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social media marketing, manage social media crisis, handle critical situations online, social media crisis management, social media tools, Managing crisis on social media in three simple steps

Managing crisis on social media in three simple steps

It takes one person to ruin your brand and a crisis management team to regain it! As smartphone users jump to an estimated 2 billion in 2017, more people are expected to generate content on...
ocean blue hotel, sahel, egypt, north coast

Ocean Blue, A Brand Attack Gone Wrong?

As a social media instructor, one of the things that always grab my attention is brand attacks. As it seems, people think attacking a brand on social media is some trend or a road...
social media marketing, Social media storm over the Egyptian pound's crisis, egyptian pound against dollar, black market, social media backlash, social media crisis, storm, negative comments, government, economy

Social media storm over the Egyptian pound’s crisis

Egyptian Pound reached a new low against dollar on the black market today, to hit EGP 13 per dollar, as talks about devaluation rise. Official dollar exchange rate remained at EGP 8.88, however, the gap is almost 40% on the black market...
Etisalat Deletes Sexist Tweet After Social Media Outrage

Etisalat Deletes Sexist Tweet After Social Media Outrage

The giant telecom operator Etisalat Egypt account was called out by several social media users for a sexist tweet mocking girls by saying, "guys park their cars in a min while girls in 15...
Sherine's tearful photos backfire on social media

Sherine's tearful photos backfire on social media

  Egyptian pop-star Sherine Abdel-Wahab posted two tearful photos on social media, asking for her fans' support and that she doesn't feel safe – Few hours later and after hundreds of criticism comments and tweets, Sherine removed...
SM crisis, social media marketing, social media crisis

19 Important Steps to Manage Social Media Crisis

In the past few years, social media platforms such as Twitter, Facebook, and YouTube have caught the attention of brands, small business & governments around the world. All of them consider social media platforms...