Campaigns

After maintaining a very conservative stance with their social media strategy, Orange dipped its toes into the pool of influencers...

Facebook was buzzing with a supernatural incident posted on two distinct Facebook accounts on the 25th and 26th of October....

Fatafeat launched “Fight Hunger” campaign, an initiative encouraging the public to join the fight against hunger worldwide. Offering an easy way to raise awareness by...

Trending this week is Egypt, yet surprisingly smart activation campaign from the real-estate company Mountain View. Maged El-Kedwany appeared in...

Egypt’s growing population has rejoiced time and again over the spread of alternative modes of transport. Rather than the classic...

There’s nothing like reaching for an ice cold bottle of water on a hot summer’s day, but what do we...

Baraka Water launched a new digital video that shows that great things can be achieved with persistence. The three-minute video...

Creatives, rejoice! The stage is almost set for the annual Ramadan Edition of Creative Industry Summit. Creative Industry is Egypt’s...

June or maybe we should call it Ramadan this year. Many brands celebrated the holy month and all, mainly telecom...

Here's an infographic that shows five interesting facts based on Ramadan video-content consumption analysis on Facebook. Analysis done by our partners at Minitrics,...

Giving to charity is becoming easier and more accessible to Egypt's shop goers through a new donations card introduced by...

During Ramadan, Careem has raised more than EGP 105,000 in donations made directly through the usage of Careem’s car service...

From ads about El-Dondoo to Sir Magdi Yacoub stealing the light from big brands, this Ramadan was full of fascinating social data....

Egypt’s first mobile-based charity auction raised EGP 26,000 after world-renowned heart surgeon Sir Magdi Yacoub donated one of his signature...

The Egyptian Consumer Protection Agency (CPA) put off air the TV commercials of Juhayna, Cottonil, Dice, and Birell on charges...