On the 15th of Jan, the Sherine Ana Keteer album was released to be the Egyptian pop star’s official launch on YouTube and other social networks, including Facebook, Twitter, Google+, and Instagram.
Listen to Sherine’s Album on YouTube
Weeks ago, Sherine announced in the famous TV show Star Academy that “she has not yet launched her official channels on social networks and there will be soon.”
We’ve analyzed and measured the overall social media efforts & performance on YouTube and Facebook since the big launch. The launch was strong; however, still, there’s a lot to improve. Now, let us show you some good stuff and insights about the launch.
Youtube launch
Sherine Abdel-Wahab joined Youtube in April 2013, since that time she postponed any activities till mid of Dec 2013 as she uploaded a message from Sherine to fans then two teasers full songs from her new album “W Meen Akhtar” and “Shokran Ya Shahm,” which was a successful tactic to introduce the channel to fans before the big launch – The two songs gained around 3 million views in the first 2 weeks.
The following chart represents performance from 15th to 20th Jan:
Credit was guaranteed to Nogoum Records for the unique way of presenting the album songs on YouTube, giving a consistent, interactive design that made the album attractive to play more than once.
Facebook launch
She joined Facebook in March 2012; she gained 2.3M fans by the end of 2013. As agreed, we will consider 2014 her official launch. So Sherine posted 23 posts on Facebook since the 1st of Jan, 2014, all are related to the new album “Ana Keteer.”
Fan growth:
Sherine’s Facebook page received 117,000 new fans since the big launch; as a result of the exclusive launch and teasers during the month, people got convinced that it’s the official Sherine’s page on Facebook, the increase wasn’t great compared to the big launch, and we will let you know why in next paragraph.
Daily Total Interactions:
Sherine’s Facebook page received 52K interactions since the official launch. As you can see below, it’s not consistent due to posting frequency and posts quality as well – Sherine’s team had to make better use of the big launch however, they wasted the opportunity.
Facebook Posts Quality:
We’ve picked 2 posts as examples for the quality & wrong strategy. The left post should have been without a link, it’s already embedded, and you can direct people to it by just wording, the right post is about a concert in Oman however, it’s the first day after her new album big launch so that you can see low interactions on the post plus the post’s format is poor “no visual, stating text, & bad link embedding” plus is irrelevant to the time posted in and has nothing to do with the big launch which people are eager to hear more about.
Fans distribution on Facebook by country:
The top 10 countries fans come from: of course, Egypt comes first as Sherine’s origin is Egyptian, the strange thing that Tunisia and North Africa countries are all from the 10 top countries, so she has a great reputation in North Africa and should perform more concerts for fans there!
Highlights for Sherine’s Online Team:
- Work on a unified URL for Facebook, Google+, YouTube, Instagram that can be done with minimal effort. Try to make it only “Sherine or Shireen” that’s doable btw.
- Enhance your published content formatting by providing better visuals, tone of voice. Make it like Sherine, not someone managing her account.
- Organize your workflow, make a calendar
- Use teasing tactics effectively.
- Develop a good website than an album website
- Start engaging Sherine fans with competitions, hangouts, etc…
Finally, we hope you enjoyed our coverage of Sherine’s new album and online presence. We would like to hear your thoughts and comments below.
