Campaigns
Explore the latest ad campaigns, creative brand activations, and case studies from agencies and brands across Egypt and the wider MENA region.
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Orange teams up with influencers to jump start the 4G race in Egypt
After maintaining a very conservative stance with their social media strategy, Orange dipped its toes into the pool of influencers…
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Zombies? No problem with Careem ShareTracker new feature
Facebook was buzzing with a supernatural incident posted on two distinct Facebook accounts on the 25th and 26th of October.…
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Fatafeat Launches ‘Fight Hunger’ Campaign
Fatafeat launched “Fight Hunger” campaign, an initiative encouraging the public to join the fight against hunger worldwide. Offering an easy way to raise awareness by…
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Mountain View scores viral win with ‘Finding Migo’ activation campaign
Trending this week is Egypt, yet surprisingly smart activation campaign from the real-estate company Mountain View. Maged El-Kedwany appeared in…
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Careem Vs Uber: Which one wins summer 2016 digital activation marathon?
Egypt’s growing population has rejoiced time and again over the spread of alternative modes of transport. Rather than the classic…
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Nestlé Pure Life celebrates 150th anniversary with a ‘Recycling’ campaign
There’s nothing like reaching for an ice cold bottle of water on a hot summer’s day, but what do we…
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Baraka Water features Nour El-Sherbiny in its latest campaign
Baraka Water launched a new digital video that shows that great things can be achieved with persistence. The three-minute video…
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Six Reasons Not to Miss Creative Industry: Ramadan Edition 2016
Creatives, rejoice! The stage is almost set for the annual Ramadan Edition of Creative Industry Summit. Creative Industry is Egypt’s…
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10 Most Watched Ads on YouTube in MENA – June
June or maybe we should call it Ramadan this year. Many brands celebrated the holy month and all, mainly telecom…
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5 Noteworthy Ramadan Content Consumption Tidbits [Infographic]
Here’s an infographic that shows five interesting facts based on Ramadan video-content consumption analysis on Facebook. Analysis done by our partners at Minitrics,…
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Waslet Kheir’s Charity Card Helps Shoppers Donate
Giving to charity is becoming easier and more accessible to Egypt’s shop goers through a new donations card introduced by…
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Careem App Raises EGP 105k for Food Bank in Ramadan
During Ramadan, Careem has raised more than EGP 105,000 in donations made directly through the usage of Careem’s car service…
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7 Big Stats That Show Which Ramadan Advertisements Resonated Most
From ads about El-Dondoo to Sir Magdi Yacoub stealing the light from big brands, this Ramadan was full of fascinating social data.…
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Sir Magdi Yacoub’s Auctioned Tie Heals Hearts
Egypt’s first mobile-based charity auction raised EGP 26,000 after world-renowned heart surgeon Sir Magdi Yacoub donated one of his signature…
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Egypt Bans 4 Ramadan Ads Over Alleged Ethical Violations
The Egyptian Consumer Protection Agency (CPA) put off air the TV commercials of Juhayna, Cottonil, Dice, and Birell on charges…
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![5 Noteworthy Ramadan Content Consumption Tidbits [Infographic]](/wp-content/uploads/2016/07/mintric-cover--390x220.png)
