Viral
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How To
Staff Writer7:12 pm, July 16, 2020
Going viral – is it luck or is it planning?
Back in 1975, viral videos weren’t a thing. Or perhaps they sort of were, but they didn’t have a name.…
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Campaigns
Staff Writer12:46 am, October 27, 2017
McDonald’s Egypt Misspellings Spark Viral Campaign
Egyptians mocked McDonald’s on social media platforms over misspelled Arabic words seen on donation boxes for Ezbet Khairallah’s education development…
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Case Studies
Ahmed Maher2:25 pm, July 7, 2017
What We Can Learn About Proactive Marketing From Cook Door’s Viral Moment of 2017
Cook Door, the Egyptian fast food chain, probably made this year’s most memorable feel -good moment on social media. And…
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Music
Staff Writer12:27 pm, May 17, 2016
Evolution of Arabic Music in a 6-minute YouTube Video
Surpassing 2.7M views in three weeks, Evolution of Arabic Music music video has taken YouTube by storm in the Middle East…
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News
Farah Souhail11:37 am, March 20, 2016
What makes branded content go viral?
Producing content that goes viral and creates waves of buzz on social media is every marketer’s dream. Everyday countless blog…
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