Josh Partridge, Senior Director for EMEA, Latin America and
Canada at Shazam. Josh is one of the keynote speakers at the Marketing Kingdom, Egypt’s first ever international marketing event, taking place from 25-26 October 2015 at the InterContinental Citystars Hotel in Cairo.
At Shazam Josh has been tasked with expanding the company’s commercial operations across EMEA, Latin America and Canada. Previously Josh spent 6 years at Yahoo working in a variety of roles most notably heading up Yahoo’s commercial expansion across EMEA. Josh has previously worked in both the Entertainment and Finance industries in a variety of analytical roles, starting his career in his home town of Brisbane, and has spent the last 10 years living and working in the UK and Switzerland.
Below are 5 tips for marketers from his perspective on how to make the most of your marketing campaigns in today’s ever changing marketing world:
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Mobile is key and needs to be a key element in your marketing strategy
Look forward and be innovative
Dont think campaign to campaign for digital – digital works best with momentum
Invite new and innovative companies into your org – they will inspire you!
Dont be afraid to utilize other “excellent” ideas – don’t let your pride get in the way!