Taxi App Review: Uber VS Careem in Egypt [update: 2019]
Two of the most famous online taxi apps - are up and running in Egypt, offering Cairenes a quality alternative...
Top Engaging Sham El-Nessim Activations on Social Media
Sham El-Nessim, or "Smelling/Taking In of the Zephyrs," is an Egyptian national holiday marking the beginning of spring. It always...
Facebook Video Obsession Spoils a Charitable Cause
Copying someone else’s content is unethical but did you ever imagine that downloading a Youtube video and sharing it on...
EA Sports FIFA’s reply, a lost opportunity
This year's Valentine's Day, a woman bought the new EA Sports FIFA 2015 game for her boyfriend, then she discovered...
Chelsea’s Digital Strategy: How Social Media Won Egypt
When Mohamed Salah joined Chelsea, Egyptian fans flooded the club’s social media. Chelsea responded quickly—launching a localized Arabic Facebook page...
Case Study: Juhayna Cheering for Egyptian Mothers
Drawing a smile on viewers’ faces, Juhayna ’s television advertising campaign was able to capture life’s best and most cherished...
Egyptian MOI Developing A Social Media Tool
The Egyptian MOI has announced that they will be monitoring the internet in Egypt, and especially the social networks like...
Sheryl Sandberg: Facebook COO, Lean In Author & Tech Pioneer
Sheryl Sandberg transformed Facebook from an unprofitable startup to a global powerhouse as Chief Operating Officer (2008-2022), wrote the bestselling...
Kebdet El Prince Crisis Management Role Model
So many brands in the world become scared when it comes to crisis online "especially on social media", actually, they...
Sprite Salutes Salah, Pepsi Fires Back: Brands Battle Over Chelsea Star
Mohamed Salah’s stunning goal against Arsenal for Chelsea lit up London’s derby — and ignited a fierce social media face-off...
Chelsea Hires Egyptian Agency to Engage Arabic Fans After Salah’s Move
Chelsea FC has hired Kijamii, a Cairo-based digital agency, after a massive influx of Egyptian fans flooded the club’s Facebook...
Mohamed Salah’s Chelsea Transfer Sparks Social Media Frenzy in Egypt
Egyptians on English Premier League's Big Four Clubs
Social Media Review: Sherine’s ‘Ana Keteer’ Album Launch in 2014
A Digital Boom On 15th of Jan, Sherine has launched her new album "Ana Keteer"
Snow in Egypt: First Snowstorm in 122 Years Shocks Cairo and the World
In December 2013, Egypt experienced its first snowfall in over 122 years, stunning residents and surprising the world. Snow blanketed...
Pepsi vs Coca-Cola: Halloween Ad War Goes Viral
This Halloween, Pepsi and Coca-Cola sparked a viral marketing moment without lifting a finger—thanks to fan-made ads that lit up...
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