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The evolution of the Twitter brand

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The evolution of the Twitter brand

Research: 90% of internet users recognize the Twitter logo.

What is a logo? Why do companies put in the effort to redesign, refresh, and update their logo? By definition, a logo is a symbol adopted by an organization to identify its products or services. Ultimately, the logo is the company, and the company is the logo.

As the year draws to a close, we marked the occasion by looking back at how our logo, or the Twitter bird, has evolved alongside our brand. What first started as our CEO, Jack Dorsey’s idea of an SMS-based communications platform, Twitter has now evolved to a company with a clear purpose: it helps people stay informed about what’s happening globally and what people are talking about right now.

From breaking news and entertainment to sports, politics, and everyday interests, that is what makes Twitter unique. It means different things to different people regarding how much they may or may not Tweet, but for being informed about all the world’s happenings as they unfold publicly.

In 2016, on our tenth anniversary, we commissioned a study to gain a deeper understanding of our brand legacy from people worldwide and found that 90% of internet users globally recognize the Twitter brand. Our purpose was clearly recognized, understood, and appreciated by users the world over, and for non-users, the brand was almost unanimously recognized.

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This, of course, starts and ends with our logo.

First logo launch: 2006

Our original logo spelled out the company name ‘Twitter’ in blue to convey simplicity.

twitter logo 2006, evolution of the Twitter brandThe bird iterations: 2006 – 2009

The second logo in 2006 saw the debut of the bird icon. A year later, we introduced an update to the bird, now facing right, drawn by our co-founder, Biz Stone. This logo evolved in 2009 to make the bird more friendly.evolution of the Twitter brand, twitter logo evolution 2006 to 2009

The removal of features: 2010

The next step in 2010 saw the introduction of the silhouette design. The bird’s shape was now streamlined; its features and legs were removed, and the beak was made to be less curved, resulting in a solid blue minimalistic logo.evolution of the Twitter brand

The most recent logo update: 2012

evolution of the Twitter brand

Finally, in 2012, we introduced the latest change to the Twitter bird, which is now crafted purely from three sets of overlapping circles, similar to how our audience’s networks, interests, and ideas connect and intersect with their followers. We removed the tuft on the head, reshaped the wing, and moved the beak upwards.

Now the bird signifies the brand all by itself, and there’s no longer a need for text, bubbled typefaces, or a lowercase ‘t’ to represent Twitter. Basically, the Twitter bird is both a symbol of what we are and a metaphor for its permits. It is the ultimate representation of freedom and wide-open possibility, and of course, it can tweet.

As our Chief Marketing Officer, Leslie Brand, once put it, “The way I like to think about it is, you now see the bird as a window into what’s happening in the world.” It’s been an exciting journey, and we’re extremely proud to represent a brand that’s become universally recognized in just over a decade. After all, the bird is Twitter, and Twitter is the bird.

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To download the latest Twitter logo, please visit brand.twitter.com.

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How Artificial Intelligence is Revolutionising Video Editing

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How Artificial Intelligence is Revolutionizing Video Editing

In a world where technology continues to push the boundaries of what’s creatively possible, one industry stands poised for a revolutionary transformation: video editing.

Enter the era of Artificial Intelligence (AI), where algorithms and machine learning are set to revolutionize the way we edit and create captivating videos. From automated tasks to intelligent scene analysis, AI brings a wave of innovation and many shiny new features to video editing. Luckily, most will be integrated into platforms we are already familiar with instead of looming on the horizon like some scary monsters.

Nevertheless, grab your popcorn, and let’s explore how AI is reshaping the future of the creative realm.

1. Automated Tasks:

Say goodbye to tedious and time-consuming tasks that bog down the editing process. AI-powered tools can now handle tasks like video stabilization, color correction, and audio enhancement automatically. With just a few clicks, AI algorithms analyze and optimize video footage, saving editors precious time and allowing them to focus on the creative aspects of their craft. It’s like having a dedicated assistant who handles the nitty-gritty details. Will this spell the end of specialist jobs like color grading? I doubt it. But it will surely speed up the process.

2. Intelligent Scene Analysis:

AI algorithms can analyze video footage to identify specific objects, people, or scenes, enabling editors to search and find the exact moments they need quickly. Imagine being able to search for specific locations, things, or even emotions within a vast library of footage. AI-powered scene analysis makes it possible, revolutionizing how editors navigate and find the perfect shots for their projects.

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3. Advanced Transitions and Effects:

AI is pushing the boundaries of visual effects and transitions, taking them to a new level. With machine learning, AI algorithms can study and learn from vast databases of visual effects, enabling them to generate unique and innovative transitions automatically. From seamless scene changes to breathtaking visual effects, AI empowers editors with a toolbox of creative possibilities that were once unimaginable. We can’t wait.

4. Personalised Editing Assistance:

AI algorithms can learn an editor’s preferences and style by analyzing past work. Armed with this knowledge, AI tools can suggest edits, recommend suitable transitions, or even predict the pacing and timing of a video based on the editor’s previous projects. This personalized assistance not only saves time but also enhances the creative collaboration between AI and human editors, opening new avenues for exploration and experimentation.

5. Real-time Feedback and Analysis:

Gone are the days of waiting for rendering and exporting to see the result. AI-powered video editing tools can provide real-time feedback and analysis, allowing editors to make instant adjustments and see the impact immediately. This iterative process speeds up the editing workflow and enables editors to experiment and refine their vision.

6. Seamless Collaboration:

AI-powered editing tools streamline collaboration among teams. With cloud-based platforms and AI-driven workflows, multiple editors can work simultaneously on a project, making edits, leaving comments, and even merging their changes effortlessly. This level of collaboration and synchronization enhances productivity and encourages creative synergy among team members.

7. Hyper-personalised Content:

AI algorithms can analyze viewer preferences, engagement patterns, and demographic data to generate hyper-personalized video content. By tailoring videos to individual viewers, AI enables content creators to deliver highly targeted and engaging experiences. This level of personalization enhances viewer satisfaction and increases the impact of video content in various industries, including marketing, entertainment, and education.

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As AI continues to evolve and push the boundaries of what’s possible, the world of video editing is transforming. With automated tasks, intelligent analysis, advanced effects, personalized assistance, real-time feedback, seamless collaboration, and hyper-personalized content, AI is revolutionizing how we edit and create videos. So, grab your camera, embrace the power of AI, and get ready to create captivating stories that push the limits of imagination and creativity.

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8 Mind-Blowing Websites to Boost Creativity You Probably Didn’t Know Existed

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8 Mind-Blowing Websites to Boost Creativity You Probably Didn't Know Existed

In a world brimming with possibilities, it’s easy to get lost in the vast sea of digital distractions. But fear not, dear creative souls, for we have scoured the internet to uncover hidden gems that will ignite your imagination and jet-propel your creativity. Buckle up and prepare to be amazed as we introduce you to eight mind-blowing websites you probably didn’t know existed.

1. A Soft Murmur

Take a break from those tiresome deadlines and submerge yourself into a world of ambient bliss with A Soft Murmur. This website allows you to create custom audio scapes, blending different soothing sounds like rain, thunder, waves, and more. Whether you need a tranquil background for meditation or an inspiring audio backdrop for your creative projects, A Soft Murmur provides a sanctuary for the auditory creative.

2. This Person Does Not Exist

Prepare to be perplexed and fascinated in equal measure by this beguiling website. Powered by artificial intelligence, This Person Does Not Exist generates eerily realistic portraits of people who – you guessed it – do not exist. Each refresh reveals a new face and each new face leaves you pondering the boundaries between reality and fiction. A goldmine for character-inspired creatives.

3. Silk

Unleash your inner artist with WeaveSilk (Silk), a mesmerizing website that lets you create intricate, symmetrical designs with just a few strokes of your mouse or touchscreen. As you glide your cursor, the vibrant colors blend and weave together, forming breathtaking digital masterpieces. Silk is a playground we should all play in. Ideal for the creative seeking meditative and visually stunning experiences.

4. The Useless Web

Embrace the absurd and embrace creativity with The Useless Web. With a single click, you’ll be transported to a random and quirky website that defies explanation. From virtual cat pianos to button-clicking games, this digital rabbit hole is a constant reminder that creativity knows no bounds and that sometimes you’ve got to take the blue pill. Or was it the red one? For the curious creative.

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5. Little Alchemy

Unleash your inner alchemist with Little Alchemy. This addictive online game challenges you to combine various elements to create new objects. From simple combinations like fire and water to complex creations involving mythical creatures, Little Alchemy offers endless hours of experimentation and discovery. For the creative that likes a bit of trial and error.

6. The Noun Project

The Noun Project is a treasure trove of high-quality icons and symbols that can breathe life into your creative projects. With over two million icons contributed by a global community, this website ensures that you’ll find the perfect visual representation for your ideas. Expand your visual vocabulary and let The Noun Project be your creative companion. Calling all visual storyteller creatives!

7. FutureMe

Step into a time machine and send a message to your future self with FutureMe. This unique website allows you, to write yourself, a letter, in the future. Get it? Simply select a date for it to be delivered, commit to the ether, and allow it to stew in the space-time continuum. Whether you want to set goals, share dreams, or capture a state of mind, FutureMe adds a touch of creative reflection to your journey through time. For the Time Traveller’s Creative.

8. Incredibox

Prepare to be dazzled by Incredibox, an interactive website that turns you into a badass beatboxing maestro. Mix and match different musical elements, such as rhythms, melodies, effects, and voices, to create your own banging tunes. With its playful interface and addictive audio combinations, Incredibox is for the funky creatives amongst us. And I’m willing to bet that’s all of us. Let’s get it on.

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Midjourney 5.2: Unleashing Creativity with Magical Image Generation

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Midjourney 5.2: Unleashing Creativity with Magical Image Generation

In a world where imagination knows no bounds, image generators have become a powerful tool for artists, designers, and enthusiasts alike. And yet we all know using image generators is not as easy as it first seems and, to get the best results, you need the best input prompts.

You also need a platform that is keeping pace with the boundless change of the industry. Take a bow Midjourney 5.2. Packed with mind-boggling features and infinite magical potential, this image generator is a creative marvel that pushes the boundaries of visual expression.

Let’s take a look into the fascinating world of Midjourney 5.2 and explore its latest and most enchanting features.

1. Zoom Out Feature: Unlock a Whole New Perspective

Prepare to have your mind blown, folks, because Midjourney 5.2 brings you an exhilarating feature that allows you to zoom out of your created images. Gone are the days when you were limited to exploring your creations up close. With the zoom-out feature, you can now witness the grandeur of your art from a macro perspective.
Imagine starting with a detailed portrait of a majestic eagle and gradually zooming out to reveal it soaring above an awe-inspiring mountain range, contained in a snow globe on the mantelpiece of a giant.

The zoom-out feature in Midjourney 5.2 unleashes your creativity and enables you to construct breathtaking landscapes and mind-bending scenarios like never before.

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2. Dreamscape Mode

Prepare to be transported to a realm where dreams become reality with the all-new Dreamscape Mode. Midjourney 5.2 introduces an ethereal dimension that merges fantasy and reality seamlessly. Want to turn an ordinary photo into a breathtaking fairy tale landscape? Simply activate Dreamscape Mode and watch in awe as majestic castles rise from humble buildings, and lush forests spring to life from barren landscapes. With just a click, Midjourney 5.2 brings your wildest dreams to vibrant existence.

3. Time Warp Filter

Ever wondered what it would be like to travel back in time? Midjourney 5.2 allows you to do just that with its mesmerizing Time Warp Filter. This innovative feature lets you transform modern-day photographs into vintage treasures as if they were captured decades ago. Whether you want to evoke the charm of the Roaring Twenties or relive the nostalgia of the ’80s, the Time Warp Filter flawlessly transports your images to a bygone era. Get ready to explore the realms of history through the lens of Midjourney 5.2!

4. Shape Shifter Brush

Prepare to witness true magic unfold as Midjourney 5.2 introduces the Shape Shifter Brush. With this bewitching tool at your disposal, you can transform ordinary objects into extraordinary creations. Want to turn a pumpkin into a carriage fit for a princess? Or perhaps you’d like to turn a cat into a dragon? The Shape Shifter Brush grants you the power to reshape reality and create captivating visuals that defy logic and reason. Unleash your inner sorcerer and let your imagination run wild!

5. Kaleidoscope Pattern Generator

Step into a world of dazzling symmetry with the Kaleidoscope Pattern Generator. Midjourney 5.2 offers a mesmerising feature that takes mundane patterns and elevates them to kaleidoscopic marvels. Watch as simple geometric shapes twist and twirl into intricate and hypnotic designs. Perfect for creating mesmerising backgrounds, vibrant textiles, or captivating album covers, the Kaleidoscope Pattern Generator adds a touch of wonder and elegance to your visual creations.

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6. Emotion Infusion

Say goodbye to static and lifeless images, for Midjourney 5.2 brings your creations to life with the Emotion Infusion feature. Utilising state-of-the-art emotion recognition technology, this feature imbues your images with a range of emotions, breathing personality into every pixel. Witness the joyous laughter of children, the melancholic gaze of a lonely wanderer, or the fiery determination of an athlete in action. With Emotion Infusion, your images become windows to the soul, capturing the essence of human emotions.

7. Shorten command and Turbo mode explained

Two other features that deserve special mention are the ‘Shorten’ command and Turbo mode. The Shorten command serves as your prompt optimiser, pruning your prompts down to the most impactful keywords. It’s a valuable tool for ensuring the AI responds to the heart of your creative intent. Meanwhile, Turbo mode boosts the speed of image rendering. It’s a time-efficient feature, especially when you need quick results. Bear in mind that Turbo mode comes with a higher token cost, but it’s a trade-off many users find worthwhile.

Midjourney 5.2 takes image generation to a whole new level, elevating the art of visual storytelling to an enchanting experience. From transporting you to whimsical dreamscapes to rewinding time and shaping reality, this image generator offers a treasure trove of creative possibilities. Whether you’re an artist, designer, or simply a lover of all things magical, Midjourney 5.2 is the perfect companion on your journey.

Make sure you stay tuned to Digital Boom for more Midjourney updates.

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