Staff WriterJuly 16, 2020
Going viral – is it luck or is it planning?
Back in 1975, viral videos weren’t a thing. Or perhaps they sort of were, but they didn’t have a name.…Read More »
Staff WriterOctober 27, 2017
McDonald’s Egypt Misspellings Spark Viral Campaign
Egyptians mocked McDonald’s on social media platforms over misspelled Arabic words seen on donation boxes for Ezbet Khairallah’s education development…Read More »
Ahmed MaherJuly 7, 2017
What We Can Learn About Proactive Marketing From Cook Door’s Viral Moment of 2017
Cook Door, the Egyptian fast food chain, probably made this year’s most memorable feel -good moment on social media. And…Read More »
Staff WriterMay 17, 2016
Evolution of Arabic Music in a 6-minute YouTube Video
Surpassing 2.7M views in three weeks, Evolution of Arabic Music music video has taken YouTube by storm in the Middle East…Read More »
Farah SouhailMarch 20, 2016
What makes branded content go viral?
Producing content that goes viral and creates waves of buzz on social media is every marketer’s dream. Everyday countless blog…Read More »