World-leading lifestyle channels now available on one platform in Egypt
Scripps Network Interactive (SNI) has today announced that four of its world leading lifestyle channels – Food Network, Fine Living, HGTV and Travel Channel – will now be available exclusively in Egypt and wider MENA on beIN from February 1.
Food Network and Fine Living will join popular brands HGTV and Travel Channel on the platform, which have been available since 2016. Food Network, the global food and entertainment brand, and Fine Living, which showcases luxury living, will provide MENA audiences with hundreds of hours of engaging programming across the home, food and travel genres.
Scripps Networks Interactive (SNI) is one of the leading developers of engaging lifestyle content in the home, food and travel categories for television, the Internet and emerging platforms.
The company’s lifestyle media portfolio comprises popular television and Internet brands HGTV, DIY Network, Food Network, Cooking Channel, Travel Channel and Great American Country, which collectively engage more than 190 million U.S. consumers each month.
Whether it’s top tips on renovating homes, a round-up of dream holiday destinations, or recipes to share with loved ones, the four leading lifestyle channels – Food Network, Fine Living, HGTV and Travel Channel – will now offer something to inspire every member of the family through one convenient platform.
Phillip Luff, Managing Director, UK & EMEA Scripps Networks Interactive, said: “We’re delighted to be expanding our partnership with beIN, and bringing these hugely popular channels to audiences in MENA. I am confident they will become household favourites, and a one-stop shop for lifestyle inspiration”
In February on Food Network, Ginormous Food sees host Josh Denny adventure around America in search of the biggest and tastiest foods, and a brand-new series of Chopped has contestants go head-to-head to win the $10,000 cash prize. On Fine Living, Giada prepares home cooked Italian recipes in Giada At Home in February, and in March supermodel Rachel Hunter is travelling the world seeking out the best beauty tips in Rachel Hunter’s Tour of Beauty.
On HGTV in February, Love It or List It property experts Hilary Farr and David Visentin help families find their dream property, and House Hunters International Renovation sees globetrotting home seekers buy property in foreign markets. In Mysteries at the Museum Specials on Travel Channel, Don Wildman is unveiling the mysteries of the most famed landmarks in February, and in March the Treehouse Guys are back constructing out of this world tree-house retreats across America.
Food Network, HGTV and Travel Channel are available in the Top Entertainment, Complete and Elite packages on channels 358, 357 and 356. Fine Living is available in the Complete and Elite packages on channel 359.