News
Sheryl Sandberg The Woman Behind Facebook
Sheryl Sandberg, born August 28, 1969, is an American businesswoman, activist, and writer. As of August 2013, she is the chief operating officer of Facebook. In June 2012, she was elected 
to the board of directors by the existing board members, becoming the first woman to serve on Facebook’s board.
Before Facebook, Sheryl Sandberg was Vice President of Global Online Sales and Operations at Google and was involved in launching Google’s philanthropic arm Google.org.
Before Google, Sandberg served as chief of staff for the United States Secretary of the Treasury.
According to Time magazine, in 2012, she was named in the Time 100, an annual list of the world’s 100 most influential people. As of January 2014, Sandberg is reported to be worth over US$1 billion due to her stock holdings in Facebook and other companies.
Sheryl Sandberg story with Facebook:
In late 2007, Mark Zuckerberg, co-founder, and chief executive of Facebook, met Sheryl Sandberg at a Christmas party held by Dan Rosensweig; at the time, she was considering becoming a senior executive for The Washington Post Company. Zuckerberg had no formal search for a COO but thought of Sandberg as “a perfect fit” for this role. They spent more time together in January 2008 at the World Economic Forum in Davos, Switzerland, and in March 2008, Facebook announced hiring Sheryl Sandberg away from Google.
After joining the company, Sandberg quickly began trying to figure out how to make Facebook profitable. Before she joined, the company was “primarily interested in building a really cool site; profits, they assumed, would follow.”By late spring, Facebook’s leadership had agreed to rely on advertising, “with the ads discreetly presented”; by 2010, Facebook became profitable. According to Facebook, Sandberg oversees its business operations, including sales, marketing, business development, human resources, public policy, and communications.
2493 people in Luleå standing on ice to form the world’s largest human Like! – by Sheryl Sandberg
Sandberg’s executive compensation for Final Year 2011 was $300,000 base salary plus $30,491,613 in Facebook inc. Shares. She also owns 38,122,000 stock options and restricted stock units (worth approx. $1.45 billion as of May 2012) that will be completely vested by May 2022, subject to her continued employment through the vesting date.
In 2012 she became the eighth member (and the first female member) of Facebook’s board of directors.
In October 2012, Business Insider reported that stock units (appx. 34 million) vested in Sandberg’s name accounted for nearly US$790,000,000. Facebook withheld roughly 15 million of those stocks for tax reasons, leaving Sandberg with nearly US$417,000,000. The media reported on August 12, 2013, that Sandberg sold 2.4m shares in the company worth US$91 million—5 percent of her total stake in the company.
In April 2014, it was reported that Sandberg had sold over half of her shares on Facebook since the company went public. At the time of Facebook’s IPO, she held approximately 41 million shares in the company. After several rounds of sales, she is left with around 17.2 million shares, a 0.5% stake in the company, worth about one billion dollars.
After the success of the previously shared overall analysis of Sherine’s new album “Ana Keter” and her social media presence, we decided to fulfill your requests with more details and additional insights.
The report is from Jan 15 through Jan 31, 2014; however, starting Feb, we noticed that Sherine’s team has enhanced and developed how they engage with fans on Facebook.
Still, there’s more to do; please review the slides below to know what exactly they are missing with recommendations.
Check out the report:
Key take-outs in 15 days after the launch:
- Album gained 11 million views in 2 weeks on YouTube
- YouTube Channel subscribers boosted by 90K subscribers in 15 days out of 127K total subscribers overtime
- Buzz reached 15K tweets/RTs since the launch on Twitter
- How do people talk about the album/Sherine on Twitter?
- People are sharing songs from YouTube & SoundCloud
- +90% positive sentiment on Twitter
- Sherine’s Twitter account is excellent at spreading the news about the album’s success.
- People are tweeting the song’s lyrics.
- Sarcastic tweets about Sherine & few songs (regular) - Almost zero negativity about the album
- Album teasers on Facebook created credibility for Sherine’s page, reflected in the page results after the album’s launch in the next 15 days with 92K Interactions & 312K New Likes.
- The album received tremendous engagement on the launching date of Jan 15. However, no posts for four days after the launch negatively affected the interactions.
Recommendations:
Sherine Abdel Wahab’s Facebook page would have received double or maybe triple new likes and interactions if the improved posts’ quality; please find below the points taken:
- Long updates with no extra value-added will lead to losing your fans’ interest
- The text-only format isn’t preferred, as it is well-known that they generate less reach than other content (Facebook announcement)
- A call to action is essential to generate leads & increase engagement
- Each post has to have its visual, audio, or video so you can attract/engage your audiences
- Understand the situation and act upon it, always be relevant to the time and avoid posting irrelevant content at the wrong time.
- Revise the tone of voice in future activities.
To recap - Overall performance is average to good - Enhance your content formatting - Improve the tone of voice on all networks - Be creative to engage your fans better - Be Consistent - Start your SoundCloud account.
News
Putin, Obama war on social media starts with unfriend on Facebook
New stage of the cold war, is it?
The Social media war between Putin and Obama started with UnFriend, this is the action taken by Russian President Vladimir Putin to end the Facebook diplomacy with American president Barack Obama.
The unfriending comes after an official White House update about the possibility of a US-Syrian war. President Putin revealed that Obama’s updates about the Congressional debate on a possible war with Syria have annoyed him.
After unfriending, President Putin update status on profile “Something I should have done a long time ago”
Also, He said to Russia’s Pravda News Service “President Assad and I, we are the Facebook friends. We like the same pages, we share pictures of cute women and all that. Obama needs to lighten up on there, it’s not for serious stuff,”
President Obama’s latest posts about the possibility of the war in Syria have been reported by someone and he received a warning from Facebook that he will be prevented from posting on his profile for 24 hours.
He has also commented “Really, Putin needs to grow up. If he didn’t like that [post], he could have just hid it from his news feed instead of creating all this Facebook drama,”
JOE BIDEN “Vice President of the United States” announced to reports that President Obama has signed into his Twitter account to unfollow Putin.
The turmoil generated between Putin and Obama over their dispute on the Syrian crisis. Expanded to reach the social networks
Putin and Obama on social Networks
The question now is, are we witnessing a new stage of the cold war between the two countries, will they continue the war online instead of the military tactics and old spy war?
It’s obvious that social media is really changing the game in everything, and now it’s taking over on a very high level.
Keep an eye on Digital Boom and we will keep you posted with more news and updates on the cold war and even more…
News
Amr Diab Gets Hacked on Twitter
Amr Diab’s Facebook page has announced that his twitter account has been hijacked by anonymous and now tweeting political.
Update: Amr Diab’s Facebook Page announced that “Amr Diab’s Twitter account has been restored successfully and you can follow Amr’s tweets normally now”
Amr Diab got hacked on Twitter
On Thursday 9th of Jan, Amr Diab’s Facebook page announced that Amr Diab’s Twitter account has been hacked by anonymous and now tweeting politics!
Amr Abdul-Basset Abdul-Azeez Diab (born 11 October 1961) is an Egyptian singer and composer of pop music. He was awarded the World Music Award for Best Selling Middle East Artist, three times: 1998 for the album “Nour El Ain”, 2002 for the album “Aktrr Wahid Byhbak 2001” and 2007 for the album “El Lillady”. Amr Diab also won The African Music Awards 2009, Big Apple Music Awards; Life Achievements Awards: Best Singer of The Year in 2009, and Best Male Act in African Music Awards 2010.
He is known as the Father of Mediterranean Music He has created his own style which is often termed “Mediterranean Music” or “Mediterranean Sound”, a blend of Western and Egyptian rhythms.
In The Mediterranean in Music, David Cooper and Kevin Dawe referred to his music as “the new breed of Mediterranean music”.According to author Michael Frishkopf, Amr Diab has produced a new concept of Mediterranean music, especially in his international hit, “Nour El Ain”.
In his analysis of The Very Best of Amr Diab album, Victor W. Valdivia of All music said: “His music melded traditional Arabic sounds and textures with Western rhythms and instruments. The mesh was dubbed Mediterranean music, and The Very Best of Amr Diab displays Diab’s superb skill in creating it.”
In 1997, he won three awards at the Annual Arabic Festival: one for Best Video, for Best Song, and for Best Artist of the Year. Diab received a Triple Platinum Award for the sales of Nour El Ain and a World Music Award in Monaco.
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