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Sherine’s tearful photos backfired badly on social media


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Sherine on instagram
The Egyptian pop star Sherine Abdel-Wahab posted two tearful photos on Instagram & Facebook, asking for her fans’ support and that she doesn’t feel safe! The photos were removed after criticism on social media.

Sherine’s tearful photos backfired on social media

Will Sherine keep losing her image online? Most celebrities allover the world tend to hire a team of PR & Social Media people to take care of their brands offline/online, activities have to be professional to deliver the right messages and positioning. Smart touches make big differences.

Digital Boom brings you the latest in online advertising, digital marketing, and social media trends in the Middle East and Africa (MEA).
  • Salma Hegab

    Excuse me… “unprofessional”?!!

    It’s her own personal account, and she can post whatever she wants. The fact that most ppl in this society are insensitive and mocked her too much does not make a valid point for such arrogant article.

  • digitalboom

    Hi Salma,
    Let’s first begin with the fact, “celebrities’ accounts aren’t personal accounts”, they represent their brands and should be treated carefully.
    We’re sorry if you got that feeling about the article, it wasn’t meant to give that wrong impression. Regarding your concern, we’ve revisited the article and yes “unprofessional” is misplaced. “edited”

    Once again, we extend our apologies for any wrong impression may occurred.

    Thanks a lot.

  • Salma Hegab

    Thanks a lot for your reply and for accepting criticism. May be we could agree that celebrities’ accounts represents their brands. Definitely. But celebrities around the world use social media in very different and creative ways to get more connected with their fans. One of the ways I always appreciate from non Arab celebrities is how they never fail to show vulnerability. Thanks again.