News
Egypt’s Employment News Bulletin (Feb 5 – 9)
![Egypt's Employment News Bulletin (Feb 5 - 9)](https://adigitalboom.com/wp-content/uploads/2017/02/job.png)
Each week Digital Boom posts available positions within the marketing and advertising industry in collaboration with Wuzzuf.com.
Email [email protected] with the details of your vacancies by 5.00pm Wednesday for listing on Thursday morning. Listings are free.
This week’s employment opportunities
Consumer Marketing Head – Pirelli
About the Job
- Support the the development and implementation of trade promotional actions (e.g. promotional materials)
- Cooperating in the launch of promotional campaigns or initiatives addressed to customers
- Contribute to the management and deployment of the activities related to specific sponsorships
- Contribute to the Product Launches by supporting them with the planning of initiatives and promotional events, always in line with the company guidelines
- Operatively manage the assigned communication events addressed to the market, to the investors and to the financial community or to the institutions, and cooperate with the involved external/internal resources
- Support the project management of the initiatives and contribute to their success (Above the Line campaigns and Below the Line activities), by monitoring the activities assigned to internal functions or to external suppliers.
- Carry out the activities related to the management of the periodical internal events launched by the company, such as: function yearly conventions, the worldwide Executive convention
Job Requirements
- Bachelor degree in Business Administration, Engineering or any other related field.
- 4 to 10 years experience in digital marketing, business development or consumer marketing roles.
- Fluency in English language.
Apply Now
Marketing Manager – QNB
About the Job
•The Marketing Manager is expected to set and design the Marketing plan including all year round activities to achieve targets set by management .
•Requesting, supervising and carrying on market research projects.
•Ensuring attractiveness, competitiveness and consistency of the product range, and implementing required evolutions through the Marketing action plan
•Designing and implementing products’ communication activities and promotional materials for the sales channels
•Creating and maintaining a strong brand leveraging
•Maintaining excellent relationships with external media and marketing services providers
•Put and implement a PR plan and events, sponsorships and exhibitions
Required Experience:
10+ years of experience in Marketing field, Financial services background is a must; MBA is preferred.
Marketing Team Leader – QNB
About the Job
•The Marketing Team Leader is expected to implement the Marketing plan including all year round activities to achieve targets set by management.
•Perform and carrying on market research projects.
•Ensuring attractiveness, competitiveness and consistency of the product range, and implementing required evolutions through the Marketing action plan
•Designing and implementing products’ communication activities and promotional materials for the sales channels
•Maintaining a strong brand leveraging
•Maintaining excellent relationships with external media and marketing services providers
•Implement a PR plan and events, sponsorships and exhibitions
Required Experience:
7-10 years of experience in Marketing field, Financial services background is a must; MBA is preferred.
Online Marketing Executive – Manzoma
About the Job
We are looking for an innovative online marketing executive who is responsible for managing presence in social media, and delivering creative designs that have a high visual impact for our website, social media and banners, product literature, etc.
•Manage and maintain company and products presence of our websites
•Manage and maintain presence in social network (Facebook, LinkedIn, Google+, etc)
•Manage and maintain presence in contents-sharing sites (Slideshare, DocStock, etc.)
•designing for multi-channel placements (print, web, mobile, email, etc…)
•Create, manage and follow the email campaigns.
•Support the Sales Team in creating necessary sales material.
•Participate in brainstorming session to share new design perspectives and ideas.
•Monitor competitors and their impact on our ability to be more successful
•Maintain site analytic, metrics, and campaign reporting.
•Performs a wide variety of related tasks and duties as business needs demand
Required Experience:
•2-4 years of Experience in ( Writing content and graph designs)
•Experience of running campaigns on Facebook, Linkedin, Twitter & YouTube
•Experience of running email campaigns (mail chimp, etc.)
•Solid experience with design tools (photoshop, illustrator, …).
•Excellent computer skills (Microsoft office) and internet literate
•Self-motivated and organized
•Fluent English and Arabic (written and spoken)
•Familiarity with the latest trends, technologies and methodologies in graphic design and web design
Digital Marketing Social Media Specialist – Brisk
About the Job
•Build and manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant.
•Manage and execute implementation of SEO strategy.
•Provide SEO analysis and recommendations.
•Execute, manage strategies for content development in coordination with SEO goals.
•Manage support and direct social media team.
•Create shareable content appropriate for specific networks to spread both our brand and our content.
•Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences.
•Run regular social promotions and campaigns and track their success (e.g., Twitter chats, LinkedIn discussions, etc.).
•Work alongside other marketers and content marketers to help distribute content that educates and entertains our audience and supports marketing goals.
•Drive consistent, relevant traffic and leads from our social network presence.
•Explore new ways to engage and identify new social networks to reach our target buyers.
Required Experience:
•Bachelor degree in a related field
•3-5 Years of experience working in the same position
•Active and well-rounded personal presence in social media, with a command of each network and their best practices
•Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions
•Excellent command of English
Content Artist / Copy Writer – Madarej Communication
About the Job
•Writing: content pieces with relation to brand guidelines, channels, and content assets.
•Embodying: Changing the tone of voice totally as the brands change.
•Proofreading: checking any copy or external content for spelling, grammar, and tone.
•Creating: collaborating with other members to create/edit concepts, visuals, and text.
•Illustration: textually presenting ideas, drafts and other documents to the clients.
•In-house: creating all needed content of the agency itself (site, blog, profile, portfolio…)
•Updating: keeping track of clients details, audience, competitors, culture, and trends.
Job Requirements
•Arabic and English fluency
•Marketing background
•Digital marketing basics
•Communication and interpersonal skills
•Creativity and flexibility
•Time management
•Apply to the post, tag a professional, or share for more elites to find it.
SEO Specialist – AWstreams
About the Job
•Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
•Track, report, and analyze website analytics and PPC initiatives and campaigns
•Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
•Optimize copy and landing pages for search engine marketing
•Perform ongoing keyword discovery, expansion and optimization
•Research and implement search engine optimization recommendations
•Research and analyze competitor advertising links
•Develop and implement link building strategy
•Work with the development team to ensure SEO best practices are properly implemented on newly developed code
•Work with editorial and marketing teams to drive SEO in content creation and content programming
•Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
Job Requirements
•Proven SEO experience
•Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
•Solid understanding of performance marketing, conversion, and online customer acquisition
•In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
•Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
•Experience with A/B and multivariate experiments
•Working knowledge of HTML, CSS, and JavaScript development and constraints
•Up-to-date with the latest trends and best practices in SEO and SEM
•BS/MS degree in a quantitative, test-driven field
News
Saudi Fintech Lendo Signs MOU with J.P. Morgan
![Saudi Startup Lendo Joins Forces with J.P. Morgan to Enhance SME Financing](https://adigitalboom.com/wp-content/uploads/2024/09/Lendo-x-JP-Morgan-MOU.png)
Lendo, a Saudi Arabia-based Shariah-compliant crowdlending marketplace, has signed a Memorandum of Understanding (MOU) today with J.P. Morgan to improve access to financing for small and medium-sized enterprises (SMEs) across the country.
The MOU was signed during 24 Fintech, a premier fintech event that brings together industry leaders, innovators, and investors in Riyadh.
J.P. Morgan and Lendo are working together on potential opportunities to support the SME sector in Saudi Arabia in growing and sustaining the remarkable demand in this market.
“This strategic collaboration with J.P. Morgan, a pioneer in the financial industry, marks a significant milestone for Lendo,” said Osama Alraee, CEO and co-founder of Lendo. “By combining our strengths, we’ll deliver cutting-edge financial solutions to SMEs, supporting their growth and contributing directly to the realization of Saudi Arabia’s Vision 2030.”
The SME financing landscape in MENA presents a substantial market opportunity as limited financial access continues to restrict the growth of the region’s businesses, with commercial banks hesitant to issue loans to SMEs at scale, resulting in a high percentage of declined financing requests annually.
The total SME financing gap in developing countries is estimated to be approximately $5.2 trillion, according to the International Finance Corporation (IFC).
Lendo’s debt crowdfunding platform aims to bridge the financing gap for SMEs, aligning with Saudi Vision 2030’s goal to significantly expand SME lending from 4% in 2018 to 20% by 2030.
According to the latest available report from the Saudi Central Bank (SAMA), the total value of debt crowdfunding in Saudi Arabia surged from SAR 1.4 million in 2019 to SAR 771 million in 2022, marking a remarkable growth.
Lendo raised SAR 132 million ($35.2 million) in total funding from leading investors, including the most recent Series B led by Sanabil Investments, a wholly-owned company by the Public Investment Fund (PIF).
Since its inception in December 2019, Saudi fintech Lendo has processed over 5,000 financing transactions on its platform, providing over SAR 2 billion ($600 million) in financing to SMEs and generating SAR 280 million ($74 million) in returns for investors.
News
TA Telecom Introduces AnteThink: A New AI Decision Support Tool
![**TA Telecom Introduces AnteThink: A New AI Decision Support Tool for Enhanced Decision-Making**](https://adigitalboom.com/wp-content/uploads/2024/01/antethink-ta-telecom.png)
TA Telecom, a prominent player in the Middle East’s tech sector, has unveiled AnteThink, an AI-driven tool designed to enhance decision-making processes for individuals and businesses alike.
With a history of influencing the tech landscape through various initiatives, including advanced mobile solutions, high-volume payment platforms, and ventures in e-commerce, fintech, and analytics, TA Telecom has carved a niche for itself. Serving a vast user base of 40 million and processing an impressive 15 billion transactions across its platforms, TA Telecom has cemented its position as a tech industry leader, with some of its ventures achieving the status of Y Combinator companies.
Established in 2000, TA Telecom has emerged as a prominent player in the technology sector. With over 40 million users and processing 15 billion transactions annually, TA Telecom has made a notable impact. Recognized for its contributions by the Financial Times and featured on Deloitte’s list of fastest-growing tech companies in EMEA, TA Telecom is known for its adaptability and forward-thinking approach in the ever-evolving global tech landscape.
Sameh Ibrahim, CEO of TA Telecom, highlights the potential of AnteThink: “AnteThink reflects our commitment to leverage technology for practical impact. It aims to provide clarity and confidence in decision-making, whether in the professional or personal sphere. AnteThink is a tool that can empower startup founders, executives, and individuals to make more informed choices, alleviating the stress and uncertainty often associated with critical decision-making.”
Mostafa Ashour, CEO of Y Combinator-backed startup NowPay, shared his perspective on AnteThink: “AnteThink transformed our strategic planning, allowing us to explore various scenarios and prepare for different outcomes. It has strengthened our decision-making process, helping us navigate the complexities of the business landscape.”
AnteThink embodies TA Telecom’s commitment to innovation, focusing on supporting the startup ecosystem. The tool is tailored to help leaders and executives navigate the complexities of business management and strategic development by providing a clear picture of potential outcomes.
Key Features of AnteThink include:
1. Second Order Mode: Offering a comprehensive analysis of broader impacts, fostering a strategic mindset for long-term success.
2. Optionality Mode: Enabling detailed evaluation and comparison of different choices to ensure decisions align with strategic objectives and values.
3. Inversion Mode: Focusing on identifying and mitigating potential risks, thereby strengthening risk management strategies.
![TA Telecom Introduces AnteThink: A New AI Decision Support Tool for Enhanced Decision-Making](https://adigitalboom.com/wp-content/uploads/2024/01/antethink-screenshot-800x450.png)
Credit: Antethink
AnteThink’s advanced AI technology aims to assist decision-makers with insightful analytics, offering guidance through the decision-making process.
News
GoDaddy’s Global Markets VP Predicts Egypt’s E-commerce to Hit $9.88 Billion by 2028
![GoDaddy's Global Markets VP Predicts Egypt's E-commerce to Hit $9.88 Billion by 2028](https://adigitalboom.com/wp-content/uploads/2023/12/Selina-Bieber-the-Senior-Director-of-Global-Markets-at-GoDaddy.webp)
Selina Bieber, the Senior Director of Global Markets at GoDaddy, has predicted a significant increase in Egypt’s e-commerce revenue. By 2028, it could reach $9.88 billion.
Godaddy is forming strategic partnerships and launching initiatives to help local entrepreneurs. These efforts align with Egypt’s digital transformation goals and its Vision 2030.
In an interview with the Arabic financial news “Amwal Al Ghad,” Bieber spoke about GoDaddy’s plans and how they match Egypt’s 2023 strategy. She highlighted the company’s aim to provide effective, easy-to-use digital tools and services. By 2024, GoDaddy wants to serve more customers in Egypt by making its digital tools more widespread.
The company is working closely with the Egyptian government, especially the Ministry of Planning. They are offering training programs to improve the digital skills of startups and existing businesses. GoDaddy’s services in Egypt include domain registration, web hosting, e-commerce solutions, and digital marketing tools.
Recent surveys support Bieber’s positive outlook for e-commerce in Egypt. They show a clear trend towards digital strategies among small businesses. Many are realizing the importance of having an online presence for their growth and success.
As GoDaddy continues its partnerships and supports government digital initiatives, its influence on Egypt’s digital landscape is growing. The company is committed to sustainability and reducing its carbon footprint. It aims not just for business growth but also to contribute to a sustainable and thriving digital economy in Egypt.
The 2028 projection indicates a vast potential for e-commerce, with GoDaddy playing a key role in this digital evolution.
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