Viral
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How To
Going viral – is it luck or is it planning?
Back in 1975, viral videos weren’t a thing. Or perhaps they sort of were, but they didn’t have a name.…
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Campaigns
McDonald’s Egypt Misspellings Spark Viral Campaign
Egyptians mocked McDonald’s on social media platforms over misspelled Arabic words seen on donation boxes for Ezbet Khairallah’s education development…
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Case Studies
What We Can Learn About Proactive Marketing From Cook Door’s Viral Moment of 2017
Cook Door, the Egyptian fast food chain, probably made this year’s most memorable feel -good moment on social media. And…
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Music
Evolution of Arabic Music in a 6-minute YouTube Video
Surpassing 2.7M views in three weeks, Evolution of Arabic Music music video has taken YouTube by storm in the Middle East…
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News
What makes branded content go viral?
Producing content that goes viral and creates waves of buzz on social media is every marketer’s dream. Everyday countless blog…
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