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Home Insights

Sprite Egypt Salutes Mo Salah, Pepsi Responds

Editorial Team by Editorial Team
March 23, 2014 - Updated on May 15, 2025
in Insights
10
Sprite Egypt Salutes Mo Salah, Pepsi Responds

Sprite Egypt Salutes Mo Salah, Pepsi Responds

353
VIEWS

A new happy story for the Egyptian player Mohamed Salah has been written after scoring his 6th goal with Chelsea in London’s derby against Arsenal.

Mohamed Salah has rocked Chelsea on social media during his transfer in Jan, as Egyptians invaded the blues facebook page with pro-comments supporting Salah in his journey with the London club.

This brought everyone, especially brand to try to capitalize on Salah’s success in every occasion. Here’s an example for such news-jacking.

Pepsi and Sprite started a fight on social media over Mohamed Salah’s goal against Arsenal

War has been launched over Mohamed Salah’s popularity as Sprite Egypt (which belongs to Coca Cola) rides the wave and salutes Mohamed Salah on his goal, So Pepsi replied as the godfather of Mohamed.

Sprite Egypt salutes Salah on its way

https://twitter.com/SpriteEgypt/status/447377641688268800?s=20

Pepsi “who sponsors Mohamed” replied

بيبسي بتشكر @SpriteEgypt على روحها الرياضية انها بتشجع نجم بيبسي محمد صلاح

— Pepsi Masr (@pepsimasr) March 23, 2014

The ultimate winner is “Chelsea”

Chelsea knew it from the beginning, they got prepared quickly and very well, Chelsea knew that Mohamed  isn’t a normal football player, he will bring millions of Egyptian fans to the London club online, so that Chelsea made their mind fast and hired an Egyptian agency whom is currently managing the global Facebook page in Arabic.

March 2014, Chelsea has 1.3 million Egyptians likes, FYI, Egypt comes third after Indonesia and India in terms of number of fans on Facebook

Share you thoughts with us, do you think that MSalah topic is going to decline by time or grow much more?

Tags: PepsiSports

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Editorial Team

Editorial Team

The Digital Boom Staff Writer covers breaking news, platform updates, and stories curated by our editorial team. This byline is used for collaborative content, press releases, and updates that reflect the voice of the newsroom rather than a single contributor.

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