Report: How Arabs react to videos on Facebook

It’s without the shadow of a doubt that video content is here to stay across digital.

Here at Digital Boom and Mintrics we were interested in reviewing the reactions to different brands, concepts and video types across Facebook in 2018, and looking for any interesting patterns that could help brands get the most out of video in 2019.

The data we found was quite interesting, we’ve shared below the numbers and our quick thoughts.

Data Methodology: Mintrics a SaaS-based Social Video Analytics and Intelligence platform analyzed over 1.8K Brand representing over 115K Video across Facebook and Youtube. FMI Check out Mintrics.com.

Reaction (Engagement) breakdown by country:

How arabs react to videos on facebook, Mintrics, digital boom
Reactions breakdown by country

Egypt

  • Reactions: 82.7%
  • Comments: 5.9%
  • Shares: 11.3%

KSA

  • Reactions: 85.7%
  • Comments: 6.7%
  • Shares: 7.3%

UAE

  • Reactions: 81.8%
  • Comments: 6.2%
  • Shares: 11.8%

Let’s dig deeper in data.

How arabs react to videos on facebook, Mintrics, digital boom, study 2018
Brands the elicited the most Reactions in Egypt in 2018

Brands the elicited the most HA HA reactions in Egypt in 2018:

  • Zeego 86.6%
  • iflix 86%
  • MINT by EGbank 80.6%
  • Molto Egypt 75.3%
  • WAVO 75.2%

Brands the elicited the most Love (Heart) reactions in Egypt in 2018:

  • Spokesman of the Egyptian Presidency 96.4%
  • FLO 95.4%
  • Hyundai Egypt 95.1%
  • Azhar 94.2%
  • Magdi Yacoub Heart Foundation 93.1%

Brands the elicited the most Dislike (Sad and Anger) in Egypt in 2018:

  • Israel in Egypt %45
  • Orman Charity Association 39.3%
  • National Cancer Institute 33.2%
  • Official page of Ministry of Interior 31.3%
  • LuLu Hypermarket Egypt 28.45%

Now onto Saudi Arabia where historically Facebook has not been a prominent social platform but is picking up steam recently.

How arabs react to videos on facebook, Mintrics, digital boom, study 2018, Egypt, UAE, KSA, Saudi, United Arab of Emirates, Saudi Arabia
Brands the elicited the most reactions in KSA in 2018

Brands the elicited the most HA HA reactions in KSA in 2018:

  • Suntop 67.3%
  • Careem 57.8%
  • Autozone Balubaid 45.7%
  • Toyota Service Saudi 45.2%
  • Jawwy 44.45%

Brands the elicited the most Love (Heart) reactions in KSA in 2018:

  • Saadeddin Pastry 93.7%
  • Dr. Soliman Fakeeh hospital 93.2%
  • Rabea Tea 91%
  • Riyad Bank 89.2%
  • Steak House 89.2%

Brands the elicited the most Dislike (Sad and Anger) in KSA in 2018

  • Zain KSA 19.6%
  • The Saudi Investment Bank 13.1%
  • Almarai 12.4%
  • Souq.com 12.7%
  • Uber 10.8%

And finally, the UAE where Facebook is at the core of every brands’ digital plan.

How arabs react to videos on facebook, Mintrics, digital boom, study 2018, Egypt, UAE, KSA, Saudi, United Arab of Emirates, Saudi Arabia
Brand the elicited the most reactions in UAE in 2018

Brands the elicited the most HA HA reactions in UAE in 2018:

  • Swyp 51.2%
  • VOX Cinemas 50.3%
  • ASUS Republic of Gamers 48%
  • Atlantis, The Palm 36.9%
  • Careem 32.7%

Brands the elicited the most Love (Heart) reactions in UAE in 2018:

  • BMW Abu Dhabi Motors 98%
  • Jollibee UAE 96.4%
  • SWAROVSKI 95.7%
  • Visit Ras Al Khaimah 94.7%
  • Emaar Dubai  93.7%

Brands the elicited the most Dislike (Sad and Anger) in UAE in 2018

  • Dubai Cares 35.4%
  • DAMAC Properties 17.5%
  • du 16.2%
  • Emirates Islamic 15%
  • Awok.com 14.7%

Here’s an infographic with the full study.

infographic: how arabs react to videos on facebook, How arabs react to videos on facebook, Mintrics, digital boom, study 2018, Egypt, UAE, KSA, Saudi, United Arab of Emirates, Saudi Arabia
Infographic: how arabs react to videos on facebook

 

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