Etisalat
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News
Etisalat Egypt rebrands to ‘etisalat by e&’
Etisalat Egypt has unveiled its new branding as ‘Etisalat by e&,’ following the steps of the e& Group’s recent rebranding…
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Advertising
Etisalat Egypt Ramadan 2022 Ad Features Ahmed Ezz, Carmen Bsaibes
Etisalat Egypt kicked off Ramadan 2022 media race with a brand TVC that promotes Etisalat’s position in the market. The…
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Advertising
Throwback: Most Watched Brand Ads in Ramadan 2021
An entertaining, heartwarming ad is a forgiving excuse to interrupt a good series, especially during Ramadan when people seek comfort…
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News
Etisalat hosts Israel-based i24NEWS channels
In a press release today, Etisalat set to normalize with Israel as the company announced the launch of Israel-based network…
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News
Etisalat buildings to ‘go dark’ for Earth Hour
Etisalat will join major companies around the world on 30th March to mark Earth Hour, the world’s largest movement in…
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Ramadan
Etisalat Ramadan 2017: Hold on to your dream
Watch Etisalat Ramadan 2017 advert “Hold on to your dream”, airing on TV and Youtube. Rate the advert on a scale…
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News
Etisalat Digital participates in ICAO Cyber Summit and Exhibition
Abu Dhabi – Etisalat Digital announced its participation in an inaugural cyber-security summit organized by the International Civil Aviation Organization (ICAO) and…
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News
Etisalat, Vodafone sign 4G license deals in Egypt
Reuters – Vodafone Egypt and Etisalat Misr have signed license deals allowing them to operate fourth-generation (4G) mobile services in…
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News
Khaled Hegazy leaves Vodafone to join Etisalat
Etisalat Egypt has appointed Khaled Hegazy, formerly of Vodafone Egypt, as its Chief Corporate Affairs Officer – Effective November. Hegazy joined Vodafone in…
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Campaigns
7 Big Stats That Show Which Ramadan Advertisements Resonated Most
From ads about El-Dondoo to Sir Magdi Yacoub stealing the light from big brands, this Ramadan was full of fascinating social data.…
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Ramadan
Etisalat kicks off Ramadan Media Race 2016
Etisalat kicked-off Ramadan’s advertising race with a brand TV copy, with a song by the Syrian singer Asala in the theme of “#تخيل_بكره” Imagine…
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News
Etisalat Deletes Sexist Tweet After Social Media Outrage
The giant telecom operator Etisalat Egypt account was called out by several social media users for a sexist tweet mocking…
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News
Hatem Dowidar joins Etisalat Group as chief operating officer
Hatem Dowidar joined Etisalat Group in Abu Dahabi, UAE as (COO) Chief Operating Officer, after 16 years of leadership positions with Vodafone Egypt, Vodafone…
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Ramadan
Etisalat Mocks Vodafone’s Ramadan TVC
As the telecom war continues in Egypt, Etisalat Misr released their Ramadan TVC, mocking Vodafone Egypt’s Ramadan family ad. Etisalat…
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Case Studies
Etisalat UAE loses Its own challenge, backfires online
Dubai – So, what happened with Etisalat UAE’s latest brand campaign #EtisalatChallenge? The campaign featured six international celebrities including Gerrard Butler, Ahmed…
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News
Top Engaging Sham El-Nessim Activations on Social Media
Sham El-Nessim, or “Smelling/Taking In of the Zephyrs,” is an Egyptian national holiday marking the beginning of spring. It always…
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Case Studies
Etisalat and Mobinil Visuals Issue on Social Media
In the age of social media and online branding, brands should treat the online communities with extra care and professionalism.…
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Case Studies
Etisalat digital team ruins the brand in Egypt
Managing brands online is sensitive, learn more about Etisalat's bad strategy...
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