How many often talk the social media talk on behalf of their brands/companies versus who actually walk the social media walk to...

Any multinational brand invests millions every year to develop, sustain its image, and ensure that all operating-in markets are following & implementing the...

Two of the most famous online taxi apps - are up and running in Egypt, offering Cairenes a quality alternative...

Sham El-Nessim, or "Smelling/Taking In of the Zephyrs," is an Egyptian national holiday marking the beginning of spring. It always...

Copying someone else’s content is unethical but did you ever imagine that downloading a Youtube video and sharing it on...

This year's Valentine's Day, a woman bought the new EA Sports FIFA 2015 game for her boyfriend, then she discovered...

When Mohamed Salah joined Chelsea, Egyptian fans flooded the club’s social media. Chelsea responded quickly—launching a localized Arabic Facebook page...

Drawing a smile on viewers’ faces, Juhayna ’s television advertising campaign was able to capture life’s best and most cherished...

The Egyptian MOI has announced that they will be monitoring the internet in Egypt, and especially the social networks like...

Sheryl Sandberg transformed Facebook from an unprofitable startup to a global powerhouse as Chief Operating Officer (2008-2022), wrote the bestselling...

Most brands panic during an online crisis, especially on social media. Their first instinct is often silence — a mistake...

Mohamed Salah’s stunning goal against Arsenal for Chelsea lit up London’s derby — and ignited a fierce social media face-off...

Chelsea FC has hired Kijamii, a Cairo-based digital agency, after a massive influx of Egyptian fans flooded the club’s Facebook...

Egyptians on English Premier League's Big Four Clubs