News

Breaking news and timely stories on tech, media, and marketing that matter to brands, agencies, and startups in the MENA region.

Editorial TeamJune 2, 2016
14

Uber secures $3.5 billion from Saudi Arabia’s wealth fund

SAN FRANCISCO and RIYADH – The Saudi Arabian Public Investment Fund (PIF), the Kingdom of Saudi Arabia’s long-term sovereign investment arm,…
Read More »
Alaa TarawnehJune 1, 2016
25

Instagram introduces new business tools, features

Instagram has announced the launch of its free built-in dashboard, full of data and insights, to help brands and small businesses understand…
Read More »
Editorial TeamMay 31, 2016
23

Dentsu Aegis Acquires Digital Republic to Extend Creative Capabilities in the Middle East

DUBAI – Dentsu Aegis Network today announces the acquisition of a majority interest in Digital Republic, one of the largest…
Read More »
Editorial TeamMay 25, 2016
21

Juventus appoints Kingfut as digital media agency partner in MENA

Juventus FC has appointed Kingfut as its digital media agency partner across the Middle East region. This appointment follows an extensive review…
Read More »
Editorial TeamMay 22, 2016
25

10 Most Watched Ads in MENA April 2016 on YouTube

Football fever took a big part of April’s advertisements, due to the peak of international championships: UEFA champions league and…
Read More »
Editorial TeamMay 19, 2016
21

Confirmed: Egyptair missing plane from Paris to Cairo with 66 passengers has crashed in the sea

Missing Egyptair flight MS804 from Paris to Cairo with 66 passengers on board has crashed in the mediterranean sea 2:45…
Read More »
Editorial TeamMay 16, 2016
32

Jumia Supports Local Fashion Industry Through the Launch of ‘Jumia Chic Boutique’

May 16, 2016, Cairo, Egypt – Jumia Egypt, one of the largest e-commerce platform in Africa, is taking the fashion…
Read More »
Alaa TarawnehMay 16, 2016
35

Why did these posts got over 2 million comments on Facebook?

Everyday we see like, comment, share, click baiting posts on Facebook, which announced several times before that they’re taking such…
Read More »
Editorial TeamMay 15, 2016
22

‘Huawei Captures Egypt’ Photography Competition flood Social Media

Huawei Egypt Consumer Business Group launched the first amateur photography competition on social media last April entitled ‘Huawei Captures…
Read More »
Editorial TeamMay 15, 2016
14

The 10 Most Watched Ads Globally on YouTube in April 2016

Google has released the top ten most-watched advertisements on youtube in April 2016. Here’s a round-up of April’s most-watched ads worldwide according…
Read More »
Editorial TeamMay 14, 2016
16

Mohamed Omar joins Twitter MENA as Egypt Country Consultant

Mohamed Omar, formerly Digital Managing Editor at Sarmady (a Vodafone company), has joined Twitter MENA as Egypt Country Consultant, he…
Read More »
Editorial TeamMay 10, 2016
19

Etisalat Deletes Sexist Tweet After Social Media Outrage

The giant telecom operator Etisalat Egypt account was called out by several social media users for a sexist tweet mocking…
Read More »
Editorial TeamMay 9, 2016
10

hug digital Launches New Research Department in MENA

Cairo, Egypt – hug digital, one of fastest growing digital marketing agencies in the MENA region (with 95 staff and 4…
Read More »
Editorial TeamMay 8, 2016
7

Facebook introduces a temporary flower reaction for Mother’s Day

Over 40 countries worldwide celebrate Mother’s Day on May 8th. This year, Facebook introduced a new temporary flower reaction to…
Read More »
Editorial TeamMay 8, 2016
19

Marketing Kingdom Cairo 2: Full Speakers List, First 50 Tickets On Sale Now

The organizers of the Marketing Kingdom Cairo, Egypt’s biggest annual international marketing gatherings, have just announced the full speakers list…
Read More »