NewsPeople Moves

Vodafone Egypt’s ex-marketing guru joins Orange

Leaving behind a three-year marketing legacy at Vodafone Egypt. Maha Nagy is pursuing a new career challenge at Orange Egypt as Chief Communication Officer leading Communications, brand management, digital marketing, PR and CSR.

The mastermind behind the popular 2015 Genie TVC series

Nagy’s inspiration came from a mobinil campaign mocking both Vodafone and Etisalat by featuring a red giant and a green genie.  She adopted the red genie character, which was a hit for two years in a row, appealing to the prepaid segment.

Revolutionizing Vodafone’s digital experience

Nagy took Vodafone Egypt‘s new tariff to social media by launching Vodafone IN Facebook page, which is a unique activation in the telecom digital marketing field. The page targeted youth subscribers of Vodafone IN tariff plan, featuring popular underground bands and communicating in an appealing tone that  breaks the formal barriers of the official corporate page.

Vodafone RED on Social Media

She continued to segment the digital fanbase, introducing Vodafone Egypt RED Facebook page in 2016, which is designed to engage postpaid customers with engaging content, exclusive offers and chances to attend special events.

She also ran a successful Vodafone Red campaigns, featuring celebrity brand ambassadors such as Ahmed Ezz, Zafer El-Abdeen and Arwa Gouda.

More about Maha Nagy Background

Nagy comes with a rich 18 years experience in both FMCG and Telecom industries. She led the marketing and communications for Pepsi brand where she achieved a successful record with best in class campaigns.

Related Articles