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Etisalat Egypt Unveils Ramadan Ad Starring Ahmed Ezz, Carmen Bsaibes

by Dana Khammash
April 7, 2022 - Updated on July 6, 2025
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Etisalat Egypt Ramadan 2022 Ad Features Ahmed Ezz, Carmen Bsaibes

Etisalat Egypt launched its 2022 Ramadan campaign with a romantic TV commercial featuring Egyptian star Ahmed Ezz and Lebanese actress Carmen Bsaibes, highlighting the company’s market-leading position.

In the ad, Ezz and Bsaibes appear in five distinct romantic scenarios, each capturing a different moment of love at first sight. The creative narrative parallels the confidence of those who believed in Etisalat’s early success, underscoring the brand’s rise to the top of Egypt’s telecom market.

The commercial is set to the song “Bahebek Enti” (“I Love You”) by Jordanian singer Aziz Maraqa, adding emotional depth to the story.

Since its release, the ad has garnered significant traction: over 10 million views on YouTube, more than 16 million views on Facebook, and 2,300 views on Twitter. Social media reactions have been overwhelmingly positive, with many praising the on-screen chemistry between Ezz and Bsaibes.

Tags: EgyptEtisalatRamadan
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Dana Khammash

Dana Khammash

Based in Amman, Jordan, Dana Khammash is a culture and media writer at Digital Boom. She explores the evolving landscape of entertainment across the Arab world, with a focus on drama, streaming, and cultural trends. Known for her creative perspective and sharp editorial voice, Dana brings depth and nuance to stories that reflect the region’s changing media narrative. Her work bridges the worlds of pop culture and social context, offering readers a fresh lens on the stories shaping MENA's creative industries.

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