News
The 10 Social Media Facts They Are Not Telling You
Agencies usually fail to tell you about these 10 Social Media facts that have proven true over the years despite the diverse policies and strategies each company applies for their online marketing.
Understanding the truth about Social Media when you are working online will save you a lot of headache and frustration down the line and will make you stand out from the competition.
1- No, It’s not about how many fans or followers you have
Having lots of fan or followers is a good thing, but this should not be your sole goal; people often fall into the trap of chasing follower numbers, which is like trying to book more empty seats (more fans), forgetting that you need an audience to fill up those seats (engagement) by liking, sharing, retweeting, commenting…etc
2- No, You don’t have to be on every platform
Choose the platforms that are more likely to have your target audience, which better serves your industry and content, and you do not need to be on every single social media platform and jump into every new platform. Find focus on providing value on the networks where your customers and prospects are most active. Better to not be somewhere than to have a presence there and ignore it.
3- No, It’s not free
Even if you only use free channels to engage and don’t want to promote your posts, social media requires a time commitment, and like everything in life, the more time you put into it, the better it will be. If you want to stay ahead of your competition, you will need management tools. The good ones are not free; you need tools to listen and track conversations, you need tools to schedule your content, need proper hardware to maintain solid moderation…etc.
4- No, your neighbor’s kid can’t do it for you
Maybe he can build a wicked house in Minecraft, but does he know your business? Your customers? Does he have anything of value to add to a conversation about your industry? Would you ask him to lead a call with your biggest client? Social Media is indeed easy, yet it needs the experience to handle different and dynamic public situations.
5- No, not being on social media does not mean you’re safe
People will mention your brand either positively or negatively even if you do not have any accounts; having your own social media accounts means you have a chance of listening, responding, and ultimately seeding and steering conversations in your favor
6- No, you will not please everyone
No matter what you do, there will always be a group who attack you and find everything you say offensive, so don’t be offended. Just be polite, act professionally, and know there is nothing you can do
7- No, it’s not marketing or advertising
Social Media is not just another media to post your Ads, and your audience doesn’t want to see your marketing messages; they want you to listen and react to them
8- No, forget about B2C & B2B; it’s H2H
Have you ever had a prickly email or telephone exchange with a new prospect or client, and then you met in person and found out your kids go to the same school or that you both play tennis and then you were pals?
Brands now have the opportunity to create new energy – an energy that’s more powerful than even a Super Bowl TV spot. Why? Because it is delivered one-on-one, person-to-person, human-to-human, heart-to-heart.
9- No, you can’t ignore FB
Facebook is your core social media hub; there are 1,000,000,000+ people on Facebook. The number keeps growing so rapidly that you have to check it every time you need to mention it. Your customers may not use Facebook daily to conduct business, but they’re definitely there, sharing pictures, finding out fun information, researching products, and checking out local businesses. If you’re there too and have interesting, helpful, and engaging content, they’ll appreciate that and connect with you.
10- No, posting about “other” stuff is not bad
Over 80% of your content should be non-brand focused. You may talk about the competition. You may talk about the industry; you may even talk about totally unrelated topics… as long as your fans are happy, then you are on the right track.
Social media doesn’t have to be a big, difficult thing; in fact, it can and should be fun. Imagine having better, more human relationships with your prospects and customers all the time.
Social media should be part of your marketing strategy that you’ll enjoy. And if you’re having fun, your customers and prospects will have fun, too, and they’ll want to work with you.
News
Amr Diab Gets Hacked on Twitter
Amr Diab’s Facebook page has announced that his twitter account has been hijacked by anonymous and now tweeting political.
Update: Amr Diab’s Facebook Page announced that “Amr Diab’s Twitter account has been restored successfully and you can follow Amr’s tweets normally now”
Amr Diab got hacked on Twitter
On Thursday 9th of Jan, Amr Diab’s Facebook page announced that Amr Diab’s Twitter account has been hacked by anonymous and now tweeting politics!
Amr Abdul-Basset Abdul-Azeez Diab (born 11 October 1961) is an Egyptian singer and composer of pop music. He was awarded the World Music Award for Best Selling Middle East Artist, three times: 1998 for the album “Nour El Ain”, 2002 for the album “Aktrr Wahid Byhbak 2001” and 2007 for the album “El Lillady”. Amr Diab also won The African Music Awards 2009, Big Apple Music Awards; Life Achievements Awards: Best Singer of The Year in 2009, and Best Male Act in African Music Awards 2010.
He is known as the Father of Mediterranean Music He has created his own style which is often termed “Mediterranean Music” or “Mediterranean Sound”, a blend of Western and Egyptian rhythms.
In The Mediterranean in Music, David Cooper and Kevin Dawe referred to his music as “the new breed of Mediterranean music”.According to author Michael Frishkopf, Amr Diab has produced a new concept of Mediterranean music, especially in his international hit, “Nour El Ain”.
In his analysis of The Very Best of Amr Diab album, Victor W. Valdivia of All music said: “His music melded traditional Arabic sounds and textures with Western rhythms and instruments. The mesh was dubbed Mediterranean music, and The Very Best of Amr Diab displays Diab’s superb skill in creating it.”
In 1997, he won three awards at the Annual Arabic Festival: one for Best Video, for Best Song, and for Best Artist of the Year. Diab received a Triple Platinum Award for the sales of Nour El Ain and a World Music Award in Monaco.
After the success of the previously shared overall analysis of Sherine’s new album “Ana Keter” and her social media presence, we decided to fulfill your requests with more details and additional insights.
The report is from Jan 15 through Jan 31, 2014; however, starting Feb, we noticed that Sherine’s team has enhanced and developed how they engage with fans on Facebook.
Still, there’s more to do; please review the slides below to know what exactly they are missing with recommendations.
Check out the report:
Key take-outs in 15 days after the launch:
- Album gained 11 million views in 2 weeks on YouTube
- YouTube Channel subscribers boosted by 90K subscribers in 15 days out of 127K total subscribers overtime
- Buzz reached 15K tweets/RTs since the launch on Twitter
- How do people talk about the album/Sherine on Twitter?
- People are sharing songs from YouTube & SoundCloud
- +90% positive sentiment on Twitter
- Sherine’s Twitter account is excellent at spreading the news about the album’s success.
- People are tweeting the song’s lyrics.
- Sarcastic tweets about Sherine & few songs (regular) - Almost zero negativity about the album
- Album teasers on Facebook created credibility for Sherine’s page, reflected in the page results after the album’s launch in the next 15 days with 92K Interactions & 312K New Likes.
- The album received tremendous engagement on the launching date of Jan 15. However, no posts for four days after the launch negatively affected the interactions.
Recommendations:
Sherine Abdel Wahab’s Facebook page would have received double or maybe triple new likes and interactions if the improved posts’ quality; please find below the points taken:
- Long updates with no extra value-added will lead to losing your fans’ interest
- The text-only format isn’t preferred, as it is well-known that they generate less reach than other content (Facebook announcement)
- A call to action is essential to generate leads & increase engagement
- Each post has to have its visual, audio, or video so you can attract/engage your audiences
- Understand the situation and act upon it, always be relevant to the time and avoid posting irrelevant content at the wrong time.
- Revise the tone of voice in future activities.
To recap - Overall performance is average to good - Enhance your content formatting - Improve the tone of voice on all networks - Be creative to engage your fans better - Be Consistent - Start your SoundCloud account.
News
Putin, Obama war on social media starts with unfriend on Facebook
New stage of the cold war, is it?
The Social media war between Putin and Obama started with UnFriend, this is the action taken by Russian President Vladimir Putin to end the Facebook diplomacy with American president Barack Obama.
The unfriending comes after an official White House update about the possibility of a US-Syrian war. President Putin revealed that Obama’s updates about the Congressional debate on a possible war with Syria have annoyed him.
After unfriending, President Putin update status on profile “Something I should have done a long time ago”
Also, He said to Russia’s Pravda News Service “President Assad and I, we are the Facebook friends. We like the same pages, we share pictures of cute women and all that. Obama needs to lighten up on there, it’s not for serious stuff,”
President Obama’s latest posts about the possibility of the war in Syria have been reported by someone and he received a warning from Facebook that he will be prevented from posting on his profile for 24 hours.
He has also commented “Really, Putin needs to grow up. If he didn’t like that [post], he could have just hid it from his news feed instead of creating all this Facebook drama,”
JOE BIDEN “Vice President of the United States” announced to reports that President Obama has signed into his Twitter account to unfollow Putin.
The turmoil generated between Putin and Obama over their dispute on the Syrian crisis. Expanded to reach the social networks
Putin and Obama on social Networks
The question now is, are we witnessing a new stage of the cold war between the two countries, will they continue the war online instead of the military tactics and old spy war?
It’s obvious that social media is really changing the game in everything, and now it’s taking over on a very high level.
Keep an eye on Digital Boom and we will keep you posted with more news and updates on the cold war and even more…
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