Eventtus has unveiled a bold new brand identity as it expands globally, marking the company’s first major visual overhaul since launching in 2011. The rebrand reflects its evolution from a regional event app provider into a full-scale event tech company serving global conferences, venues, and exhibitions.
“We want to inspire event organizers to dream bigger while simplifying the path to success,” said Mai Medhat, CEO and co-founder of Eventtus. “That’s why our new motto is: Think Big, Think Easy.”
The new brand system emphasizes clarity, consistency, and an experience-first philosophy. It signals Eventtus’ shift toward more scalable solutions for trade shows and B2B events worldwide.
Why Eventtus Rebranded
While the previous logo carried years of brand equity and community impact, it no longer reflected the company’s ambition. The former design leaned playful and local, but Eventtus is now positioning itself as a global challenger—competent, modern, and focused on enterprise-grade value.
The updated identity is part of a broader repositioning strategy to better represent its current product line and long-term vision in a rapidly evolving events industry.
Beyond Event Apps: Expanding the Product Line
Eventtus is going beyond mobile event apps and registration tools to offer a complete suite of B2B event technologies. Working with leading trade shows like GITEX, Gulfood, and ADIPEC, the company identified a key opportunity: exhibitors weren’t getting enough value.
“Trade shows revolve around exhibitors, yet many platforms still neglect their needs. That’s the gap we’re closing,” said Medhat.
Introducing Eventtus LeadBox
As part of its product expansion, Eventtus has launched LeadBox, a lead generation tool designed specifically for sponsors and exhibitors. The app enables teams to scan badges, qualify leads, and analyze performance in real time—all from a single interface.
LeadBox simplifies post-event follow-up, gives organizers data-driven insights, and helps companies justify their event spend.
“LeadBox is a simple yet powerful tool to help exhibitors maximize ROI and make better decisions at scale,” Medhat added.
A Challenger Brand Built for Global Scale
With this rebrand and new product rollout, Eventtus is positioning itself as a serious contender in the global event tech space. Its tools are designed to make large-scale events more intelligent, measurable, and ultimately more successful for everyone involved—especially exhibitors.
For more on the importance of strong visual identity, see our guide to building a brand identity.
