Ahmed Adly, Social Media Director at Leo Burnett is one of the keynote speakers at the Marketing Kingdom Cairo, Egypt’s first ever international marketing event, taking place from 25-26 October 2015 at the InterContinental Citystars Hotel in Cairo. He is speaking on Day Two of the event on “The Rise Of Influencers”, a topic that is becoming increasingly important and provocative in today’s social media world.
1) Avoid Social Vomit
Do not talk at your audience, but rather talk with them and remember that it’s not about you it’s about them.
2) Always assume people are not waiting for your brand message.
So when your message interrupts their day and appears on their feeds, it better be worth it (Informative. rewarding. entertaining. relatable)
3) Nothing is more effective than using the right influencer
For the right product; people listen to other people, the digital space is now running on crowdsourced decisions (people ask other people for their opinions on the smallest matters, and the biggest)
4) Reward your brand advocates
Those who talk positively about your brand without compensation and on their own accord are your most valuable assets. the number 1 driver of social activities is validation, in fact, that’s what the entire social ecosystem is built on (Likes, RTs, Hearts, favourites. etc.)
5) The best model of influencer strategy is that built on mutual benefit.
The most effective compensation for an influencer is not money, but experience (Travel, exclusive access to products/services/events etc.) elevate them in their social status to and they will elevate your brand.
See you there!