Topic: Sham El Nessim
Top Engaging Sham El-Nessim Activations on Social Media
Sham El-Nessim, or "Smelling/Taking In of the Zephyrs," is an Egyptian national holiday marking the beginning of spring. It always falls on the day after the Eastern Christian 'Easter'. Despite the Christian-related date, the...
Coca Cola Egypt Celebrates 100 Years With Sham El-Naseem
Coca-Cola is celebrating 100 years with the world this year. Each country/region is creating a localized campaign inline with the big picture celebration "100 Years of Happiness".
In Egypt, Coca-Cola decided to capitalize on the...