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The 4th Annual Mashable Social Media Day, will take place from 8th to 10th of July in the Greek Campus, Cairo. Digital media professionals, social media enthusiasts,...
The number of commercial spots presented by non-profit organizations during Ramadan is valued at EGP 250 million in Egypt, according to IPSOS report. The report, which has...
Pain, misery and suffering have always been synonymous with charitable ads in Ramadan to gain viewers’ sympathy and increase donations but more charities this season resorted...
Apple has launched a new campaign called “Switch” to showcase the differences between iPhone and other phones in the market. 11 short videos that highlight the...
Save the Children, an international NGO, today launched the “It’s Not the Same For Them” campaign to remind people of the harsh realities that confront Syrian...
Orange Egypt features the comedian superstar Mohamed Henedi in a new branding campaign this Ramadan, which revolves around “Never Miss a Thing with Orange”. Hendi appears...
Vodafone Egypt launched its Ramadan campaign with the theme of “first time joy” is power “فرحة_أول_مرة”. The telecom giant portrays how people get empowered by seeing their beloved ones...
Watch Etisalat Ramadan 2017 advert “Hold on to your dream”, airing on TV and Youtube. Rate the advert on a scale of 1 to 10 in the...
Watch TEAMA Ramadan 2017 advert “you got the wrong cheese”, airing on TV and social media. Credits: Client: Teama Milk Agency: JWT Cairo
Twitter is set to launch the first Ramadan TV guide bot. TV viewers can send a Direct Message to the Arabic entertainment news portal @FilFan that...
Zain group has kicked off Ramadan media race with an anti-terrorism advert, portraying how terrorism is turning happiness into darkness in the name of Islam, while Islam...
Iflix, the world’s leading Subscription Video on Demand (SVoD) service for emerging markets, has announced in a press release the launch of its revolutionary service in Egypt...
Last summer, the release of Pokémon GO in the app store announced the arrival of mainstream augmented reality (or AR) gaming in a big way. Bringing...
Cairo, 24 May 2017 – Stetla3, an online platform that allows users to share their personal opinions and stories around different social issues; launched yesterday with a social...
Dubai-23 May 2017- Anghami, the leading music streaming company in the MENA region, is gearing up for Ramadan, offering its 40 million listeners additional content specifically...
The HireHunt Bot has been selected as one of the the 60 finalists in Facebook’s Messenger Challenge Bot Competition, “after receiving over 1000 submissions across 64...
Wuzzuf, Egypt’s first job site, announced yesterday the launch of its first activation on social media: Kanabet Wuzzuf “Wuzzuf Lounge” – a bi-weekly Live Q&A show on Facebook &Twitter...
What makes people stop scrolling and start watching video on Twitter? New research reveals what it is that works best in a news-feed environment and how...
Dubai – Anghami, the leading music streaming company in the MENA region, revealed today that it has recorded an amazing three-fold growth in Audio Ad revenue...
Dubai, United Arab Emirates: Turner Middle East, North Africa and Turkey (MENAT) has announced the appointment of Darine El-Khatib as the new Senior Director of Creative...
A15, the leading technology investor has announced that E7gezly, the online booking provider, and PassApp the digital mobile passes solution will be split into two separate...
hug digital takes on HMD Global – The Home of Nokia Phones – across MENA as their regional social & digital agency. April 18th, 2017 –...
Senior regional and international marketers from Facebook, Instagram, Coca-Cola, Rolls Royce Motor Cars and P&G are confirmed to speak at the Marketing Kingdom Cairo 3. Egypt’s...
Managing social media accounts can be a challenge, especially when you are addressing a large, international audience. From knowing what to post to writing understandable texts,...
The InterNations Social Media Team weighs in on what it takes to engage a social community of over one million people around the world. As the...
Thirty days and 50 people achieved the feat of assembling the Middle East’s largest video billboard in Dubai, UAE. Spanning across 1,600 square metres of digital...
It all started Sunday on a united Express Flight 3411 when a 69 old doctor David Dao has been forcibly Dragged out of the flight, what has...
Cairo – April 10th , 2017 – The fourth edition of the two-day Creative Industry Summit kicked off today with the participation of a wide range...
Telling creative stories that can boost a marketer’s career, inspire innovative campaigns, and optimize strategies, the upcoming two-day Annual Creative Industry Summit is connecting beginners and...
Originally Published by Stefan Michel – professor of marketing and service management at IMD business school in Switzerland. Swiss companies, such as the soft cheese manufacturer Baer and Swiss...
Abu Dhabi – Etisalat Digital announced its participation in an inaugural cyber-security summit organized by the International Civil Aviation Organization (ICAO) and hosted by General Civil Aviation Authority...
Amazon announced that it has reached an agreement to acquire SOUQ.com, an e-commerce leader in the Middle East. Joining the Amazon family will enable SOUQ.com to...
Visitors of webrifle.org can control a robotized rifle with a touchpad and “shoot” real people with a tap on a space button in real-time online. The campaign aims to raise awareness...
During the past three weeks, many brands and service providers in Egypt have been promoting Mother’s Day offers. Sons, daughters and even husbands have been going around during...
Twitter is one of the top social networks in Egypt. Here’s an official report by Twitter on how Egyptians use the platform. How Egyptians Use Twitter Report #Egypt...
Fashion in Egypt has evolved over time to match – and, in some instances, even exceed – global standards. Today, a number of Egyptian fashion bloggers...
Egyptian entrepreneurs made a grand appearance on Orange’s new campaign, which inspires youth to fulfil their dreams vowing to support them on the rocky road of...
The second round of Mobile Developer Career Fair “Egypt’s only mobile developers career fair” will take place on the 18th of March at Helnan Landmark Hotel, New...
American International Group, Inc. (AIG) has just announced that it has taken strategic steps to reposition its operations in the Egyptian market. AIG new strategy in...
Stars on the red carpet as they make their way into the Dolby Theatre for the 89th Academy Awards.
A chance to win 90,000 EGP and receive Acceleration Program/ Consultation Services in Digital Marketing, Marketing, Finance and Technical from The Technology Innovation and Entrepreneurship Center (TIEC). The competition is brought...
Each week Digital Boom posts available positions within the marketing and advertising industry in Egypt in collaboration with Wuzzuf.com. Email [email protected] with the details of your vacancies by...
Careem Egypt produced the first-ever vertical video ad in the Middle East, introducing its new car types Go and Go+. The leading car booking app emulated...
El3ab, Egypt’s classic gaming hub, relaunches its portal with more games and with its first ever app based game “Estimation Kings,” with investment from A15, to...
Each week Digital Boom posts available positions within the marketing and advertising industry in collaboration with Wuzzuf.com. Email [email protected] with the details of your vacancies by 5.00pm Wednesday for...
The second edition of the Marketing Kingdom Amman, taking place from 1-2 March at King Hussein Business Park includes presentations by global and regional marketing gurus...
As the January transfer window reaches its final hours, Sky Sports News HQ will offer more ways than ever before for football fans to stay up...
Despite 76% of MENA organizations saying printing or copying documents is “essential” or “very important” to them, 62 % of them do not measure print costs...
The photo-sharing platform Instagram has make its live stories feature available to its community globally — a new way to connect with friends and followers. To go live, just swipe...
Dubai, UAE, 26th January 2017 – Facebook announced today the launch of the Privacy Basics site, a new resource that makes it easier for people to...
Karim Elsahy is a winning angel investor & serial entrepreneur with a current emphasis on ai, bots, and conversational commerce. He is Founder / CEO at elves....
Mohamed Aboutrika received thousands of supportive posts on social media following a decision by authorities to add him to an official “terror list” on charges of funding...
In Saudi? Feeling hungry? You may have to wait a little longer to grab a bite of your favorite Snickers. The snack brand, which goes by...
The first awards show of 2017 went off with a bang. The Golden Globe Awards, hosted by Jimmy Fallon (@jimmyfallon), brought together the best in movies...
Tunisian actress Dorra Zarouk joined Juhayna Pure as a brand ambassador, making her appearance at the kick-off event of the new Pomegranate flavor. “Proud to be...
Vodafone Egypt has kicked off a new marketing campaign “Cheer for Egypt to Win” makes fans into active participants ahead of the 2017 Cup of African Nations taking place this month. The...
With the skyrocketing price increases in Egypt today, consumers are bound to cut their expenditure, regardless of their social economic class. This decrease in consumer expenditure...
Top influencers called on their followers to support Egypt’s national team ahead of the 2017 Cup of African Nations in an anonymous campaign using the hashtag #شجع_مصر_تكسب (cheer for Egypt to...
Coca-Cola calls up players’ names for the national team, and the final say is for Hector Cuper. The song was crafted creatively with no mention of...
Instagram released its 2016 global data report revealing top moments, most followed celebrities, most liked photos, and more. Most-followed Celebrities Women celebrities took over Instagram charts. Selena...
Egyptair proactively responded to a misleading photo-tweet by the Israeli news website Haaretz showing an Egyptair aircraft as if it’s the hijacked Libyan plane yesterday. Egyptair’s Superb Social...
The young artist sprays Cairo’s walls with brisk colors creating three dimensional graffiti murals, while the bold young woman drives a race car crossing new boundaries,...
We spotted an anonymous viral campaign on Instagram in Egypt! We still don’t know who is behind it but we’re on it! Check out the hashtag. #جيل_بيكمل_جيل...
Fern launched a new campaign called “#كله_بالأكل_بيفك” (Food shifts the mood); features three characters in three nerve-wracking situations. Fern invites fans to contribute with the food they...
A15, the leading technology investor, announced a strategic partnership with Careem, the car-hailing app and one of the fastest growing startups in the Middle East, that...
Careem Egypt has launched a new nationwide initiative, offering free rides to all hospitals in Egypt for blood donation, in light of today’s explosion inside Cairo’s Coptic...
Egypt-based digital agency Digitree has kicked-off its very own social media analytics tool “Hype Insights”. The tool enables brands, agencies, and freelancers to measure their managed social media...
itagit technologies has signed a multi-territory music licensing deal with Gracenote to power two new features in its TETHER music discovery mobile app. With access to...
Cairo, Dubai – Out of the turmoil and challenging times that Egypt went through post its revolution in 2011 and at a time where the Egyptian...
Over the last week a new kind of viral campaigns called “Ebn El Wazeer Khad Meny El Mic” has spread like a wildfire among specific social circles...
Nearly 2.6 million people dying annually in the United States, Entrepreneurs see an opportunity to innovate. A new U.S. tech-startup, MyTrustedWill, is hoping to capture and lead...
RiseUp Summit 2016 has partnered with Elves, the first Facebook chatbot application in Egypt, to create customized, concierge experiences for over 5000 participants expected at the...
Instagram has rolled out a new update which sends a notification to you when someone screenshots your direct messages. The update comes in light of the new disappearing video and...
RiseUp hosted its annual press conference on the 20th of November to announce the activities and tracks that will be covered in its 2016 Summit that...
November 2016, Amman – The Middle East & North Africa Information & Communications Technology Forum 2016 has concluded its activities on 10th November at the King...
GearBox Studios launched a new personal project to help job seekers show what’s important to recruiters. They used the philosophy of “People buy what you show...
Russia blocked access to LinkedIn as it was in violation of a law requiring that the data of Russian users is stored in Russia. This follows...
Jumia Egypt announced the Black Friday campaign this month to celebrate its commitment to delivering the best deals across the country – Starts 14th of November, closes...
Update: Real Madrid Appoints Kijamii as Digital Agency in MENA We’ve noticed today a circulated ad in Egypt by Real Madrid official page, promoting a 3-second video with...
November’s full moon isn’t only the closest and brightest ‘Supermoon’ of 2016 but also the largest since 1948.
E-commerce giant Alibaba has beaten its sales record for its annual Singles Day event. The company said sales this year had reached 121bn yuan ($18bn; £14bn),...
The biggest and brightest “supermoon” for almost 70 years will shine over the Earth on Monday. Astronomers say that is because the moon will be so...
Apple chief executive, Tim Cook sent a memo to Apple employees, in reaction to the US presidential election results – Reported BuzzFeed News In the memo,...
The Cairo International Film Festival (CIFF) announced today a partnership with Twitter in preparation for the festival’s 38th edition scheduled on 15 November 2016. Twitter is...
AWstreams has been chosen by Aéropostale among other pitchers to be the digital marketing agency managing Aéropostale Egypt. AWstreams starts their activity with pre-launching social media and...
After the phenomenal success in 15 different countries, the Marketing Kingdom, one of the world’s fastest growing marketing events, is back for the second time in...
Tens of satirical memes and jokes erupted on social media in reaction to the US presidential election results, mostly poking fun at President-elect Donald Trump. Egyptians are...
November, 2016, Amman – The countdown for the Middle East & North Africa Information & Technology Forum 2016 has started. The event, whose theme is “Digitizing...
DUBAI – SocialDice, a regional startup that offers an innovative digital hiring solution for SMEs in MENA, announced that it recently closed a second round of...
After maintaining a very conservative stance with their social media strategy, Orange dipped its toes into the pool of influencers last week, for the very first time....
Hours ahead of the Central Bank’s decision to free float the pound, Egyptian social media users engaged in a frenzied campaign Wednesday under the hashtag “the...
On 1 November, Mirum will launch in the Middle East and Africa, bringing together three regional digital powerhouses, Clear tag, HeathWallace, and Quirk. Renowned for their...
Egypt’s first mobile-based auction service, Mazady, said Wednesday its auctioned iPhone 7 was sold for EGP 7,800 at 42 percent off its market value. Mazady offered...
Are you sick and tired of skyrocketing iPhone 7 prices? Want to buy the phone of the year without having to pay the EGP 13,000 hyped...
This is it! Registration for the Marketing Kingdom Cairo 2, Egypt’s most anticipated marketing event this year, taking place this Wednesday and Thursday (26-27 October) at...
Early Friday morning, US citizens awoke to large-scale internet outage via a massive DNS DDoS (Distributed Denial of Service) attack on DyN, a company that provides...
16 Jordanian drifters will show-off their skills and try to impress the judging panel through their engines’ roars, the external look of their cars, the smoke...
Social media network Snapchat is set to enter the Middle East region with the opening of a regional office in Dubai by the end of November....
With less than three weeks to go to the Marketing Kingdom Cairo 2, scheduled to take place from 26-27 October 2016 at the Fairmont Towers in...