Facebook Advertising
- Guides
What is Facebook Marketplace? Inside Meta’s Global Buy-and-Sell Platform
Facebook Marketplace is Meta’s built-in buy-and-sell platform, used by more than one billion people each…
Details - Glossary
Marketing Attribution Guide for MENA Marketers
Marketing attribution has fundamentally changed since iOS 14.5 decimated third-party tracking in 2021. Yet most…
Details - Glossary
ROAS Calculator & Optimization Guide: Improve Your Return on Ad Spend
ROAS (Return on Ad Spend) measures how much revenue you generate for every dollar spent…
Details - Glossary
CTR (Click-Through Rate): The Marketing Metric That Makes or Breaks Your Campaigns
CTR (Click-Through Rate) is the percentage of people who click your ad, email, or link…
Details - Glossary
What Is CPM? Meaning, Formula, and MENA Benchmarks
CPM (Cost Per Mille) is an ad pricing model where advertisers pay for every 1,000…
Details - News
Facebook Sunsets Special Ad Audiences in October
Facebook will no longer allow Special Ad Category advertisers to use the Special Ad Audiences…
Details - Guides
Own a law firm? Use Facebook to your advantage with these simple tips
As a law firm, there’s nothing more important than building a strong client base. And…
Details - News
Facebook Launches Video Creation Tools to Help Advertisers Build Mobile-First Video Ads
Facebook has introduced new video creation tools that enable advertisers to easily convert existing images…
Details - News
Facebook allows users to see all active ads run by a page for more transparency
Facebook is making significant steps to bring more transparency to ads and Pages, in light…
Details - Guides
5 Marketing Tips for Your Facebook and Instagram Campaigns
Priya Patel, Brand Development Lead at Instagram and Ian Manning, Head of Agencies, Middle East,…
Details - Campaigns
Report: Facebook comes to life in Ramadan
Facebook has released a new report on how people share their Ramadan experiences, find inspiration,…
Details - News
Facebook lifts 20% text overlay image restrictions for all
Your ads are Facebook-approved regardless of the amount of text used, as facebook has dropped it’s 20% text…
Details - News
Facebook lifts 20% text overlay image restrictions for UK, Ireland ads only
Marketers in the UK are now getting ads Facebook-approved regardless of the amount of text…
Details
