Pepsi’s Latest Digital Campaign Will Have You Singing From The Top of Your Lungs
Building a stronger connection between fans and the Egyptian national football team ahead of the big games this month, Pepsi...
Cyber attack hits Careem, compromises 14M users’ data
A cyber attack on Careem Egypt’s databases early this year compromised personal data of 14 millions users and 558 thousand...
Sponsors hijack Egypt’s World Cup 2018 airplane branding
On Tuesday, Egypt revealed the 2018 World Cup airplane sparking frenzied criticism on social media over the state-owned mobile operator’s...
Vodafone Egypt Brings Generations Together, Unlocks 4G Power
With Egypt’s popular celebrities passing on experience to their rising younger peers, Vodafone Egypt has launched its 4G service today...
Lipton lifts Egypt’s mood with new integrated campaign
Engaging more than 9 million consumers in a challenge that aims at spreading positivity, Lipton hopes to create a ripple effect...
Global PR Trends Summit: The Power of Corporate Comms
With the Global PR Trends Summit wrapping up, Digital Boom brings you the best tips and inspiring quotes delivered by...
Uber Launches Uber One in Egypt to Strengthen Customer Loyalty
Uber has officially launched its global subscription program, Uber One, in Egypt, offering ride-hailing users exclusive benefits such as ride...
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