Pepsi and Coca-Cola’s rivalry escalates with a sharp Pepsi Halloween ad, countered by Coca-Cola’s striking viral reply, both catching fire on 9GAG.
Pepsi launched the first volley, masquerading as Coca-Cola to declare, “We wish you a scary Halloween.” However, a thorough search of Pepsi’s global channels revealed no official release; the ad emerged from the creativity of users.
Coca-Cola’s retort was swift and witty, proclaiming, “Everyone wants to be a hero!” This clever comeback, too, wasn’t the work of Coca-Cola’s official platforms.