preferred.
Marketing Team Leader – QNB
About the Job
•The Marketing Team Leader is expected to implement the Marketing plan including all year round activities to achieve targets set by management.
•Perform and carrying on market research projects.
•Ensuring attractiveness, competitiveness and consistency of the product range, and implementing required evolutions through the Marketing action plan
•Designing and implementing products’ communication activities and promotional materials for the sales channels
•Maintaining a strong brand leveraging
•Maintaining excellent relationships with external media and marketing services providers
•Implement a PR plan and events, sponsorships and exhibitions
Required Experience:
7-10 years of experience in Marketing field, Financial services background is a must; MBA is preferred.
Online Marketing Executive – Manzoma
About the Job
We are looking for an innovative online marketing executive who is responsible for managing presence in social media, and delivering creative designs that have a high visual impact for our website, social media and banners, product literature, etc.
•Manage and maintain company and products presence of our websites
•Manage and maintain presence in social network (Facebook, LinkedIn, Google+, etc)
•Manage and maintain presence in contents-sharing sites (Slideshare, DocStock, etc.)
•designing for multi-channel placements (print, web, mobile, email, etc…)
•Create, manage and follow the email campaigns.
•Support the Sales Team in creating necessary sales material.
•Participate in brainstorming session to share new design perspectives and ideas.
•Monitor competitors and their impact on our ability to be more successful
•Maintain site analytic, metrics, and campaign reporting.
•Performs a wide variety of related tasks and duties as business needs demand
Required Experience:
•2-4 years of Experience in ( Writing content and graph designs)
•Experience of running campaigns on Facebook, Linkedin, Twitter & YouTube
•Experience of running email campaigns (mail chimp, etc.)
•Solid experience with design tools (photoshop, illustrator, …).
•Excellent computer skills (Microsoft office) and internet literate
•Self-motivated and organized
•Fluent English and Arabic (written and spoken)
•Familiarity with the latest trends, technologies and methodologies in graphic design and web design
Digital Marketing Social Media Specialist – Brisk
About the Job
•Build and manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant.
•Manage and execute implementation of SEO strategy.
•Provide SEO analysis and recommendations.
•Execute, manage strategies for content development in coordination with SEO goals.
•Manage support and direct social media team.
•Create shareable content appropriate for specific networks to spread both our brand and our content.
•Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences.
•Run regular social promotions and campaigns and track their success (e.g., Twitter chats, LinkedIn discussions, etc.).
•Work alongside other marketers and content marketers to help distribute content that educates and entertains our audience and supports marketing goals.
•Drive consistent, relevant traffic and leads from our social network presence.
•Explore new ways to engage and identify new social networks to reach our target buyers.
Required Experience:
•Bachelor degree in a related field
•3-5 Years of experience working in the same position
•Active and well-rounded personal presence in social media, with a command of each network and their best practices
•Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions
•Excellent command of English
Content Artist / Copy Writer – Madarej Communication
About the Job
•Writing: content pieces with relation to brand guidelines, channels, and content assets.
•Embodying: Changing the tone of voice totally as the brands change.
•Proofreading: checking any copy or external content for spelling, grammar, and tone.
•Creating: collaborating with other members to create/edit concepts, visuals, and text.
•Illustration: textually presenting ideas, drafts and other documents to the clients.
•In-house: creating all needed content of the agency itself (site, blog, profile, portfolio…)
•Updating: keeping track of clients details, audience, competitors, culture, and trends.
Job Requirements
•Arabic and English fluency
•Marketing background
•Digital marketing basics
•Communication and interpersonal skills
•Creativity and flexibility
•Time management
•Apply to the post, tag a professional, or share for more elites to find it.
SEO Specialist – AWstreams
About the Job
•Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
•Track, report, and analyze website analytics and PPC initiatives and campaigns
•Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
•Optimize copy and landing pages for search engine marketing
•Perform ongoing keyword discovery, expansion and optimization
•Research and implement search engine optimization recommendations
•Research and analyze competitor advertising links
•Develop and implement link building strategy
•Work with the development team to ensure SEO best practices are properly implemented on newly developed code
•Work with editorial and marketing teams to drive SEO in content creation and content programming
•Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
Job Requirements
•Proven SEO experience
•Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
•Solid understanding of performance marketing, conversion, and online customer acquisition
•In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
•Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
•Experience with A/B and multivariate experiments
•Working knowledge of HTML, CSS, and JavaScript development and constraints
•Up-to-date with the latest trends and best practices in SEO and SEM
•BS/MS degree in a quantitative, test-driven field
News
Amr Diab Gets Hacked on Twitter
Amr Diab’s Facebook page has announced that his twitter account has been hijacked by anonymous and now tweeting political.
Update: Amr Diab’s Facebook Page announced that “Amr Diab’s Twitter account has been restored successfully and you can follow Amr’s tweets normally now”
Amr Diab got hacked on Twitter
On Thursday 9th of Jan, Amr Diab’s Facebook page announced that Amr Diab’s Twitter account has been hacked by anonymous and now tweeting politics!
Amr Abdul-Basset Abdul-Azeez Diab (born 11 October 1961) is an Egyptian singer and composer of pop music. He was awarded the World Music Award for Best Selling Middle East Artist, three times: 1998 for the album “Nour El Ain”, 2002 for the album “Aktrr Wahid Byhbak 2001” and 2007 for the album “El Lillady”. Amr Diab also won The African Music Awards 2009, Big Apple Music Awards; Life Achievements Awards: Best Singer of The Year in 2009, and Best Male Act in African Music Awards 2010.
He is known as the Father of Mediterranean Music He has created his own style which is often termed “Mediterranean Music” or “Mediterranean Sound”, a blend of Western and Egyptian rhythms.
In The Mediterranean in Music, David Cooper and Kevin Dawe referred to his music as “the new breed of Mediterranean music”.According to author Michael Frishkopf, Amr Diab has produced a new concept of Mediterranean music, especially in his international hit, “Nour El Ain”.
In his analysis of The Very Best of Amr Diab album, Victor W. Valdivia of All music said: “His music melded traditional Arabic sounds and textures with Western rhythms and instruments. The mesh was dubbed Mediterranean music, and The Very Best of Amr Diab displays Diab’s superb skill in creating it.”
In 1997, he won three awards at the Annual Arabic Festival: one for Best Video, for Best Song, and for Best Artist of the Year. Diab received a Triple Platinum Award for the sales of Nour El Ain and a World Music Award in Monaco.
After the success of the previously shared overall analysis of Sherine’s new album “Ana Keter” and her social media presence, we decided to fulfill your requests with more details and additional insights.
The report is from Jan 15 through Jan 31, 2014; however, starting Feb, we noticed that Sherine’s team has enhanced and developed how they engage with fans on Facebook.
Still, there’s more to do; please review the slides below to know what exactly they are missing with recommendations.
Check out the report:
Key take-outs in 15 days after the launch:
- Album gained 11 million views in 2 weeks on YouTube
- YouTube Channel subscribers boosted by 90K subscribers in 15 days out of 127K total subscribers overtime
- Buzz reached 15K tweets/RTs since the launch on Twitter
- How do people talk about the album/Sherine on Twitter?
- People are sharing songs from YouTube & SoundCloud
- +90% positive sentiment on Twitter
- Sherine’s Twitter account is excellent at spreading the news about the album’s success.
- People are tweeting the song’s lyrics.
- Sarcastic tweets about Sherine & few songs (regular) - Almost zero negativity about the album
- Album teasers on Facebook created credibility for Sherine’s page, reflected in the page results after the album’s launch in the next 15 days with 92K Interactions & 312K New Likes.
- The album received tremendous engagement on the launching date of Jan 15. However, no posts for four days after the launch negatively affected the interactions.
Recommendations:
Sherine Abdel Wahab’s Facebook page would have received double or maybe triple new likes and interactions if the improved posts’ quality; please find below the points taken:
- Long updates with no extra value-added will lead to losing your fans’ interest
- The text-only format isn’t preferred, as it is well-known that they generate less reach than other content (Facebook announcement)
- A call to action is essential to generate leads & increase engagement
- Each post has to have its visual, audio, or video so you can attract/engage your audiences
- Understand the situation and act upon it, always be relevant to the time and avoid posting irrelevant content at the wrong time.
- Revise the tone of voice in future activities.
To recap - Overall performance is average to good - Enhance your content formatting - Improve the tone of voice on all networks - Be creative to engage your fans better - Be Consistent - Start your SoundCloud account.
News
Putin, Obama war on social media starts with unfriend on Facebook
New stage of the cold war, is it?
The Social media war between Putin and Obama started with UnFriend, this is the action taken by Russian President Vladimir Putin to end the Facebook diplomacy with American president Barack Obama.
The unfriending comes after an official White House update about the possibility of a US-Syrian war. President Putin revealed that Obama’s updates about the Congressional debate on a possible war with Syria have annoyed him.
After unfriending, President Putin update status on profile “Something I should have done a long time ago”
Also, He said to Russia’s Pravda News Service “President Assad and I, we are the Facebook friends. We like the same pages, we share pictures of cute women and all that. Obama needs to lighten up on there, it’s not for serious stuff,”
President Obama’s latest posts about the possibility of the war in Syria have been reported by someone and he received a warning from Facebook that he will be prevented from posting on his profile for 24 hours.
He has also commented “Really, Putin needs to grow up. If he didn’t like that [post], he could have just hid it from his news feed instead of creating all this Facebook drama,”
JOE BIDEN “Vice President of the United States” announced to reports that President Obama has signed into his Twitter account to unfollow Putin.
The turmoil generated between Putin and Obama over their dispute on the Syrian crisis. Expanded to reach the social networks
Putin and Obama on social Networks
The question now is, are we witnessing a new stage of the cold war between the two countries, will they continue the war online instead of the military tactics and old spy war?
It’s obvious that social media is really changing the game in everything, and now it’s taking over on a very high level.
Keep an eye on Digital Boom and we will keep you posted with more news and updates on the cold war and even more…
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