JWT and POD Egypt won three awards (one gold and two silver) under the PR and Entertainment categories for DHL and Mo Salah integrated PR campaign with the tagline “The Human Network“.
The campaign received millions of free local and international media coverage through its creative PR direction that was led by POD Egypt.
Dubai Lynx is part of Ascential Events (Europe) Limited, organisers of Cannes Lions, Spikes Asia, Eurobest and the Asian Marketing Effectiveness and Strategy Awards.
Launched in January this year, Liverpool’s Mohamed Salah deactivated all his social media accounts, leaving fans wondering, what sparked local and international media coverage to why did Salah disappear online? Until he decided to reactivate his accounts, revealing “The Human Network” campaign in partnership with DHL Egypt. Where Salah received gifts from his fans in Egypt delivered by DHL, and sent gratitude messages to them. Check out the campaign details.
DHL’s campaign aimed at sending a worldwide message. Showing another way of getting in touch and connecting in real life with friends and beloved ones and even our idols no matter the distance.
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