Ramadan
Baraka Water distributes goodness during Ramadan, Careem joins forces
Baraka Water called on social media users to post photos of the new Baraka Water bottle using the hashtag #تلاتين_يوم_بركة (Thirty days of blessing) – the company said it will donate 20 bottles during Iftar time for each photo uploaded on Facebook and Instagram during the holy month of Ramadan.
The initiative aims to help more people contribute to this seasonal act of goodness.
As an act of goodness, many Egyptians volunteer during Ramadan to distribute water, fresh juice and sometimes meals on people who are still in the streets during Iftar time to help them break their fasting.
Here’s where Baraka Water stepped in by giving the opportunity to those who can’t volunteer their time and efforts to make a difference with few clicks from their mobile.
“Careem liked the idea, offered help distributing the free goodness bottles during Iftar time”
The popular ride-hailing app Careem seized the opportunity and offered its support to distribute the free Baraka Bottles to the maximum number of people during the holy month of Ramadan.
To help 20 persons break their fasting during Ramadan, all you need to do is to take a picture for the new Baraka Bottle, and upload it on Facebook or Instagram account using the hashtag 30 days of Baraka #تلاتين_يوم_بركة then mention Baraka Water and Baraka will donate 20 bottles during Iftar time for every picture taken.
Ramadan Careem Ma3ak!
TikTok has launched a Ramadan-inspired video series to present data and insights related to the Holy Month on the platform in a fun and interesting way. TikTok took a creative approach to deliver this narrative, integrating the numbers into “mousalsalat” style episodes akin to the TV shows that are so popular during Ramadan.
Connected through one storyline, the mini-series called “أرقام بينحكى فيها” which translates in English to “Numbers Worth Remembering,” sheds light on how brands of all categories can drive results on TikTok. The series follows the story of the main hero, who knows key insights by heart as they help him navigate tricky situations throughout the six episodes.
Each episode was developed to focus on key verticals, including automotive, online retail, consumer goods, food and beverage, beauty, and luxury.
Key figures and insights highlighted in the series include:
- 80% of people develop a positive opinion about car advertisements on TikTok, based on research by Walnut Unlimited.
- 72% of users on TikTok look for product reviews and unboxings based on data from IPSOS.
- Last year, Ramadan recipes on TikTok received 564 million views in MENA, based on internal data.
- 57% of TikTok users get inspired by content creators to try new household products during Ramadan, based on findings from IPSOS.
- 67% of users discover and find inspiration for luxury products on TikTok, based on research by Redseer.
Commenting on the series, Elias Walid Bassil, Head of Business Marketing & Creative Strategy for Consumer, Retail, ECOM – MENA at TikTok, said:
“This year, TikTok is encouraging brands to #BelongDifferently during Ramadan, and our video series proves that we are practicing what we preach. Following the principle of “show, don’t tell,” we make data and statistics entertaining and memorable through short-form video storytelling. The cherry on top is that we are presenting the mini-series in a format relevant to the region and occasion, namely “mousalsal” style episodes, which resemble the beloved Ramadan TV series. We hope marketers in the region find this series enjoyable and useful as they begin activating their Ramadan campaigns.”
TikTok MENA launched its Ramadan campaign “Katar Khairak” which translates as Spread Kindness. The campaign encourages users on and off the platform to recognize people who champion kindness in their daily lives.
The regional campaign is spearheaded by superstar Nelly Karim and TikTok content creators Ahmed Sabry, Youssef Magdy, Nancy Zidan, Rand Majali, Mohammed Sweidan, and Hadeer Hameed.
@tiktokmena شاركونا في هذا الشهر الفضيل واستعملوا خاصية الستيتش لنسلط الضوء على ناس يستحقون كل الشكر والثناء #StitchKindness #كتر_خيرك
The campaign Moto on TikTok was “Join us in this holy month and use the “Stitch” feature to shed light on people who deserve all thanks and appreciation,” and it gained 454.4M views.
@tiktokmena شاركونا في هذا الشهر الفضيل واستعملوا خاصية الستيتش لنسلط الضوء على ناس يستحقون كل الشكر والثناء #StitchKindness #كتر_خيرك
Fresh Egypt, a Home Appliance company kicked off its Ramadan campaign with a 1:43-minute Ad promoting the company’s products. Starred by Ruby and Mahmoud El-esseily.
The Ad gained more than 600L views on YouTube and over than 1.2M views on Facebook. Fresh Egypt Ad caught the audience’s attention with its beautiful rhythmic song, saying, “because everything is much better when it’s fresh, make your life fresh and day delightful.”
Some people described it as one of the most beautiful ads this Ramadan, especially Ruby and Mahmoud El-esseily fans. Although it’s a bit different than last year’s ad that was performed by Ruby and Dina El-Sherbiny went viral in a split second.
Watch last Ramadan’s Fresh Ad featuring Ruby and Dina El-Sherbiny.
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