Insights

Egyptians mocked McDonald's on social media platforms over misspelled Arabic words seen on donation boxes for Ezbet Khairallah's education development...

THE COLOUR OF CORRUPTION RECLAME AQUI | GREY BRAZIL "To fight corruption is to make it visible." The Colour Of...

Cook Door, the Egyptian fast food chain, probably made this year's most memorable feel -good moment on social media. And...

Growing up in the region, I was (and still am) far too talkative. To keep me from getting into trouble,...

What makes people stop scrolling and start watching video on Twitter? New research reveals what it is that works best...

It all started Sunday on a united Express Flight 3411 when a 69 old doctor David Dao has been forcibly...

What makes a successful founder? Many in the startup ecosystem have stepped in to answer this question, which is constantly...

Despite 76% of MENA organizations saying printing or copying documents is “essential” or “very important” to them, 62 % of...

In Saudi? Feeling hungry? You may have to wait a little longer to grab a bite of your favorite Snickers....

Egyptair proactively responded to a misleading photo-tweet by the Israeli news website Haaretz showing an Egyptair aircraft as if it's the hijacked...

Careem Egypt has launched a new nationwide initiative, offering free rides to all hospitals in Egypt for blood donation, in...

Engaging more than 9 million consumers in a challenge that aims at spreading positivity, Lipton hopes to create a ripple effect...

As a social media instructor, one of the things that always grab my attention is brand attacks. As it seems,...

E-commerce giant Alibaba has beaten its sales record for its annual Singles Day event. The company said sales this year...

Skyrocketing prices are hitting Egypt everyday affecting many industries in the country due to the new VAT and dollar crisis. Coincided...

Share against Hepatitis C Virus (HCV) - A new click-funding campaign by Akhbarak.net and Andalusia hospitals in partnership with the Egyptian...

Elegantly dressed in their beige uniforms and red hats, Emirates airline hostesses walked into Ellen DeGeneres studio, surprising the entire audience with...

Photos of Egyptians hugging their moms flooded social media on Mother’s Day in response to a fundraising campaign launched by...

Frico Egypt has been accused of plagiarizing the visual for its Mother's Day greeting, a digital agency have drawn similarities between Frico's recent...

Every year the Oscars ceremony provides us with interesting material to talk about and share over social media platforms, in...

When Arsenal confirmed Mohamed Elneny’s transfer, Egyptians flooded the club’s social media with 280,000 tweets and millions of Facebook impressions...

For all of you other Arab nationals (especially us Lebanese), please do forgive the question. But having sat through another...

How many often talk the social media talk on behalf of their brands/companies versus who actually walk the social media walk to...

Mena Cristal festival has crowned Digital Republic, a pioneer digital agency based in Egypt with two top prizes "Gold & Grand"...