Vodafone Egypt launched its Ramadan campaign with the theme of “first time joy” is power “فرحة_أول_مرة”. The telecom operator posted two video adverts online portraying how people get empowered by seeing their beloved ones experiencing their first Ramadan with joy.

Vodafone featured a group of celebrities including Sherine Abdel Wahab, Tamer Hosny, Ghada Adel, Ramadan Sobhy and his ex-colleagues at El Ahly, and Egypt’s national football team coach Hector Cooper.