Tag: Facebook Advertising

Marketing attribution has fundamentally changed since iOS 14.5 decimated third-party tracking in 2021. Yet most businesses still rely on outdated ...

ROAS (Return on Ad Spend) measures how much revenue you generate for every dollar spent on advertising. Getting your ROAS ...

CTR (Click-Through Rate) is the percentage of people who click your ad, email, or link after seeing it. It's the ...

CPM (Cost Per Mille) is an ad pricing model where advertisers pay for every 1,000 impressions. It's essential for brand ...

Facebook will no longer allow Special Ad Category advertisers to use the Special Ad Audiences tool. Meta will be sunsetting ...

As a law firm, there's nothing more important than building a strong client base. And when the competition is high, ...

Facebook has introduced new video creation tools that enable advertisers to easily convert existing images and text assets into mobile-first ...

Facebook is making significant steps to bring more transparency to ads and Pages, in light of Cambridge Analytica scandal this ...

Priya Patel, Brand Development Lead at Instagram and Ian Manning, Head of Agencies, Middle East, Africa and Pakistan at Facebook ...

Facebook has released a new report on how people share their Ramadan experiences, find inspiration, and discuss their passions on ...

Your ads are Facebook-approved regardless of the amount of text used, as facebook has dropped it’s 20% text overlay rule for all marketeers ...

Marketers in the UK are now getting ads Facebook-approved regardless of the amount of text they're using as Facebook lifts ...