Digital Boom
  • News
  • Startups
  • Marketing
    • Digital Advertising
    • Insights
  • Campaigns
  • Tech
  • Guides
  • More
    • Market Watch
    • Careers
    • Ramadan Specials
    • Culture
    • Travel
    • Glossary
    • Apple Updates
    • Facebook Marketing Hub
    • Markets
No Result
View All Result
  • News
  • Startups
  • Marketing
    • Digital Advertising
    • Insights
  • Campaigns
  • Tech
  • Guides
  • More
    • Market Watch
    • Careers
    • Ramadan Specials
    • Culture
    • Travel
    • Glossary
    • Apple Updates
    • Facebook Marketing Hub
    • Markets
No Result
View All Result
Digital Boom
No Result
View All Result
Home News

Facebook Launches Video Creation Tools to Help Advertisers Build Mobile-First Video Ads

by Ahmed Maher
August 24, 2018 - Updated on July 1, 2025
0 0
Facebook Launches Video Creation Tools to Help Advertisers Build Mobile-First Video Ads

Facebook has introduced new video creation tools that enable advertisers to easily convert existing images and text assets into mobile-first video ads. To help small and medium businesses create attractive videos that fit seamlessly into the mobile content consumption experience.

You can create vertical and square videos and choose from various animations and styles.

According to a Facebook study, “the mobile-first creative has a 27% higher likelihood of driving brand lift and 23% higher likelihood of driving message association compared to video ads that are not optimized for mobile.”

1. Video Creation Kit

The Video Creation Kit lets you turn existing image and text assets into mobile-optimized videos.

The Video Creation Kit has four templates. The templates are found in Ads Manager within the single video and slideshow formats. The templates make creating effective mobile video ads that follow a performance-optimized story arc easy. Choose to:

  • Promote a product (6 seconds): Focus on critical development to generate interest and sales.
  • Sell multiple products (6 seconds): Show a selection of products, promote a special offer, and drive sales.
  • Show product benefits (15 seconds): Highlight product features, use case studies, or explain how a product works.
  • Drive product discovery (15 seconds): Bring your brand to life and share what makes your product unique.

https://www.facebook.com/marketing/videos/842719609265073/

Facebook Head of Growth, Litographs, Jonny Miller, said, “As a Facebook marketing team of one, any tools that can save me time and enable me to create a compelling video in a minute or two, rather than having to outsource, make a huge impact. Seeing the video generate a 20% increase in our return on ad spend is extremely exciting for future campaigns.”

2. Video cropping

Our new video cropping tool helps you easily optimize the framing of your video ads by cropping videos to our recommended aspect ratios within the ad creation flow. You can cut your video ads to 1:1 and 4:5 for feed, 16:9 for in-stream, and 9:16 for stories. Cropping your video ads to the recommended aspect ratios will help your ads fit seamlessly into how people consume content in different environments.

3. Simple video creation tools

And for advertisers creating ads directly from their business Page, specifically on mobile, the new simple video creation tools help you quickly create templated videos from Page assets such as photos and company logos.

This tool provides an effective and easy way to create eye-catching video ads that look great on mobile without significant investment, in-house skills, or additional assets. Select the animate option when boosting a post, and a video will automatically be created for you. You can use the footage as created or customize it to suit your business needs.

Source: Facebook

Create an ad using the video effects tool.

Animating your ads can make them more attention-grabbing in News Feed. You don’t need to spend much money and time creating videos. Facebook offers a video effects tool that animates your ads for you for free, using assets like your images and logo.

To see this feature, your Facebook Page must have a profile photo (at least 128×128 pixels).

To animate your ad:

  • Open your Facebook Page in the Facebook app.
  • Create and publish a post with an image (at least 360×360 pixels).
  • Your image will be cropped to square dimensions by our tool, so avoid using vertical or portrait pictures that could be distorted.
  • Tap the Boost Post button that appears on your post
  • The Boost Post window opens. Click Animate This Post. Animate Facebook ads
  • An animation will be created automatically for you.
  • Tap the pencil icon Edit video to customize the colors, images, text, and fonts.
  • Keep your text as short as you can because the animation is quick
  • Choose high-quality product images with good lighting or images that represent your brand.
  • Tap Done when you’re finished.
  • You’ll return to the Boost Post window and see a preview of your ad.
  • If you’re happy, tap Next in the top right. Uploading your video may take a few minutes. You can choose your settings and budget to boost your post as usual.
Tags: Facebook Advertising
ShareTweetPin

Join Our Community

Ahmed Maher

Ahmed Maher

Ahmed Maher is a marketing and growth leader with a proven track record across telecom, fintech, publishing, charity, government, e-commerce, and sports. He launched Vodafone Egypt’s digital and social media presence in 2008, setting new standards for brand engagement and performance marketing in the region.As the founder of Digital Boom, Ahmed has helped shape the voice of digital media in the Arab world. He brings a rare blend of creative vision and data-driven thinking, using digital tools and storytelling to drive measurable impact and scalable growth.

Related Stories

Amr Diab’s 2025 Album: Orange Sponsorship, Apple Music Comeback
News

Amr Diab’s 2025 Album: Orange Sponsorship, Apple Music Comeback

3 days ago
Germany Begins Government-Wide Exit from Microsoft Software
News

Germany Begins Government-Wide Exit from Microsoft Software

3 weeks ago
Builder.ai Ceases Operations After $1.3 Billion Valuation Collapse
News

Builder.ai Shuts Down After Layoffs and Investor Pullout

1 month ago
Jordan’s U.S. Foreign Aid: 2025 Budget Cuts and Their Regional Impact
News

Jordan’s U.S. Foreign Aid: 2025 Budget Cuts and Their Regional Impact

4 months ago
McDonald's Sees 70% Sales Drop in Egypt Amid Gaza Boycott
News

McDonald’s Sees 70% Sales Drop in Egypt Amid Gaza Boycott

2 years ago
Google launches 'Search Status Dashboard' to track crawling, indexing, more
News

Google Launches Search Status Dashboard to Track Outages

3 years ago

Don't Miss

Egypt's banks impose cash limits on withdraws abroad and internet dollar usage

Egypt Caps Overseas Cash Withdrawals and Spend, What It Means For Businesses?

October 6, 2022 - Updated on May 18, 2025
10 Most funded mobility-tech startups in MENA

9 most funded ride-sharing startups in MENA 2022

October 5, 2022
Financial collapse in Lebanon results in armed storms into four commercial banks, Banks strike

Lebanese financial crisis escalates, more violence, banks strike

October 5, 2022 - Updated on July 6, 2025
Egypt’s population hikes 104M, a child born every 19 seconds

Egypt’s population hikes to 104M, with a child born every 19 seconds

October 2, 2022
iPhone 14 Prices Across MENA 'UAE, Saudi Arabia, Jordan, Egypt'

iPhone 14 Prices Across MENA ‘UAE, Saudi Arabia, Jordan, Egypt’

September 26, 2022 - Updated on June 30, 2025
  • About Us
  • Partners
  • Submit an Article
  • Contact Us
  • Privacy Policy
  • Terms of Use

© 2025 Digital Boom, Inc.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • News
  • Startups
  • Marketing
    • Digital Advertising
    • Insights
  • Campaigns
  • Tech
  • Guides
  • More
    • Market Watch
    • Careers
    • Ramadan Specials
    • Culture
    • Travel
    • Glossary
    • Apple Updates
    • Facebook Marketing Hub
    • Markets

© 2025 Digital Boom, Inc.