Culture
Dive into MENA’s evolving media landscape with stories on streaming, pop culture, entertainment trends, and how they shape consumer behavior.
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Evolution of Arabic Music in a 6-minute YouTube Video
Surpassing 2.7M views in three weeks, Evolution of Arabic Music music video has taken YouTube by storm in the Middle East…
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Sharmoofers YouTube Hit ‘Zombie’ Mocks Influencers
Zombies and social media influencer wannabes glued to their mobile screens is how Sharmoofers portrayed Egyptian youth in their new…
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Syrian Girl Moves Hearts on MBC The Voice Kids With Emotional War-Time Song
In a powerful moment on the debut season of MBC The Voice Kids, 9-year-old Syrian contestant Ghina Bou Hemdan moved…
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Rotana Clips Disappear From Amr Diab's YouTube Channel
Egyptian pop star Amr Diab restricted the privacy of all his Rotana clips on Youtube following the termination of his…
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Adele's Hello Gets An Oriental Flavor
Jordanian musician, Rami Rais added an oriental flavor in his cover clip for Adele’s new hit Hello, which generated 200 millions views in the first 10…
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Hug Digital COO Surprises Girlfriend With On-Stage Proposal at Marketing Kingdom Cairo
In a memorable close to his presentation, Hussein Dajani, COO of Hug Digital, proposed to his girlfriend on stage at…
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LM3ALLEM by Saad Lamjarred Becomes Most-Watched Arabic Song Ever
Moroccan singer Saad Lamjarred’s hit song LM3ALLEM has reached a staggering 121 million views on YouTube in just three months,…
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SoundCloud Launches Its Online Existence in Egypt
The famous digital audio platform Soundcloud has launched its page on Facebook in Arabic to users in Egypt, a step…
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Watch Classic Arabic Movies Free on YouTube’s Aflam Arabic Channel
YouTube Aflam is a newly launched movie library where viewers can stream classic Arabic and Egyptian films from multiple verified…
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The Top Ten Most Shazamed Songs of 2014 Worldwide
Millions of people used Shazam to discover new music in 2014, and these are the ten most Shazamed songs of…
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Pharrell’s ‘Happy’ in MENA: 5 Local Versions That Went Viral
When Pharrell Williams released his hit song Happy in 2014, the world responded with thousands of joyful music videos. From…
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