Crisis
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How To
Managing crisis on social media in three simple steps
It takes one person to ruin your brand and a crisis management team to regain it! As smartphone users jump…
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Analysis
Ocean Blue, A Brand Attack Gone Wrong?
As a social media instructor, one of things that always grab my attention is brand attacks. Analysis and learnings from…
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MENA
Social media storm over the Egyptian pound’s crisis
Egyptian Pound reached a new low against dollar on the black market today, to hit EGP 13 per dollar, as talks about devaluation rise. Official dollar…
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MENA
Etisalat Deletes Sexist Tweet After Social Media Outrage
The giant telecom operator Etisalat Egypt account was called out by several social media users for a sexist tweet mocking…
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Celebrities
Sherine's tearful photos backfire on social media
Egyptian pop-star Sherine Abdel-Wahab posted two tearful photos on social media, asking for her fans’ support and that she doesn’t feel…
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Social Media
19 Important Steps to Manage Social Media Crisis
In the past few years, social media platforms such as Twitter, Facebook, and YouTube have caught the attention of brands,…
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