A new happy story for the Egyptian player Mohamed Salah has been written after scoring his 6th goal with Chelsea in London’s derby against Arsenal.
Mohamed Salah has rocked Chelsea on social media during his transfer in Jan, as Egyptians invaded the blues facebook page with pro-comments supporting Salah in his journey with the London club.
This brought everyone, especially brand to try to capitalize on Salah’s success in every occasion. Here’s an example for such news-jacking.
War has been launched over Mohamed Salah’s popularity as Sprite Egypt (which belongs to Coca Cola) rides the wave and salutes Mohamed Salah on his goal, So Pepsi replied as the godfather of Mohamed.
Sprite Egypt salutes Salah on its way
ليك كارتونة سبرايت عندنا يأبو صلاح. #ليمون_أكتر_صلاح_أكتر
— Sprite Egypt (@SpriteEgypt) March 22, 2014
Pepsi “who sponsors Mohamed” replied
بيبسي بتشكر @SpriteEgypt على روحها الرياضية انها بتشجع نجم بيبسي محمد صلاح
— Pepsi Masr (@pepsimasr) March 23, 2014
The ultimate winner is “Chelsea”
Chelsea knew it from the beginning, they got prepared quickly and very well, Chelsea knew that Mohamed isn’t a normal football player, he will bring millions of Egyptian fans to the London club online, so that Chelsea made their mind fast and hired an Egyptian agency whom is currently managing the global Facebook page in Arabic.
March 2014, Chelsea has 1.3 million Egyptians likes, FYI, Egypt comes third after Indonesia and India in terms of number of fans on Facebook
Share you thoughts with us, do you think that MSalah topic is going to decline by time or grow much more?