Facebook Advertising
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Guides
What Is Facebook Marketplace? Access, Sales and Safety
Learn how Facebook Marketplace works, who can access it, what sellers can list and why…
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Glossary
Marketing Attribution Guide for MENA Marketers
Marketing attribution has fundamentally changed since iOS 14.5 decimated third-party tracking in 2021. Yet most…
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Glossary
ROAS Calculator & Optimization Guide: Improve Your Return on Ad Spend
ROAS (Return on Ad Spend) measures how much revenue you generate for every dollar spent…
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Glossary
CTR (Click-Through Rate): The Marketing Metric That Makes or Breaks Your Campaigns
CTR (Click-Through Rate) is the percentage of people who click your ad, email, or link…
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Glossary
What Is CPM? Formula, Viewability and Publisher Revenue
CPM measures the cost of 1,000 ad impressions. It helps compare the price of exposure,…
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News
Facebook Sunsets Special Ad Audiences in October
Facebook will no longer allow Special Ad Category advertisers to use the Special Ad Audiences…
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Guides
Own a law firm? Use Facebook to your advantage with these simple tips
As a law firm, there’s nothing more important than building a strong client base. And…
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News
Facebook Launches Video Creation Tools to Help Advertisers Build Mobile-First Video Ads
Facebook has introduced new video creation tools that enable advertisers to easily convert existing images…
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News
Facebook allows users to see all active ads run by a page for more transparency
Facebook is making significant steps to bring more transparency to ads and Pages, in light…
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Guides
5 Marketing Tips for Your Facebook and Instagram Campaigns
Priya Patel, Brand Development Lead at Instagram and Ian Manning, Head of Agencies, Middle East,…
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Campaigns
Report: Facebook comes to life in Ramadan
Facebook has released a new report on how people share their Ramadan experiences, find inspiration,…
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News
Facebook lifts 20% text overlay image restrictions for all
Your ads are Facebook-approved regardless of the amount of text used, as facebook has dropped it’s 20% text…
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News
Facebook lifts 20% text overlay image restrictions for UK, Ireland ads only
Marketers in the UK are now getting ads Facebook-approved regardless of the amount of text…
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